Tune Out Pain - Nurofen - Nurofen JPG
Tune Out Pain - Nurofen - Nurofen MP4 2m:13s

Tune Out Pain - Nurofen

Tune Out Pain - Nurofen - Nurofen


Title: Tune Out Pain
Brand: Nurofen
Product/Service: Nurofen
Client: Reckitt
Entrant Company: McCann London
Agency: McCann London
Production Company: Craft
Sound Company: Grand Central Recording Studios, Universal Music
Creative Director: Rob Webster, Alexei Berwitz
Entrant Company Country: United Kingdom
Release Date: 2021-09-22
Duration: 02:14
Individual Credits: Rob Doubal & Laurence Thomson, CCOs
Individual Credits: Theo Izzard-Brown, CSO
Individual Credits: John Mescall, Global Executive Creative Director
Individual Credits: Jamie Mietz & Sanjiv Mistry, ECDs
Individual Credits: Juan Peirano & Hetu Negri, Lead Senior Creatives
Individual Credits: Adam Taylor-Smith & Stephen Yeates, Creatives
Individual Credits: Georgie Rechner, Business Director
Individual Credits: Rita Diria, Account Director
Individual Credits: Marta Smierciak, Senior Account Manager
Individual Credits: Anne Devillers, Account Manager
Individual Credits: Karen Crum, Global Brand Strategy Director
Individual Credits: Jonathan Brown, Planning Partner
Individual Credits: Rebecca Priest, Senior Planner
Individual Credits: Tara Henderson, Planner
Individual Credits: Suzanne Schurgers & Karina Jensen, Senior Project Manager
Individual Credits: Sophie Chapman-Andrews, Head of Integrated Production
Individual Credits: Amos Usiskin, Executive Producer
Individual Credits: Rebecca Wilford, Senior Producer
Individual Credits: Amber Brown; Nathan Theys, Producers
Individual Credits: Anatole, Composer & Music Artist
Additional Credits: Supporting Agencies: McCann Health, McCann Bristol
Media Agency: Zenith
Digital Agency: Energy Studios
PR Agency: Havas SO
Sound Mix: Grand Central Recording Studios
Post Production: Absolute Post
Strategic, Creative Comms Agency: Marmalade Films
Research Team: University College Dublin

Chief Production Officer: Sergio Lopez
Researcher: Rebecca King
Editor: Douglas Flockhart
Editor: Francis Harris
Animator: Sabina Dallu
Animator: Chris Ketchell
Director: Daniel Hegarty (Marmalade Films)
Producer: Daniel Dowling
Grade: Juliette Wileman (Absolute Post)
Album Cover Artist: Nicholas Rougeux

Research Team - University College Dublin:
Dr. Claire Howlin - Psychologist and Principal Investigator
Dr. Brendan Rooney – Co-Investigator and Lab Director
Alison Stapleton – Research Assistant

Music: “All Of Us”
Composer & Music Artist: Anatole (aka Jonathan Baker) – Multi-Instrumentalist Musician
Published by Decca Music Group Ltd, administered by Universal Music Publishing Ltd
Courtesy of Mercury KX, Under licence from Universal Music Operations Ltd
In partnership with Globe, Universal Music UK

Client: Nurofen
Health Regional Director Strategy and Marketing: Charlotte Shloesing
Category Manager: Sezi Unluturk
Senior Brand Manager: Sandra Toivo
Assistant Brand Manager: Natália Albertini