With a background in marketing and strategic communications, Zineb has built her professional career working as a strategist in the agency industry – first at Allyens and now at Wunderman Thompson. In her line of work, she focuses on helping brands to be relevant in today’s diverse and interconnected society. With a passion for advertising and a heart for inclusion, she has already worked with organizations such as bpost, Brussels Airport and Telenet. Zineb believes in the power of collective action. Therefore, besides her work, she shares her expertise on inclusive marketing in advisory panels and with future marketeers.