WORK FOR GOOD CUT - PRINT

WWF Life Bulb - Earth Hour
Earth Hour

Shortlist

Title:	WWF Life Bulb
Brand:	Earth Hour
Product/Service:	Earth Hour
Client:	WWF Philippines
Entrant Company:	Leo Burnett Group Manila
Agency:	Leo Burnett Group Manila
Production Company:	Prodigious Philippines
Creative Director:	Dingdong Baes
Title:	WWF Earth Hour Life Bulb
Title:	WWF Earth Hour Mouse Deer
Release Date:	2023-03-23
Duration:	02:00
Individual Credits:	Raoul Panes - Chief Creative Officer, Copywriter
Individual Credits:	Dingdong Baes - Creative Director
Individual Credits:	Saied Mohammed Saleh - Creative Team Head, Art Director
Individual Credits:	Patrick Perez - Creative Team Head, Art Director
Individual Credits:	Julian Garcia - Copywriter
Individual Credits:	Carl Urgino - Head of Art, Creative Director
Individual Credits:	Judy Medina - Head of Account Management
Individual Credits:	Earl Dorado - Group Account Director
Individual Credits:	Jan Codilla - Account Manager
Earth Prize:	90813
Notes for Judging:	To make Earth Hour more relevant to Filipinos, WWF put the spotlight on some of the most invisible or ignored subjects from the Philippines– its endangered animals. Through visuals and sounds, we showcased the different kinds of animals we can help save from extinction when we conserve energy. The Life Bulb posters features dimmed giant bulbs that reveal thriving local wildlife in the dark through visuals and sounds. The posters were illustrated by local artists. Each poster features an endangered animal in the Philippines. Informative copy gives more information about each and its plight. The filament on each bulb features the actual sound waves made by the animal. A QR code allows the viewer to listen to the actual sounds it makes in its natural habitat. These posters were printed on reflective ink so that they can be viewed even in the dark, as what happened when they were displayed during Earth Hour in the country’s capital city. By merging conventional on-ground displays with digital media platforms, the Life Bulb Posters drew more attention to Earth Hours' cause for nature. And with the help of over a hundred environmental advocates and organizations at the event, we contributed to the Philippines saving 62.69 megawatts of energy—33.29 MW coming from Luzon, 20.5 MW from Mindanao, and 8.9 MW from Visayas. To put this into perspective, this amount of energy could illuminate around 62,000 Filipino homes.
Additional Credits:	Illustrators: Kath Icay, Des Feliciano, Dhalaine Bautista, Ice Reyes, Keith Gomez, Roz Patiño, Patrick Perez, Saeid Mohamed Saleh, Dingdong Baes Justine Dador - Project Manager Franco Zamora - Print Producer