The Gerety Awards are open to all advertising agencies, advertisers, studios and production companies worldwide. Both national and international campaigns may compete.
Entries submitted must be broadcast, published or released in a commercial environment with client approval between January 1st, 2022 and the closing date.
TV/Cinema, Print, Alternative, Online Films, Digital, Radio, Product & Packaging Design, Mobile, Integrated campaigns, Emerging Commerce, and entries displaying strategy can be submitted into any of the Cuts, except for the Craft Cut which is judged by craft type.
For brand led campaigns that use creativity and/or storytelling used to get your message across in any medium. This Cut is for the majority of traditional brand led campaigns.
For creative work where the execution is just as important as the idea. Craft is judged by Animation, Art Direction, Cinematography, Copywriting, Direction, Editing, Illustration, Music, Sound Design, Photography, Typography, Production Design and Visual Effects.
Using mediums for creativity and content that is or will be a part of modern culture. Operations designed to reinforce brand values in the context of entertainment and/or original content, using branded products or services via appearances in pre-existing films, television shows or other media, which enable brands to gain or reinforce status from the context in which they are placed.
When advertising has brought new experiences to the client transforming the expected. Ad experience is seamlessly executed and the content is consumed without force, entries optimize the customer experience for even the slightest and most mundane interactions, from product packaging to customer service.
Works for Good Cut
For work with a purpose that benefits users and the world as a whole. Entries celebrating creativity that positively impacts culture and helps progress the world. Works for Good entries go beyond impacting brands by offering a public service element.
Creativity that helps brands change life for the better and promote personal wellness.
Making other people laugh is one of the most refined arts in entertainment. The Humour Cut celebrates the very best of funny advertising.
For advertising and communication from the B2B sector where creativity is used to promote or sell products and services between two businesses.
We celebrate creativity in communications from pharmaceutical clients, for prescription medications, devices and services in this highly-regulated industry.
Data and tech driven creativity that is transforming the industry. This category looks into the creative use of data to engage consumers, with planning, insight and strategy at their core: from PR agencies creating brand loyalty and trust through earned-media exposure to media agencies using unique channel strategies.
The latest and very best use of Media both traditional and new to reach clients. Advertising and media planning that uses media, including digital, ambient, stunts, guerrilla marketing, installations etc. in an original way.
Portfolio Cut: Agency / Production Company of the Year - By Country
The executive jury sessions each choose the agency and production company of the year from their country.
Agency and Production company of the year by country will be chosen from the entrants of the Portfolio Cut. (Entrants should submit a 5-minute reel of up to 3 pieces of work)
No logos or branding in the portfolio cut apart from logo for thumbnail image
File types: mov, mp4
File size: Up to 1024 Mb
File types: jpg, jpeg
File size: Up to 50 Mb
File types: mp3
File size: Up to 200 M
Use this media type for work that necessitates a
case study to be explained, such as Ambient,
Experiential, PR operations or Design work.
Entries must be atleast 3 different types
of media. Different parts of the integrated
campaign must be clearly described.
|Product & Packaging Design
All product & Packaging Design entries must be
submitted online with HD images or as a video
presentation which illustrates a full explanation of
the entry. Physical entries are not accepted.
A campaign may be entered in any medium
where the force of the creative idea is enhanced
by a series of different executions. The whole
campaign is judged as one.
Single entry €290.
Portfolio Cut €600.
Entry fees must be paid by cheque, credit card or bank transfer (see bank details below).
By uploading and submitting entries to the competition online, entrants undertake to pay the corresponding registration and entry fees. All entries submitted to the competition will be judged, and the payment of fees will be due, unless the entries are withdrawn, in writing, before April 14th.
Cheques should be drawn on a bank in France.
Credit card payments must be made online and include a 3.5% charge per transaction. Transfers should include all bank charges. Invoices are due for payment upon receipt, those that are not paid within 30 days will be subject to a late payment fee of 2% per month.
Companies based in France will be charged French TVA (VAT) at the prevailing rate. Entries from all other countries are exempt from French TVA in application of articles 259 A-C of the CGI (French tax code).
Beneficiary: The Gerety Awards, 13 rue Ernest Lefevre, 75020 Paris, France.
Bank Name & Address: Credit Du Nord, 15, Place d’Aligre, 75012 Paris, France.
IBAN: FR76 3007 6043 4913 9409 0020 011
BIC/Swift Address: NORDFRPP
IMPORTANT TO KNOW
All entries must be submitted online via the online entry platform before the entry deadline.
For judging purposes, submitting your entry in English is strongly recommended. Non-English entries must be dubbed in English and a written translation is also required.
To promote the Awards and secure media coverage for Gerety winners and finalists each entrant authorises the organisers to copy their entries and to produce images from their films/entries to appear online and in books, magazines and newspapers that publish information on advertising or marketing internationally.
Each entrant also authorises the organisers to duplicate and digitise their entries within an international compilation of finalist and award-winning commercials on the internet for non-broadcast information purposes.
Under no circumstances shall the organisers, their authorised representatives be held responsible for the payment of royalties or other charges in connection with the activities described in rules above. Each entrant agrees to hold the organisers and their authorised representatives harmless against any claims in these respects.