WORK FOR GOOD CUT - PRINT
CAMPAIGN (2024)
WORK FOR GOOD CUT - PRINT (CAMPAIGN)
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Capa vs. War - Robert Capa Contemporary Photography Center
Robert Capa Contemporary Photography Center
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| Title: | Capa vs. War |
|---|---|
| Brand: | Robert Capa Contemporary Photography Center |
| Product/Service: | Robert Capa Contemporary Photography Center |
| Client: | Robert Capa Contemporary Photography Center |
| Entrant Company: | INNOCEAN Berlin |
| Agency: | INNOCEAN Berlin |
| Production Company: | INNOCEAN Berlin |
| Entrant Company Country: | Germany |
| Title: | 1943 |
| Title: | Century |
| Title: | D-Day |
| Title: | History |
| Title: | Board |
| Release Date: | 2024-02-10 |
| Individual Credits: | Robert Capa Contemporary Photography Center - Managing Director - Kőrösi Orsolya |
| Individual Credits: | Photographer - Robert Capa |
| Individual Credits: | INNOCEAN Berlin - CCO - Gabriel Mattar |
| Individual Credits: | INNOCEAN Berlin - ECD - Ricardo Wolff |
| Individual Credits: | INNOCEAN Berlin - Head of Art - Maso Heck |
| Individual Credits: | INNOCEAN Berlin - Senior Art Director - Ailton Henriques |
| Individual Credits: | INNOCEAN Berlin - Jr. Art Director - Luis García-Purriños |
| Individual Credits: | INNOCEAN Berlin - Jr. Copywriter - Axel Fonteyne |
| Individual Credits: | INNOCEAN Berlin - Motion Designer - Carlos Suárez |
| Individual Credits: | INNOCEAN Berlin - Head of Capacity Management - Paulina Gonzalez |
| Individual Credits: | INNOCEAN Berlin - Account Director - Min Kyung Park |
| Individual Credits: | INNOCEAN Worldwide Europe - European Group Director Media - Jürgen Zienicke |
| Individual Credits: | Havas Media Germany - European Coordination Director - Maria Casas |
| Individual Credits: | Havas Media Italy - HAVAS OOH Consultant - Piergiorgio Muller |
| Individual Credits: | Persuasion Communications - Maria Casas |
| Notes for Judging: | “Capa vs War” was born from the observation that images captured in the first half of the 20th century by war photographer and photojournalist, Robert Capa, could be mistaken as photos of ongoing armed conflicts. By curating a selection that better showcases this visual ambiguity, we created a print and out-of-home campaign that uses pictures and headlines to question and provoke a comparison between our present, which faces an unprecedented rise in the number of wars, and mankind’s violent past of global scale conflicts. With this correlation, we crafted a message that voices a demand for today’s peace through the work one of history’s greatest photographer. |