WORK FOR GOOD CUT - PRINT (CAMPAIGN)

Capa vs. War - Robert Capa Contemporary Photography Center - Robert Capa Contemporary Photography Center JPG
Capa vs. War - Robert Capa Contemporary Photography Center - Robert Capa Contemporary Photography Center JPG
Capa vs. War - Robert Capa Contemporary Photography Center - Robert Capa Contemporary Photography Center JPG
Capa vs. War - Robert Capa Contemporary Photography Center - Robert Capa Contemporary Photography Center JPG
Capa vs. War - Robert Capa Contemporary Photography Center - Robert Capa Contemporary Photography Center JPG
Capa vs. War - Robert Capa Contemporary Photography Center - Robert Capa Contemporary Photography Center JPG

Capa vs. War - Robert Capa Contemporary Photography Center
Robert Capa Contemporary Photography Center

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Capa vs. War - Robert Capa Contemporary Photography Center - Robert Capa Contemporary Photography Center

Shortlist

Title: Capa vs. War
Brand: Robert Capa Contemporary Photography Center
Product/Service: Robert Capa Contemporary Photography Center
Client: Robert Capa Contemporary Photography Center
Entrant Company: INNOCEAN Berlin
Agency: INNOCEAN Berlin
Production Company: INNOCEAN Berlin
Title: 1943
Title: Century
Title: D-Day
Title: History
Title: Board
Release Date: 2024-02-10
Individual Credits: Robert Capa Contemporary Photography Center - Managing Director - Kőrösi Orsolya
Individual Credits: Photographer - Robert Capa
Individual Credits: INNOCEAN Berlin - CCO - Gabriel Mattar
Individual Credits: INNOCEAN Berlin - ECD - Ricardo Wolff
Individual Credits: INNOCEAN Berlin - Head of Art - Maso Heck
Individual Credits: INNOCEAN Berlin - Senior Art Director - Ailton Henriques
Individual Credits: INNOCEAN Berlin - Jr. Art Director - Luis García-Purriños
Individual Credits: INNOCEAN Berlin - Jr. Copywriter - Axel Fonteyne
Individual Credits: INNOCEAN Berlin - Motion Designer - Carlos Suárez
Individual Credits: INNOCEAN Berlin - Head of Capacity Management - Paulina Gonzalez
Individual Credits: INNOCEAN Berlin - Account Director - Min Kyung Park
Individual Credits: INNOCEAN Worldwide Europe - European Group Director Media - Jürgen Zienicke
Individual Credits: Havas Media Germany - European Coordination Director - Maria Casas
Individual Credits: Havas Media Italy - HAVAS OOH Consultant - Piergiorgio Muller
Individual Credits: Persuasion Communications - Maria Casas
Notes for Judging: “Capa vs War” was born from the observation that images captured in the first half of the 20th century by war photographer and photojournalist, Robert Capa, could be mistaken as photos of ongoing armed conflicts.
By curating a selection that better showcases this visual ambiguity, we created a print and out-of-home campaign that uses pictures and headlines to question and provoke a comparison between our present, which faces an unprecedented rise in the number of wars, and mankind’s violent past of global scale conflicts. With this correlation, we crafted a message that voices a demand for today’s peace through the work one of history’s greatest photographer.