B2B (BUSINESS-TO-BUSINESS) - DIGITAL

Contextua(i)l is King - SAP
SAP Software Solutions

Shortlist

Title:	Contextua(i)l is King
Brand:	SAP
Product/Service:	SAP Software Solutions
Client:	SAP SE
Entrant Company:	OMD Germany & GumGum
Agency:	OMD Germany
Entrant Company Country:	Germany
Release Date:	2022-05-07
Individual Credits:	Timo Steyer - Director Digital Strategy - OMD Germany
Individual Credits:	Moritz Fisecker - General Paid Media Manager - SAP SE
Individual Credits:	Peter Jacobshagen - Head of Integrated Media EMEA - SAP SE
Individual Credits:	Simon Tritsch - Commercial Director DACH - GumGum