WORK FOR GOOD CUT

I'm Asking for It
Change the Law to the Affirmative Consent Model

Shortlist

Title:	I'm Asking for It
Product/Service:	Change the Law to the Affirmative Consent Model
Client:	Right to Equality and Forsman & Bodenfors LDN
Entrant Company:	Forsman & Bodenfors London
Agency:	Forsman & Bodenfors London
Production Company:	AMP Agency
Release Date:	2024-03-04
Duration:	0m:ss
Individual Credits:	KWT Global - PR
Individual Credits:	Goodstuff - Media
Individual Credits:	Beyond Talent - Talent
Individual Credits:	Assembly - SEO
Notes for Judging:	More than ⅕ of Brits think saying No can sometimes mean Yes when it comes to sex. This murkiness shows up in our courts too, where the notion of ‘implied consent’ is allowed. She didn’t fight back or scream ‘no’? Well then… Oh, and she was wearing a tight top? She was asking for it. It’s attitudes like these - and the law itself - that contribute to Britain’s dismal rape conviction rate of less than 2%. In fact, the Crown Prosecution Service has admitted that proving a victim said ‘No’ is the most common reason for a rape case to fail. So let’s make it super simple: did they say Yes? That’s the Affirmative Consent standard adopted by countries like Australia, Sweden and Spain. It’s time we forced the UK to follow suit, fostering a culture of more mutually respectful sex and helping make Britain a place where women feel safer. CONFIDENTIAL: 10,000 signatures was our first goal - to get onto lawmakers’ radars and to force an initial response. As we write this we are raising a flag that the government has failed to meet its own 21-day response committment, and are working on an additional PR push to force the issue. Moving forward, we have our sights set on a September roundtable in Parliament, co-hosted by Emily Atack, Right to Equality, a leading MP and survivor/ campaign supporter Ellie Wilson. In addition, our eyes are trained on Spain’s controversial former UEFA president, Rubiales, and his upcoming consent trial (after he ‘stole’ a kiss from Spanish women’s world cup captain, Jenni Hermosa at the 2023 World Cup.) When that trial happens, and global media interest is piqued again around Affirmative Consent law - the model was introduced in Spain in 2022 - we will instigate the third phase of our campaign, offering up our expert spokespeople to unpack the Affirmative Consent model and bang the drum for its UK, and global adoption.