WORK FOR GOOD CUT - ONLINE VIDEO
SINGLE (2024)
WORK FOR GOOD CUT - ONLINE VIDEO (SINGLE)
JPG
JPG
MP4
1m:42s
Up In Smoke - WWF
WWF
Shortlist
| Title: | Up In Smoke |
|---|---|
| Brand: | WWF |
| Product/Service: | WWF |
| Client: | WWF |
| Entrant Company: | NOMINT |
| Agency: | NOMINT |
| Production Company: | NOMINT |
| Editing Company: | NOMINT |
| Release Date: | 2023-12-01 |
| Duration: | 01:42 |
| Earth Prize: | 90813 |
| Notes for Judging: | Launched during COP28 by WWF, 'Up in Smoke' visually articulates the urgent need to phase out fossil fuels. The film uses real smoke in stop-motion animation, to reflect the uncontrollable and destructive nature of fossil fuel emissions. It tells a poignant story of a young girl in a smoke-filled world, symbolizing the grave consequences of environmental neglect. The film's innovative approach in visual storytelling aims to drive awareness and inspire action for a sustainable future for the planet and humanity. "Up in Smoke" was created at a pivotal moment in environmental negotiations. COP28 represented a historic opportunity to negotiate humanity's decoupling from fossil fuels. WWF's aim with the film was to contribute to the momentum building around this critical issue, adding a powerful voice to influence the negotiations at a key moment in international efforts to address climate change. "In this project the craft was a direct reflection of the issue we were trying to communicate. The absurd difficulty of trying to control smoke in combination with stop-motion, which notoriously requires control, reflected the uncontrollable and devastating nature of pollution in real life. We wanted the underlying message to inform the production design and overall look and feel of the film." "Up in Smoke" was shot entirely in camera. It was crafted using a blend of stop-motion animation and real smoke. We employed a full-color 3D printing process to create over 700 unique poses of the main character. For the smoke effects, various types and viscosities of smoke were used, controlled through several techniques like shooting upside down and using transparent blocks to control the smoke. |
| Additional Credits: | AGENCY: NOMINT CAMPAIGN: “Up In Smoke” PRODUCTION: NOMINT CREATIVE DIRECTION: Yannis Konstantinidis, Christos Lefakis DIRECTOR: Yannis Konstantinidis EXECUTIVE PRODUCER: Marilena Vatseri MUSIC SUPERVISION: Twelve Decibels MUSIC ARRANGEMENT: Hughie Gavin PERFORMANCE: The Social Singing Choir LABEL: Manners McDade MUSIC/ LYRICS: Finneas O’Connell SOUND DESIGN/ MIX: Rabbeats Music COLOUR GRADING: George Kyriacou (at Black Kite Studios) MARKET: Global |