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CRAFT CUT 2024

FRIES-BEAT-McDonald-s

Shortlist

ANIMATION

SINGLE

FRIES BEAT

McDonald's

McFry

DENTSU INC.

Entrant Co: DENTSU INC.

Japan

CRAFT CUT 2024

Infinity-Repeating-Daft-Punk

Shortlist

ANIMATION

SINGLE

Infinity Repeating

Daft Punk

Daft Punk

Entrant Co: Partizan Entertainment

United States

CRAFT CUT 2024

Mr-Beaver-s-Yule-Log-IGA

Shortlist

ANIMATION

SINGLE

Mr. Beaver's Yule Log

IGA

Grocery store

Sid Lee

Entrant Co: Tonic DNA

Canada

CRAFT CUT 2024

Pig-Farm-PETA

Shortlist

ANIMATION

SINGLE

Pig Farm

PETA

PETA

Grey London

Entrant Co: Biscuit Filmworks

United States

CRAFT CUT 2024

To-My-Hooman-Rover

Shortlist

ANIMATION

SINGLE

To My Hooman

Rover

Pet Sitting

Little Hands of Stone

Entrant Co: Giant Ant

United States

CRAFT CUT 2024

Up-In-Smoke-WWF

Shortlist

ANIMATION

SINGLE

Up In Smoke

WWF

WWF

NOMINT

Entrant Co: NOMINT

United Kingdom

CRAFT CUT 2024

WcDonald-s-McDonald-s

Shortlist

ANIMATION

CAMPAIGN

WcDonald’s

McDonald's

Product

Wieden+Kennedy

Entrant Co: Wieden+Kennedy

United States

CRAFT CUT 2024

The-Square-Meter-HORNBACH

Shortlist

ART DIRECTION

SINGLE

The Square Meter

HORNBACH

HORNBACH

HeimatTBWA\ Germany

Entrant Co: HeimatTBWA\ Germany

Germany

CRAFT CUT 2024

Up-In-Smoke-WWF

Shortlist

ART DIRECTION

SINGLE

Up In Smoke

WWF

WWF

NOMINT

Entrant Co: NOMINT

United Kingdom

CRAFT CUT 2024

Icons-of-You-Schwarzkopf

Shortlist

ART DIRECTION

CAMPAIGN

Icons of You

Schwarzkopf

Fast Moving Consumer Goods

HeimatTBWA\ Germany

Entrant Co: HeimatTBWA\ Germany

Germany

CRAFT CUT 2024

MY-JAPAN-RAILWAY-JR-GROUP

Shortlist

ART DIRECTION

CAMPAIGN

MY JAPAN RAILWAY

JR GROUP 

Japan Railway 150th Anniversary

DENTSU INC.

Entrant Co: DENTSU INC.

Japan

CRAFT CUT 2024

Nurses-Mus-e-de-la-Grande-Guerre

Shortlist

ART DIRECTION

CAMPAIGN

Nurses

Musée de la Grande Guerre

Musée de la Grande Guerre

DDB Paris

Entrant Co: DDB Paris

France

CRAFT CUT 2024

We-hear-you-S-yszymy-Was-Fem-Fund

Shortlist

CINEMATOGRAPHY

SINGLE

"We hear you" ("Słyszymy Was")

Fem Fund

Charity

Kierunek Kreatywny / Albert Stęclik, Magdalena Chmiel

Entrant Co: Papaya Films

Poland

CRAFT CUT 2024

A-Holiday-To-Remember-Chevrolet

Shortlist

CINEMATOGRAPHY

SINGLE

A Holiday To Remember

Chevrolet

Automotive

Commonwealth//McCann

Entrant Co: Commonwealth//McCann

United States

CRAFT CUT 2024

Every-story-starts-with-a-Yes-Lufthansa

Shortlist

CINEMATOGRAPHY

SINGLE

Every story starts with a Yes.

Lufthansa

Airline

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

Germany

CRAFT CUT 2024

Father-Son-Film-BMW

Shortlist

CINEMATOGRAPHY

SINGLE

Father & Son Film

BMW

Brand Film

Jung von Matt AG

Entrant Co: Jung von Matt AG

Germany

CRAFT CUT 2024

Help-Us-Remain-Egale

Shortlist

CINEMATOGRAPHY

SINGLE

Help Us Remain

Egale

Public Service

Cossette

Entrant Co: Cossette

Canada

CRAFT CUT 2024

IMPERFECT-MOTHERHOOD-MARIAS-GAMESA

Shortlist

CINEMATOGRAPHY

SINGLE

IMPERFECT MOTHERHOOD

MARIAS GAMESA

BISCUITS

ISLA REPUBLICA

Entrant Co: ISLA REPUBLICA

Mexico

CRAFT CUT 2024

Imperfect-You-Nike-Japan

Shortlist

CINEMATOGRAPHY

SINGLE

Imperfect You

Nike Japan

‘Reimagine Victory’ Campaign

WIEDEN+KENNEDY TOKYO

Entrant Co: AOI Pro. Inc.

Japan

CRAFT CUT 2024

The-Circle-ZEISS

Shortlist

CINEMATOGRAPHY

SINGLE

The Circle

ZEISS

Supreme Prime 15 mm lens

Toboggan Inc.

Entrant Co: Toboggan Inc.

Japan

CRAFT CUT 2024

The-Climbing-Cholitas-NIVEA

Shortlist

CINEMATOGRAPHY

SINGLE

The Climbing Cholitas

NIVEA

NIVEA

Publicis One Touch

Entrant Co: Publicis One Touch

Germany

CRAFT CUT 2024

The-Square-Meter-HORNBACH

Shortlist

CINEMATOGRAPHY

SINGLE

The Square Meter

HORNBACH

HORNBACH

HeimatTBWA\ Germany

Entrant Co: HeimatTBWA\ Germany

Germany

CRAFT CUT 2024

This-is-not-a-game-Telefonica-Movistar-Telecom

Shortlist

CINEMATOGRAPHY

SINGLE

This is not a game

Telefonica Movistar Telecom

Telecommunications

VML

Entrant Co: VML

Mexico

CRAFT CUT 2024

X-MAS-Hangover-Burger-King

Shortlist

COPYWRITING

SINGLE

"X-MAS Hangover"

Burger King

Burger King

Grabarz & Partner

Entrant Co: Grabarz & Partner

Germany

CRAFT CUT 2024

Chief-Trash-Officer-United-Airlines

Shortlist

COPYWRITING

SINGLE

Chief Trash Officer

United Airlines

United Airlines

72andSunny

Entrant Co: 72andSunny

United States

CRAFT CUT 2024

The-Horse-Canadian-Centre-for-Child-Protection

Shortlist

COPYWRITING

SINGLE

The Horse

Canadian Centre for Child Protection

Canadian Centre for Child Protection

No Fixed Address

Entrant Co: No Fixed Address

Canada

CRAFT CUT 2024

This-is-not-a-game-Telefonica-Movistar-Telecom

Shortlist

COPYWRITING

SINGLE

This is not a game

Telefonica Movistar Telecom

Telecommunications

VML

Entrant Co: VML

Mexico

CRAFT CUT 2024

Fashion-Cramps-Buscopan-Sanofi

Shortlist

COPYWRITING

CAMPAIGN

Fashion Cramps

Buscopan. Sanofi

Buscopan

MRM Spain

Entrant Co: MRM Spain

Spain

CRAFT CUT 2024

I-m-Dying-Inside-Modibodi

Shortlist

COPYWRITING

CAMPAIGN

I'm Dying Inside

Modibodi

Modibodi Period Underwear

Howatson+Company

Entrant Co: Howatson+Company

Australia

CRAFT CUT 2024

Nurses-Mus-e-de-la-Grande-Guerre

Shortlist

COPYWRITING

CAMPAIGN

Nurses

Musée de la Grande Guerre

Musée de la Grande Guerre

DDB Paris

Entrant Co: DDB Paris

France

CRAFT CUT 2024

The-Global-Calming-Crisis-The-CLEO-Institute

Shortlist

COPYWRITING

CAMPAIGN

The Global Calming Crisis

The CLEO Institute

The CLEO Institute

Zubi

Entrant Co: Zubi

United States

CRAFT CUT 2024

40-years-AIDES

Shortlist

DIRECTION

SINGLE

40 years

AIDES

Fighting AIDS

Strike

Entrant Co: STRIKE

France

CRAFT CUT 2024

A-Holiday-To-Remember-Chevrolet

Shortlist

DIRECTION

SINGLE

A Holiday To Remember

Chevrolet

Automotive

Commonwealth//McCann

Entrant Co: Commonwealth//McCann

United States

CRAFT CUT 2024

Board-Game-Hennessy

Shortlist

DIRECTION

SINGLE

Board Game

Hennessy

Hennessy Cognac

Wieden & Kennedy Amsterdam

Entrant Co: Biscuit Filmworks

United States

CRAFT CUT 2024

Decades-of-Confusion-Loewe

Shortlist

DIRECTION

SINGLE

Decades of Confusion

Loewe

Loewe

Loewe Direct

Entrant Co: Partizan Entertainment

United States

CRAFT CUT 2024

Dohale-Jevan-Poshanchi-Vaati-Quaker-Quaker-Oats

Shortlist

DIRECTION

SINGLE

Dohale Jevan Poshanchi Vaati | Quaker

Quaker Oats

Oats

Leo Burnett India

Entrant Co: Chrome Pictures

India

CRAFT CUT 2024

Every-story-starts-with-a-Yes-Lufthansa

Shortlist

DIRECTION

SINGLE

Every story starts with a Yes.

Lufthansa

Airline

SERVICEPLAN GERMANY

Entrant Co: SERVICEPLAN GERMANY

Germany

CRAFT CUT 2024

Father-Son-Film-BMW

Shortlist

DIRECTION

SINGLE

Father & Son Film

BMW

Brand Film

Jung von Matt AG

Entrant Co: Jung von Matt AG

Germany

CRAFT CUT 2024

Find-Your-Summer-Magnum

Shortlist

DIRECTION

SINGLE

Find Your Summer

Magnum

Ice Cream

LOLA MullenLowe

Entrant Co: LOLA MullenLowe

Spain

CRAFT CUT 2024

First-Office-Poo-Andrex

Shortlist

DIRECTION

SINGLE

First Office Poo

Andrex

Andrex

FCB London

Entrant Co: Biscuit Filmworks

United States

CRAFT CUT 2024

It-s-handy-to-have-a-dick-Equal-Pay-Day

Shortlist

DIRECTION

SINGLE

It's handy to have a dick

Equal Pay Day

Equal pay

mortierbrigade

Entrant Co: mortierbrigade

Belgium

CRAFT CUT 2024

No-Answer-German-Road-Safety-Council-Federal-Ministry-for-Digital-and-Transport

Shortlist

DIRECTION

SINGLE

No Answer

German Road Safety Council / Federal Ministry for Digital and Transport

Don't text and drive-Campaign

Scholz & Friends

Entrant Co: Scholz & Friends

Germany

CRAFT CUT 2024

Not-Letting-Go-NSPCC

Shortlist

DIRECTION

SINGLE

Not Letting Go

NSPCC

TVC

House of Oddities

Entrant Co: House of Oddities

United Kingdom

CRAFT CUT 2024

OLAY-AI-SHU-OLAY

Shortlist

DIRECTION

SINGLE

OLAY AI-SHU

OLAY

SKINCARE

PG ONE

Entrant Co: PG ONE

Singapore

CRAFT CUT 2024

The-Square-Meter-HORNBACH

Shortlist

DIRECTION

SINGLE

The Square Meter

HORNBACH

HORNBACH

HeimatTBWA\ Germany

Entrant Co: HeimatTBWA\ Germany

Germany

CRAFT CUT 2024

The-Ultimate-Vow-Alzheimer-s-Society

Shortlist

DIRECTION

SINGLE

The Ultimate Vow

Alzheimer's Society

Alzheimer's Society

New Commercial Arts

Entrant Co: Biscuit Filmworks

United States

CRAFT CUT 2024

Anything-Flows-7-Eleven

Shortlist

DIRECTION

CAMPAIGN

Anything Flows

7-Eleven

Slurpee

Dentsu Creative

Entrant Co: Eleanor

United States

CRAFT CUT 2024

A-Holiday-To-Remember-Chevrolet

Shortlist

EDITING

SINGLE

A Holiday To Remember

Chevrolet

Automotive

Commonwealth//McCann

Entrant Co: Commonwealth//McCann

United States

CRAFT CUT 2024

Father-Son-Film-BMW

Shortlist

EDITING

SINGLE

Father & Son Film

BMW

Brand Film

Jung von Matt AG

Entrant Co: Jung von Matt AG

Germany

CRAFT CUT 2024

Imperfect-You-Nike-Japan

Shortlist

EDITING

SINGLE

Imperfect You

Nike Japan

‘Reimagine Victory’ Campaign

WIEDEN+KENNEDY TOKYO

Entrant Co: AOI Pro. Inc.

Japan

CRAFT CUT 2024

The-Square-Meter-HORNBACH

Shortlist

EDITING

SINGLE

The Square Meter

HORNBACH

HORNBACH

HeimatTBWA\ Germany

Entrant Co: HeimatTBWA\ Germany

Germany

CRAFT CUT 2024

This-is-not-a-game-Telefonica-Movistar-Telecom

Shortlist

EDITING

SINGLE

This is not a game

Telefonica Movistar Telecom

Telecommunications

VML

Entrant Co: VML

Mexico

CRAFT CUT 2024

Climate-Realism-WWF-Germany

Shortlist

ILLUSTRATION

SINGLE

Climate Realism

WWF Germany

WWF

Leo Burnett Germany

Entrant Co: Leo Burnett Germany

Germany

CRAFT CUT 2024

Hands-of-Tribute-TECOM-Group

Shortlist

ILLUSTRATION

CAMPAIGN

Hands of Tribute

TECOM Group

Real Estate

Hill & Knowlton UAE

Entrant Co: Hill & Knowlton UAE

United States

CRAFT CUT 2024

A-Holiday-To-Remember-Chevrolet

Shortlist

MUSIC

SINGLE

A Holiday To Remember

Chevrolet

Automotive

Commonwealth//McCann

Entrant Co: Commonwealth//McCann

United States

CRAFT CUT 2024

A-Life-in-Sound-SiriusXM

Shortlist

MUSIC

SINGLE

A Life in Sound

SiriusXM

SiriusXM

Uncommon Creative Studio NYC

Entrant Co: Soundtree Music

United Kingdom

CRAFT CUT 2024

Coca-Cola-Masterpiece-The-Coca-Cola-Company

Shortlist

MUSIC

SINGLE

Coca - Cola "Masterpiece"

The Coca - Cola Company

Coca - Cola

BLITZWORKS

Entrant Co: Yessian Music

United States

CRAFT CUT 2024

Don-t-Forget-Uber-Eats

Shortlist

MUSIC

SINGLE

Don't Forget

Uber Eats

Uber Eats

Special U.S.

Entrant Co: JSM Music

United States

CRAFT CUT 2024

Eleven-Distinct-Nations-Minist-re-du-Conseil-Ex-cutif

Shortlist

MUSIC

SINGLE

Eleven Distinct Nations

Ministère du Conseil Exécutif

Recognition of the eleven indigenous nations in Canada

Havas Montréal

Entrant Co: Circonflex

Canada

CRAFT CUT 2024

Feels-good-to-move-Cathay

Shortlist

MUSIC

SINGLE

Feels good to move

Cathay

Cathay

Publicis Groupe Hong Kong

Entrant Co: Publicis Groupe Hong Kong

Hong Kong

CRAFT CUT 2024

Handicap-International-Humanity-Inclusion

Shortlist

MUSIC

SINGLE

Handicap International

Humanity & Inclusion

Humanitarian Charity

Strike Paris

Entrant Co: Circonflex

Canada

CRAFT CUT 2024

Life-is-the-greatest-Odyssey-Hennessy

Shortlist

MUSIC

SINGLE

Life is the greatest Odyssey

Hennessy

Hennessy X.O

DDB Paris

Entrant Co: DDB Paris

France

CRAFT CUT 2024

Porsche-Pong-Porsche

Shortlist

MUSIC

SINGLE

Porsche Pong

Porsche

Porsche Atari

DDB Group Melbourne

Entrant Co: Bang Bang Studios

Australia

CRAFT CUT 2024

The-Square-Meter-HORNBACH

Shortlist

MUSIC

SINGLE

The Square Meter

HORNBACH

HORNBACH

HeimatTBWA\ Germany

Entrant Co: HeimatTBWA\ Germany

Germany

CRAFT CUT 2024

Theo-s-Story-Engage-Responsibly

Shortlist

MUSIC

SINGLE

Theo's Story

Engage Responsibly

Engage Responsibly

Ogilvy Chicago

Entrant Co: JSM Music

United States

CRAFT CUT 2024

Underwear-for-Life-Lindex

Shortlist

MUSIC

SINGLE

Underwear for Life

Lindex

Underwear clothes

Lindex

Entrant Co: Lindex

Sweden

CRAFT CUT 2024

We-Are-The-Panda-WWF

Shortlist

MUSIC

SINGLE

We Are The Panda

WWF

Non-profit

Accenture Song

Entrant Co: Sizzer

Netherlands

CRAFT CUT 2024

Coca-Cola-Masterpiece-The-Coca-Cola-Company

Shortlist

SOUND DESIGN

SINGLE

Coca - Cola "Masterpiece"

The Coca - Cola Company

Coca - Cola

BLITZWORKS

Entrant Co: Yessian Music

United States

CRAFT CUT 2024

Heal-The-Future-SickKids-Foundation

Shortlist

SOUND DESIGN

SINGLE

Heal The Future

SickKids Foundation

SickKids Foundation

Cossette Toronto

Entrant Co: Wave Studios NY

United States

CRAFT CUT 2024

This-is-not-a-game-Telefonica-Movistar-Telecom

Shortlist

SOUND DESIGN

SINGLE

This is not a game

Telefonica Movistar Telecom

Telecommunications

VML

Entrant Co: VML

Mexico

CRAFT CUT 2024

WE-THE-INVISIBLE-McDonald-s-Germany

Shortlist

SOUND DESIGN

SINGLE

WE THE INVISIBLE

McDonald’s Germany

DBS Partnership Announcement

Jung von Matt AG

Entrant Co: Jung von Matt AG

Germany

CRAFT CUT 2024

An-Ode-to-Procrastination

Shortlist

PRODUCTION DESIGN

SINGLE

An Ode to Procrastination

Entrant Co: MontanariPR

United Kingdom

CRAFT CUT 2024

Atomic-Smirnoff

Shortlist

PRODUCTION DESIGN

SINGLE

Atomic

Smirnoff

Premium Vodka

McCann NY

Entrant Co: McCann NY

United States

CRAFT CUT 2024

For-Them-MANE-and-Esth-tique-du-Combat

Shortlist

PHOTOGRAPHY

SINGLE

For Them

MANE and Esthétique du Combat

Beauty (Perfume)

VML Paris

Entrant Co: VML Paris

France

CRAFT CUT 2024

RENAULT-PUSH-IT-TO-THE-LIMIT-RODRIGO-SAAVEDRA-Renault

Shortlist

PRODUCTION DESIGN

SINGLE

RENAULT "PUSH IT TO THE LIMIT" - RODRIGO SAAVEDRA

Renault

Renault Captur

PUBLICIS CONSEIL

Entrant Co: SOLDATS

France

CRAFT CUT 2024

Tear-Couture-LookBook-Acid-survivors-Trust-International-ASTI

Shortlist

PHOTOGRAPHY

SINGLE

Tear Couture LookBook

Acid survivors Trust International (ASTI)

Charity

McCann Health London, an IPG Health Company

Entrant Co: McCann Health London, an IPG Health Company

United Kingdom

CRAFT CUT 2024

The-100th-edition-Frankfurter-Allgemeine-Zeitung

Shortlist

PHOTOGRAPHY

SINGLE

The 100th edition

Frankfurter Allgemeine Zeitung

Frankfurter Allgemeine Zeitung

Scholz & Friends

Entrant Co: Scholz & Friends

Germany

CRAFT CUT 2024

The-Square-Meter-HORNBACH

Shortlist

PRODUCTION DESIGN

SINGLE

The Square Meter

HORNBACH

HORNBACH

HeimatTBWA\ Germany

Entrant Co: HeimatTBWA\ Germany

Germany

CRAFT CUT 2024

Up-In-Smoke-WWF

Shortlist

PRODUCTION DESIGN

SINGLE

Up In Smoke

WWF

WWF

NOMINT

Entrant Co: NOMINT

United Kingdom

CRAFT CUT 2024

We-Give-Up-Burger-King

Shortlist

PRODUCTION DESIGN

SINGLE

We Give Up

Burger King

Food

BBH

Entrant Co: Riff Raff Films

United Kingdom

CRAFT CUT 2024

At-second-glance-German-Depression-Aid-Foundation

Shortlist

PHOTOGRAPHY

CAMPAIGN

"At second glance."

German Depression Aid Foundation

German Depression Aid Foundation

Grabarz & Partner

Entrant Co: Grabarz & Partner

Germany

CRAFT CUT 2024

Find-Your-Summer-Magnum

Shortlist

PHOTOGRAPHY

CAMPAIGN

Find Your Summer

Magnum

Ice Cream

LOLA MullenLowe

Entrant Co: LOLA MullenLowe

Spain

CRAFT CUT 2024

For-Them-MANE-and-Esth-tique-du-Combat

Shortlist

TYPOGRAPHY

SINGLE

For Them

MANE and Esthétique du Combat

Beauty (Perfume)

VML Paris

Entrant Co: VML Paris

France

CRAFT CUT 2024

Nurses-Mus-e-de-la-Grande-Guerre

Shortlist

TYPOGRAPHY

SINGLE

Nurses

Musée de la Grande Guerre

Musée de la Grande Guerre

DDB Paris

Entrant Co: DDB Paris

France

CRAFT CUT 2024

The-Smear-Campaign-Central-Office-of-Public-Interest-COPI

Shortlist

TYPOGRAPHY

CAMPAIGN

The Smear Campaign

Central Office of Public Interest (COPI)

Water Pollution

AMVBBDO

Entrant Co: AMVBBDO

United Kingdom

CRAFT CUT 2024

We-Do-Atomic-Smirnoff

Shortlist

VISUAL EFFECTS

SINGLE

We Do Atomic

Smirnoff

Alcoholic Drink

McCann New York

Entrant Co: Riff Raff Films

United Kingdom