Rules

The Gerety Awards are open to all advertising agencies, advertisers, studios and production companies worldwide. Both national and international campaigns may compete. Entries submitted must be broadcast, published or released in a commercial environment with client approval between January 1st, 2025 and the closing date.

JUDGING CRITERIA: Originality of the creative ideas and the quality of their executions.

2026 KEY DATES

Open For Entries: Jan 5
Early Bird: Jan 5 - March 13
Standard Deadline: April 17
Final Deadline: May 15

FEES FOR 2026

Early Bird
Single Entry: €340
Campaign Entry: €650

Standard Deadline
Single Entry: €390
Campaign Entry: €700
Final Deadline
Single Entry: €440
Campaign Entry: €750
 

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TV/Cinema, Print, Alternative, Online Films, Digital, Radio, Product & Packaging Design, Mobile, Integrated campaigns, Emerging Commerce, and entries displaying Strategy or PR can be submitted into any of the Cuts, except for the Craft Cut which is judged by craft type.

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THE CUTS

Communication Cut

For brand led campaigns that use creativity and/or storytelling used to get your message across in any medium. This Cut is for the majority of traditional brand led campaigns.

Craft Cut

For creative work where the execution is just as important as the idea. Craft Is judged by Animation, Art Direction, Cinematography, Copywriting, Direction, Editing, Illustration,Music, Sound Design, Photography, Typography, Production Design and Visual Effects.

Entertainment Cut

Using media for creativity and content that is or will be a part of modern culture. Operations designed to reinforce brand values in the context of entertainment and/or original content, using branded products or services via appearances in pre-existing films, televisionshows or other media, which enable brands to gain or reinforce status from the context in which they are placed.

Experience Cut

When advertising has brought new experiences to the client transforming the expected. Ad experience is seamlessly executed, and the content is consumed without force, entries optimize the customer experience for even the slightest and most mundane interactions, from product packaging to customer service.

Works for Good Cut

For work with a purpose that benefits users and the world as a whole. Entries celebrating creativity that positively impacts culture and helps progress the world. Works for Good entries go beyond impacting brands by offering a public service element.

Health Cut

Creativity that helps brands change life for the better and promote personal wellness.

Humour Cut

Making other people laugh is one of the most refined arts in entertainment. The Humour Cut celebrates the very best of funny advertising.

B2B (Business-to-Business)

For advertising and communication from the B2B sector where creativity is used to promote or sell products and services between two businesses.

Pharma Cut

We celebrate creativity in communications from pharmaceutical clients, for prescription medications, devices and services in this highly-regulated industry.

Innovation Cut

Data and tech driven creativity that is transforming the industry. This category looks into the creative use of data to engage consumers, with planning, insight and strategy at their core: from PR agencies creating brand loyalty and trust through earned-media exposure to media agencies using unique channel strategies.  

Media Cut

The latest and very best use of Media both traditional and new to reach clients. Advertising and media planning that uses media, including digital, ambient, stunts, guerrilla marketing, installations etc. in an original way.  

Effectiveness Cut

Work that has achieved measurable impact in meeting business objectives and fulfilling a brand's purpose effectively.

Moments Cut

For work that defines the moment. Creativity that captures the world as it happens. From campaigns made for global events like the Football World Cup or Olympics, to brand reactions that turn a cultural spark into something unforgettable, this Cut honors the ideas that move fast, feel relevant, and leave a lasting mark.

MEDIA REQUIREMENTS

Video
File types: mov, mp4
File size: Up to 1024 Mb

Image
File types: jpg, jpeg
File size: Up to 50 Mb

Audio
File types: mp3
File size: Up to 200 M

 

TV/Cinema A film under 180 seconds that has aired on TV and/or movie theatres.	Print (Outdoor) Placement Outdoors: Static/Interactive billboards, poster on walls, shelters, transportation.
Digital Media type available for online entries. It allows   the upload of different file types. Please supply the URL of original content	Print (Press) Any print ad published in magazines, newspapers direct marketing and brochures
Online Video A film up to 3 minutes, published on the internet.      If the work is over 3 minutes long, you must supply a cut-down version or trailer.	Radio Any commercial up to 3 minutes long that aired on the radio. A transcript in English of the dialogue must be supplied.
Mobile Ideas created to be shown on mobiles and campaigns that are communicated through a social media platform.	Alternative Use this media type for work that necessitates a case study to be explained, such as Ambient, Experiential, PR operations or Design work.
PR Creativity with PR at its core, showing earned media and insight from work where the PR element is as important as the idea.	Strategy Creative examples of the customer journey and strategic planning.
Emerging Commerce The use of new channels like the Metaverse, NFTs, Blockchain, AI, AR, and other advanced technologies and tools.	Integrated Entries must be atleast 3 different types of media. Different parts of the integrated campaign must be clearly described.
Product & Packaging Design All product & Packaging Design entries must be submitted online with HD images or as a video presentation which illustrates a full explanation of   the entry. Physical entries are not accepted.	Campaigns A campaign may be entered in any medium where the force of the creative idea is enhanced by a series of different executions. The whole campaign is judged as one.

Special Titles

Special recognition titles are determined by the total number of points earned from Grand Prix, Gold, Silver, Bronze, and Shortlist results.

Points are attributed to all credited companies associated with each winning or shortlisted entry — including agencies, networks, holding companies, and production companies — as they appear in the official entry credits.

Production Company of the Year recognises all credited companies involved in the creation and production of the awarded work — including film production, post-production, editing, animation, sound, music, and VFX partners.

Points are attributed exactly as they appear in the official entry credits, regardless of who submitted the entry. If multiple companies are credited, points are shared equally between them.

Regional awards are presented across six regions: Asia, Australia / New Zealand, Europe, Middle East / Africa, North America, and South America.

Each region recognises the top-scoring:

• Agency of the Year
• Network of the Year
• Production Company of the Year
• Independent Agency of the Year

To qualify for a Regional Title, a company must have a minimum of three winning entries (Grand Prix, Gold, Silver, or Bronze).

Global Titles

• Holding Company of the Year
• Network of the Year
• Agency of the Year
• Production Company of the Year
• Independent Agency of the Year
• Independent Network of the Year
• Brand of the Year
• In-House Agency of the Year

Points Allocation

• Grand Prix - 12 points
• Gold - 8 points
• Silver - 4 points
• Bronze - 2 points
• Shortlist - 1 point

IMPORTANT TO KNOW

Entry fees must be paid by cheque, credit card or bank transfer (see bank details below).

By uploading and submitting entries to the competition online, entrants undertake to pay the corresponding registration and entry fees. All entries submitted to the competition will be judged, and the payment of fees will be due, unless the entries are withdrawn, in writing, before April 14th.

Cheques should be drawn on a bank in France.
Credit card payments must be made online and include a 3.5% charge per transaction. Transfers should include all bank charges. Invoices are due for payment upon receipt, those that are not paid within 30 days will be subject to a late payment fee of 2% per month.

Companies based in France will be charged French TVA (VAT) at the prevailing rate. Entries from all other countries are exempt from French TVA in application of articles 259 A-C of the CGI (French tax code). 

BANK DETAILS

Beneficiary: The Gerety Awards, 13 rue Ernest Lefevre, 75020 Paris, France.
Bank Name & Address: SG PARIS ALIGRE (02796) 15 PL D'ALIGRE, 75012, PARIS, FRANCE.

IBAN: FR76 3000 3027 9600 0200 1227 283
BIC/Swift Address: SOGEFRPP

All entries must be submitted online via the online entry platform before the entry deadline.

For judging purposes, submitting your entry in English is strongly recommended. Non-English entries must be dubbed in English and a written translation is also required.

To promote the Awards and secure media coverage for Gerety winners and finalists each entrant authorises the organisers to copy their entries and to produce images from their films/entries to appear online and in books, magazines and newspapers that publish information on advertising or marketing internationally.

Each entrant also authorises the organisers to duplicate and digitise their entries within an international compilation of finalist and award-winning commercials to be shown at events and on the internet for non-broadcast information purposes.

Under no circumstances shall the organisers, their authorised representatives be held responsible for the payment of royalties or other charges in connection with the activities described in rules above. Each entrant agrees to hold the organisers and their authorised representatives harmless against any claims in these respects.