Gerety Awards 2023 Winners

WORK FOR GOOD CUT 2023

Grand Prix

STRATEGY

Single

Where To Settle

Mastercard

Financial

McCann Poland

Entrant Co: McCann New York

United States

WORK FOR GOOD CUT 2023

Anne de Gaulle - Fondation Anne de Gaulle

Gold

INTEGRATED

Anne de Gaulle

Fondation Anne de Gaulle

Fondation

Havas Paris

Entrant Co: Havas Paris

France

WORK FOR GOOD CUT 2023

Gold

INTEGRATED

DiversiTree

Claritin

allergy medication

Energy BBDO

Entrant Co: Energy BBDO

United States

WORK FOR GOOD CUT 2023

Gold

INTEGRATED

See My Skin

Vaseline

Vaseline Healing Jelly

Edelman

Entrant Co: Edelman

United States

WORK FOR GOOD CUT 2023

Gold

PRINT

Single

The Folded Newspaper

LGBT Association

blanco

Entrant Co: blanco

Israel

WORK FOR GOOD CUT 2023

Shagun Ka Lifafa - Ujjivan Small Finance Bank

Gold

ALTERNATIVE

Single

Shagun Ka Lifafa

Ujjivan Small Finance Bank

Financial Services

McCann Worldgroup

Entrant Co: McCann Worldgroup India

India

WORK FOR GOOD CUT 2023

The First Digital Nation - The Government of Tuvalu

Gold

ALTERNATIVE

Single

The First Digital Nation

The Government of Tuvalu

Government

The Monkeys, part of Accenture Song

Entrant Co: The Monkeys, part of Accenture Song

Australia

WORK FOR GOOD CUT 2023

Gold

ALTERNATIVE

Single

Torrents of Truth

Nebo

72andSunny

Entrant Co: 72andSunny

Netherlands

WORK FOR GOOD CUT 2023

Gold

STRATEGY

Single

Torrents of Truth

Nebo

72andSunny

Entrant Co: 72andSunny

Netherlands

WORK FOR GOOD CUT 2023

DOGS WITHOUT BORDERS - KDOG Cancer Detection Group

Silver

INTEGRATED

DOGS WITHOUT BORDERS

KDOG Cancer Detection Group

VMLY&R Health Madrid, VMLY&R NY, VMLY&R São Paulo

Entrant Co: VMLY&R Health Madrid, VMLY&R NY, VMLY&R São Paulo

Spain

WORK FOR GOOD CUT 2023

Silver

TV/CINEMA

Single

Hidden Feelings

Kids Help Phone

McCann Canada

Entrant Co: McCann Canada

Canada

WORK FOR GOOD CUT 2023

Silver

TV/CINEMA

Single

House of Legends

SickKids Foundation

Service

Cossette

Entrant Co: Cossette

Canada

WORK FOR GOOD CUT 2023

Silver

ALTERNATIVE

Single

#OPTINK

Junge Helden e.V.

Organ Donor Recruitment

McCANN Paris

Entrant Co: McCANN Paris

France

WORK FOR GOOD CUT 2023

Silver

ALTERNATIVE

Single

Chillboards

Coors Light

DDB Chicago/adam&eveDDB/NORD DDB

Entrant Co: DDB Chicago

United States

WORK FOR GOOD CUT 2023

Silver

ALTERNATIVE

Single

CRY FOR THE LAW

Teta&Teta

Non profit organization

LOLA MullenLowe

Entrant Co: LOLA MullenLowe

Spain

WORK FOR GOOD CUT 2023

Silver

ALTERNATIVE

Single

DOGS WITHOUT BORDERS

KDOG Cancer Detection Group

VMLY&R Health Madrid, VMLY&R NY, VMLY&R São Paulo

Entrant Co: VMLY&R Health Madrid, VMLY&R NY, VMLY&R São Paulo

Spain

WORK FOR GOOD CUT 2023

Fabric of England - Show Racism The Red Card

Silver

ALTERNATIVE

Single

Fabric of England

Show Racism The Red Card

McCann London

Entrant Co: McCann London

United Kingdom

WORK FOR GOOD CUT 2023

Silver

ALTERNATIVE

Single

Gender Swap

Women in Games

BETC

Entrant Co: BETC

France

WORK FOR GOOD CUT 2023

I don't Remember - Asociación Lucha contra el Mal de Alzheimer (ALMA)

Silver

ALTERNATIVE

Single

I don't Remember

Asociación Lucha contra el Mal de Alzheimer (ALMA)

NGO

HOY by Havas Buenos Aires

Entrant Co: HOY by Havas Buenos Aires

Argentina

WORK FOR GOOD CUT 2023

Silver

ALTERNATIVE

Single

Sakerhet

IKEA

Furniture

DDB Group Italy

Entrant Co: DDB Group Italy

Italy

WORK FOR GOOD CUT 2023

TVS Responsible Manhole - TVS Motor Company

Silver

ALTERNATIVE

Single

TVS Responsible Manhole

TVS Motor Company

Responsible Manhole

Dentsu Creative

Entrant Co: Dentsu Creative

India

WORK FOR GOOD CUT 2023

Dirty Laundry - No Shame No Blame - ABAAD Resource Center for Gender Equality

Silver

ONLINE VIDEO

Single

Dirty Laundry - No Shame No Blame

ABAAD Resource Center for Gender Equality

Gender Equality NGO

Leo Burnett Beirut

Entrant Co: Leo Burnett Beirut

Lebanon

WORK FOR GOOD CUT 2023

Maybelline: Through Their Eyes - Maybelline New York

Silver

ONLINE VIDEO

Single

Maybelline: Through Their Eyes

Maybelline New York

Beauty

Hero McCann

Entrant Co: Truce Films

Australia

WORK FOR GOOD CUT 2023

Silver

DIGITAL

Single

Fixing the bAIs

Aurora50

Aurora50 helps organisations and workplaces by providing Diversity, Equity, and Inclusion solutions for future-forward businesses and leaders

MullenLowe MENA FZ LLC

Entrant Co: MullenLowe MENA FZ LLC

United Arab Emirates

WORK FOR GOOD CUT 2023

Follow Their Leader - The Non-Violence Project Foundation

Silver

DIGITAL

Single

Follow Their Leader

The Non-Violence Project Foundation

Non-Profit

NORD DDB

Entrant Co: NORD DDB

Denmark

WORK FOR GOOD CUT 2023

The Micropedia of Microaggressions - The Micropedia of Microaggressions

Silver

DIGITAL

Single

The Micropedia of Microaggressions

Zulu Alpha Kilo

Entrant Co: Zulu Alpha Kilo

N/A

WORK FOR GOOD CUT 2023

Silver

PRODUCT & PACKAGING DESIGN

Single

Sign Soup

Grupo La Moderna

Sign Soup

LLYC (BESO by LLYC)

Entrant Co: LLYC (BESO by LLYC)

Mexico

WORK FOR GOOD CUT 2023

Silver

MOBILE

Single

Pave It Forward

INFINITI

QX-60

Publicis

Entrant Co: Beacon Communications k.k.

Japan

WORK FOR GOOD CUT 2023

Breakchains With Blockchain - Children of Female Prisoners' Association

Silver

EMERGING COMMERCE

Single

Breakchains With Blockchain

Children of Female Prisoners' Association

NGO

Horizon FCB Dubai

Entrant Co: Horizon FCB Dubai

United Arab Emirates

WORK FOR GOOD CUT 2023

Bronze

TV/CINEMA

Single

The escape

Plamienok

Trauma Therapy for Ukrainian children affected by war

JANDL marketing a reklama, s.r.o.

Entrant Co: JANDL marketing a reklama, s.r.o.

Slovakia

WORK FOR GOOD CUT 2023

Painting a Portrait of the Aged Care Crisis - Aged Care Matters

Bronze

PRINT

Single

Painting a Portrait of the Aged Care Crisis

Aged Care Matters

Retirement living

Chemistry

Entrant Co: Chemistry

New Zealand

WORK FOR GOOD CUT 2023

Depzman - Life Cut Short - The Joshua Ribera Foundation

Bronze

ALTERNATIVE

Single

Depzman - Life Cut Short

The Joshua Ribera Foundation

McCann London

Entrant Co: McCann London

United Kingdom

WORK FOR GOOD CUT 2023

Portuguese (Re)Constitution - Penguin Random House Portugal

Bronze

ALTERNATIVE

Single

Portuguese (Re)Constitution

Penguin Random House Portugal

Book Portuguese (Re)Constitution

FCB Lisbon

Entrant Co: FCB Lisbon

Portugal

WORK FOR GOOD CUT 2023

Bronze

ALTERNATIVE

Single

REmemory

Want Show Laundry

Laundry

Ogilvy Taiwan

Entrant Co: WANT SHOW SUN CULTURE & CREATIVITY Co. Ltd.

Taiwan

WORK FOR GOOD CUT 2023

Bronze

ONLINE VIDEO

Single

A Bloody Nightmare

American Red Cross

Blood Donation

BBDO New York

Entrant Co: BBDO New York

United States

WORK FOR GOOD CUT 2023

Bronze

ONLINE VIDEO

Single

Legalize Us

Cannabis Amnesty

Service

Cossette

Entrant Co: Cossette

Canada

WORK FOR GOOD CUT 2023

Bronze

ONLINE VIDEO

Single

She

J&B

J&B Rare

El Ruso de Rocky

Entrant Co: El Ruso de Rocky

Spain

WORK FOR GOOD CUT 2023

DyslexAI - Virgin Group / Made By Dyslexia

Bronze

DIGITAL

Single

DyslexAI

Virgin Group / Made By Dyslexia

Made By Dyslexia

FCB Inferno

Entrant Co: FCB Inferno

United Kingdom

WORK FOR GOOD CUT 2023

The Sign Dance - Italian Deaf Association

Bronze

MOBILE

Single

The Sign Dance

Italian Deaf Association

No Profit

DLV BBDO

Entrant Co: DLV BBDO

Italy

WORK FOR GOOD CUT 2023

Shortlist

INTEGRATED

Proud Legacy

WaterAid

WaterAid - Proud Legacy

VMLY&R Bogota

Entrant Co: VMLY&R Colombia

Colombia

WORK FOR GOOD CUT 2023

Shortlist

INTEGRATED

Safe Spaces

HSBC

Banking

Wunderman Thompson

Entrant Co: Wunderman Thompson

United Kingdom

WORK FOR GOOD CUT 2023

Shortlist

INTEGRATED

The Adoptable Playlist

Pedigree

Pet Food

BBDO New York

Entrant Co: BBDO New York

United States

WORK FOR GOOD CUT 2023

Crazy Love Chatline - Stigamot a center for survivors of sexual violence

Shortlist

TV/CINEMA

Single

Crazy Love Chatline

Stigamot a center for survivors of sexual violence

The creative is a campaign for the brand Sjúk ást (Crazy Love) that included naming the product: „Sjúkt Spjall“ (Crazy Chat), creating the identity for the product as well as advertising communications for the launch of the project.

Pipar \TBWA

Entrant Co: Pipar \TBWA

Iceland

WORK FOR GOOD CUT 2023

Withdraw from This - The Co Operative Bank

Shortlist

TV/CINEMA

Single

Withdraw from This

The Co Operative Bank

Finance / Banking

dentsu creative

Entrant Co: Dentsu Creative

United Kingdom

WORK FOR GOOD CUT 2023

Shortlist

PRINT

Single

Ride Has No Gender

BMW Group

Motorcycles

Serviceplan Paris

Entrant Co: Serviceplan

France

WORK FOR GOOD CUT 2023

Ballots Against Bullets - Survivors - Change the Ref

Shortlist

PRINT

Campaign

Ballots Against Bullets - Survivors

Change the Ref

Social / Non Profit

Alma DDB

Entrant Co: Alma DDB

United States

WORK FOR GOOD CUT 2023

Shortlist

PRINT

Campaign

Double Standards

CPB London

Service

CPB London

Entrant Co: CPB London

United Kingdom

WORK FOR GOOD CUT 2023

Shortlist

PRINT

Campaign

My Kitchen

Flour Mills Nigeria

Food Production

X3M Ideas

Entrant Co: X3M ideas

Nigeria

WORK FOR GOOD CUT 2023

Shortlist

PRINT

Campaign

Pets of War

Four Paws

Institutional

Ogilvy Health NA

Entrant Co: Ogilvy Health NA

United States

WORK FOR GOOD CUT 2023

Adopt a Mod - La Societé Protectrice des Animaux (La SPA)

Shortlist

ALTERNATIVE

Single

Adopt a Mod

La Societé Protectrice des Animaux (La SPA)

NGO

Havas Play

Entrant Co: Havas Play

France

WORK FOR GOOD CUT 2023

Shortlist

ALTERNATIVE

Single

Line for change

Colgate Palmolive

Oral care

VMLY&R Paris

Entrant Co: VMLY&R Paris

France

WORK FOR GOOD CUT 2023

The Inheritance Pass - Yellowstone Forever

Shortlist

ALTERNATIVE

Single

The Inheritance Pass

Yellowstone Forever

Yellowstone National Park

Havas Chicago

Entrant Co: Havas Chicago

United States

WORK FOR GOOD CUT 2023

Unfinished Stories - Verdad Abierta a journalistic organization

Shortlist

ALTERNATIVE

Single

Unfinished Stories

Verdad Abierta a journalistic organization

News Articles About Social Leader Victims

Mullenlowe SSP3

Entrant Co: IPG

Colombia

WORK FOR GOOD CUT 2023

Shortlist

ONLINE VIDEO

Single

A Flammable Planet

WWF

NOMINT

Entrant Co: NOMINT

United Kingdom

WORK FOR GOOD CUT 2023

Shortlist

ONLINE VIDEO

Single

eCycleland

Intel

VMLY&R Kansas City

Entrant Co: VMLY&R

United States

WORK FOR GOOD CUT 2023

Shortlist

ONLINE VIDEO

Single

House of Legends

SickKids Foundation

Service

Cossette

Entrant Co: Cossette

Canada

WORK FOR GOOD CUT 2023

Shortlist

ONLINE VIDEO

Single

Starve The Hunger

Food Banks Canada

Food Charity

The Local Collective

Entrant Co: The Local Collective

Canada

WORK FOR GOOD CUT 2023

Shortlist

DIGITAL

Single

Play For Skateistan

Skateistan

NGO

DDB Group Germany / Futura DDB

Entrant Co: DDB Group Germany

Germany

WORK FOR GOOD CUT 2023

The Ripple Effect - The City of Chicago’s Community Safety Coordination Center

Shortlist

RADIO

Single

The Ripple Effect

The City of Chicago’s Community Safety Coordination Center

Gun Violence Awareness

Havas Chicago (Annex)

Entrant Co: Havas Chicago (Annex)

United States

WORK FOR GOOD CUT 2023

Designed In Bangladesh. Made in Europe. - ekn footwear

Shortlist

PRODUCT & PACKAGING DESIGN

Single

Designed In Bangladesh. Made in Europe.

ekn footwear

Accenture Song Germany

Entrant Co: Accenture Song Germany

Germany

WORK FOR GOOD CUT 2023

Shortlist

PRODUCT & PACKAGING DESIGN

Single

GENDER GAP TACKLE

SVENSKA SPEL

Sponsorship

FORSMAN & BODENFORS

Entrant Co: FORSMAN & BODENFORS

Sweden

WORK FOR GOOD CUT 2023

Shortlist

PRODUCT & PACKAGING DESIGN

Single

The Period Comb

United Way

NGO

McCann Worldgroup

Entrant Co: McCann Worldgroup India

India

WORK FOR GOOD CUT 2023

Shortlist

MOBILE

Single

The Adoptable Playlist

Pedigree

Pet Food

BBDO New York

Entrant Co: BBDO New York

United States

WORK FOR GOOD CUT 2023

Make AI-Generated Art, Not Human-Generated War - Truhoma Fund

Shortlist

EMERGING COMMERCE

Single

Make AI-Generated Art, Not Human-Generated War

Truhoma Fund

Blockchain charity

Pristop Slovenia

Entrant Co: Pristop Slovenia

Slovenia

WORK FOR GOOD CUT 2023

Shortlist

EMERGING COMMERCE

Single

Non-Fungible Testicles

Movember

NFTs

MRM New York

Entrant Co: MRM New York

United States

WORK FOR GOOD CUT 2023

Shortlist

STRATEGY

Single

Definition of Love

ABSOLUT

JANDL marketing a reklama, s.r.o.

Entrant Co: JANDL marketing a reklama, s.r.o.

Slovakia