WORK FOR GOOD CUT - ALTERNATIVE
SINGLE (2024)
WORK FOR GOOD CUT - ALTERNATIVE (SINGLE)
JPG
MP4
2m:00s
Surfing Through the Odds - Surfing Through the Odds - Soma Surf Collection
Surfing Through the Odds - Soma Surf Collection
Shortlist
| Title: | Surfing Through the Odds |
|---|---|
| Brand: | Surfing Through the Odds - Soma Surf Collection |
| Product/Service: | Surfing Through the Odds - Soma Surf Collection |
| Client: | Betclic, Shutterstock Studios |
| Entrant Company: | Coming Soon |
| Agency: | Coming Soon |
| Production Company: | Shutterstock Studios |
| Editing Company: | Shutterstock Studios |
| Sound Company: | Shutterstock Studios |
| Creative Director: | Marcelo Lourenço, Pedro Bexiga |
| Release Date: | 2023-10-10 |
| Duration: | 02:00 |
| Individual Credits: | Copywriter: Marcelo Lourenço |
| Individual Credits: | Art Director: Pedro Bexiga |
| Earth Prize: | 90813 |
| Notes for Judging: | Back in 2021, when we searched for the word “surfer” in major commercial image archives we found images of every type of surfer. However, there was a significant lack of content on stock libraries representing "Black women surfing” with almost no images available. Betclic in Partnership with Shutterstock Studios and the NGO SOMA Surf decided to change that, one photograph at a time with “Surfing Through the Odds", the first curated collection of commercial pictures of black girls surfing in the "Surfing Through the Odds" is a project created through a partnership between Betclic (the brand that tells sports stories that defy the odds), Shutterstock Studios (one of the largest stock image archives in the world), and SOMA Surf, an NGO that is transforming the lives of hundreds of young girls in São Tomé (one of the smallest countries in Africa, where 67% of the population lives below the poverty line) through surf therapy. Since the launch of the Collection, hundreds of images have been purchased from over 39 countries. The accompanying documentary has been featured at numerous events and festivals, including the Sundance Film Festival. This collaboration has significantly contributed to SOMA Surf's donations, which have seen a remarkable growth of 5,468% since 2022. |
| Additional Credits: | Director: ANA-FILIPA DOMINGUES Director of Photography: BRYAN GARRICK LITTLE Stock Photographer / Videographer: ANA CATARINA Stock 2nd Photographer / Videographer: THIAGO THEO Executive Producer: NOELIA LAGE VAZQUEZ Client (BETCLIC): RICARDO MALAQUIAS / FRANCISCO SILVA / RICARDO DOMINGUES, (SHUTTERSTOCK): ANA ROSEIRA / ADAM BARNETT / NOELIA LAGE VASQUEZ |