Named for Frances Gerety, the copywriter who coined the slogan “A diamond is forever,” the Gerety Awards recognises global talent, mentors and allies within advertising—the people who will define and refine the standard to which advertising should be held.
Created with a purpose of spotlighting talent, and supporting initiatives that champion diversity in the creative industries.
Like a Diamond, the work is judged by cuts, and there are NINE possible cuts to submit to.
Winners are determined based on scores achieved across the board, regardless of the product advertised or medium submitted. This ensures that only the very best work is given a Gerety.