INNOVATION CUT
PRODUCT & PACKAGING DESIGN (2019)
INNOVATION CUT (PRODUCT & PACKAGING DESIGN)
Changing the Game - Microsoft
Grand Prix
| Title: | Changing the Game |
|---|---|
| Brand: | Microsoft |
| Client: | Microsoft |
| Entrant Company: | McCann New York, UNITED STATES |
| Agency: | McCann New York |
| Production Company: | Hungry Man |
| Editing Company: | Rock Paper Scissors |
| Release Date: | 2019-02-03 |
| Duration: | 02:15 |
| Sound Company: | Company 3 |
| Sean Bryan – Chief Creative Officer, McCann New York | |
| Shayne Millington – EVP, Executive Creative Director, McCann New York | |
| David Banta – EVP, Executive Creative Director, McCann New York | |
| Martha West – Associate Creative Director, McCann New York | |
| Will Montgomery – Associate Creative Director, McCann New York | |
| Kevin Nelson – Global Business Lead, McCann New York | |
| Tina Galley – EVP, Executive Account Director, McCann New York | |
| Rosemary Calderone – SVP, Group Account Director, McCann New York | |
| Pat Six – Account Director, McCann New York | |
| Kyle Ross – Account Supervisor, McCann New York | |
| Jeremy Miller—EVP, Global Chief Communications Officer, McCann New York | |
| Carolyn Johnson – SVP, Head of Integrated Production, McCann New York | |
| Rebecca Magner - Producer, McCann New York | |
| Stella Warkman – SVP, Director of Project Management, McCann New York | |
| Bryan Buckley – Director, Hungry Man | |
| Damion Clayton – Editor, Rock Paper Scissors | |
| Mike Distelkamp - Editor, Craft New York | |
| Additional Credits: | Microsoft Kathleen Hall – Corporate Vice President of Brand, Advertising and Research Deana Singleton – GM, Global Advertising Stacey Terrien – Director, Global Advertising Craig McNary – Director, Xbox Brand Navin Kumar – Product Marketing Director, Xbox James Shields - Product Marketing Manager, Xbox Accessories Bryce Johnson – Inclusive Lead, Microsoft Devices Maureen Gibbs – Senior Manager, Packaging and Brand, Xbox Chris Kujawski – Principal Designer, Microsoft Devices Kevin Marshall – Packaging Design Director, Microsoft Devices |
JPG
JPG
MP4
2m:14s