Jury

I started my career in Madrid, with the team from Contrapunto, one of the most rewarded creative boutiques in Spain in the 90’s. Two years later I joined the Agency Delvico, with Toni Segarra in Barcelona and Pedro Soler and Quique Astuy in Madrid, where I stayed for 12 years learning from people that only understood creativity from a strategic point of view. With a lot of enthusiasm and a team spirit we transformed the agency into a constat success, winning award and pitches like ONCE. Three years before my 40th birthday, I did not want to give up on my dream. With a lot of courage, I changed paths and launched my own brand, Mosquito en Alaska. A fashion design brand for kids, from 0 to 8 years old with strong personalities. I designed the collections but also had chance of creating a brand, a concept and a business from scratch. It was a success from the First collection, we were featured in magazines like Vogue, Vanity and the Best showrooms in Milano. After 6 years in the fashion and design world, I came back to advertising and I had to win back the recognition from my peers. Today I am the ECD at McCann Spain with more than 10 years in the Agency but with the same curiosity and spirit to search and learn I had in the beginning of my career. I studied a masters in digital transformation and another one from the Swedish prestigious school Hyper Island, that have turned over my career. They reflect the curiosity I have about learning new things which is the real driver of creativity.