WORK FOR GOOD CUT - ONLINE VIDEO
CAMPAIGN (2024)
WORK FOR GOOD CUT - ONLINE VIDEO (CAMPAIGN)
JPG
MP4
1m:51s
MP4
1m:02s
MP4
1m:48s
Lufthansa Pride Campaign 2023: "The World Says Yes to You" - Lufthansa
Lufthansa
Shortlist
| Title: | Lufthansa Pride Campaign 2023: "The World Says Yes to You" |
|---|---|
| Brand: | Lufthansa |
| Product/Service: | Lufthansa |
| Client: | Lufthansa |
| Entrant Company: | Accenture Song Germany |
| Agency: | Accenture Song Germany |
| Production Company: | RadicalMedia |
| Sound Company: | No8 |
| Creative Director: | Managing Director Creation: Fabian Frese |
| Title: | Brazil |
| Title: | Greece |
| Title: | USA |
| Release Date: | 2023-06-21 |
| Individual Credits: | Managing Director Client Service: Barbara Brunner |
| Individual Credits: | Executive Creative Director: Till Monshausen |
| Individual Credits: | Creative Director: Sebastian Hölzer, Dominik Schneck |
| Individual Credits: | Account Director / Account Manager: Jasmin Sanehy |
| Individual Credits: | Account Manager: Alva Angeli |
| Individual Credits: | Art Direction: Justus Düsenberg, Fenja Drießen, Leonie Petersen |
| Individual Credits: | Copywriter: Levi Gräff, Irena Braun |
| Individual Credits: | Agency Producer: Alexander Schillinsky |
| Individual Credits: | Post Producer: Mathis Rudnik, Ole Brand |
| Individual Credits: | Motion Design: Franzis Mosel |
| Individual Credits: | Retouch Artist: Tobias Schliepenköter, Martin Piechotta |
| Individual Credits: | Final Artwork: Ralf Seelig, Anne Schmücker |
| Individual Credits: | Print Producing: Stephan Gerlach |
| Earth Prize: | 90813 |
| Notes for Judging: | Unfortunately, traveling is still associated with uncertainties for queer people. The consequence: the LGBTQIA* community mostly travels to a few places considered queer-friendly – the world becomes smaller when you are queer. Lufthansa does not want to accept this and aims to help queer people discover the world without fear during Pride Month. Thus, for pride month, the airline changed its slogan from "Say Yes to the World" to "The World says Yes to you.", creating awareness first. Then, in a documentary short film campaign, Lufthansa showed places that a queer traveler would usually avoid – but where there are people who have created islands of tolerance despite the queer-unfriendly environment, explicitly welcoming the queer community: Brian hosts Gay Rodeos in the conservative West of the USA. Nuala has turned her surf school into a safe house for queer women in Brazil, away from the major cities which are challenging places for the LGBTQIA* community. And Konstantinos has taken on the task of establishing a queer cultural scene in patriarchal Athenian society, far from queer destinations like Mykonos or Lesbos. These stories are part of a long-term project: to create a guidebook of safe travel destinations away from the classic queer destinations. |
| Additional Credits: | Production Company: RadicalMedia Exec Producer: Ben Schneider Producer: Craig Dixon Production Assistant: Clement Brochard Production Assistant: Mia Henderson Director: Mollie Mills Director of Photography: Jaime Ackroyd Fixer: NeedaFixer, Jason Cooper Casting: People File Editor: Philipp Müller Junior Editor: Luk Müller Music: Joseph Chesson Post Producers: Glen Percival & Tanya Johnson Grade: Joseph Chesson Media Agency: Mindshare GmbH Client Service Global Client Lead: Yvonne Nissar Account Director: Mareike Schroeder Client Service Senior Consultant: Stefanie Anthes Client Service Consultant: Christin Mauder |