COMMUNICATION CUT - ALTERNATIVE

FLUID - TRESemmé
TRESemmé’s Pro-Infusion Collection

Shortlist

Title:	FLUID
Brand:	TRESemmé
Product/Service:	TRESemmé’s Pro-Infusion Collection
Client:	TRESemmé
Entrant Company:	Weber Shandwick
Agency:	Weber Shandwick
Production Company:	Radical Media
Creative Director:	Angela Mears, Chief Creative Officer, NY, Weber Shandwick
Entrant Company Country:	United States
Title:	FLUID Case Video
Title:	FLUID Film
Release Date:	2023-01-25
Individual Credits:	Nichola Taylor, Creative Director, Weber Shandwick
Individual Credits:	Grethel Zarate, Associate Creative Director, Weber Shandwick
Individual Credits:	Tom Beckman, Chief Creative Officer, Global, Weber Shandwick
Individual Credits:	Cecelia Stewart, Copywriter, Weber Shandwick
Individual Credits:	Ameth Barerra, Senior Copywriter, Weber Shandwick
Individual Credits:	Jennifer Zarillo, Executive Producer, Weber Shandwick
Individual Credits:	Lauren Smith, Vice President, Account, Weber Shandwick
Individual Credits:	Georgina Turpin, Senior Vice President, Account, Weber Shandwick
Individual Credits:	Jessica Grigoriou, Beauty Marketing Lead, Unilever
Individual Credits:	Clemens Herrmann, Brand Lead, TRESemmé, Unilever
Individual Credits:	Alandra Maka Social Lead, TRESemmé, Unilever
Individual Credits:	Purnima Lamba, Global Brand Lead, TRESemmé, Unilever
Individual Credits:	Sonika Malhotra, Chief Marketing Officer, US Hair Care, Unilever
Additional Credits:	The Salon (Production) United Entertainment Group (Talent) Mindshare (Media)