WORK FOR GOOD CUT - ALTERNATIVE
SINGLE (2024)
WORK FOR GOOD CUT - ALTERNATIVE (SINGLE)
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MP4
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MILES IN ACTION - FLYING BLUE AFKLM
FLYING BLUE
Shortlist
| Title: | MILES IN ACTION |
|---|---|
| Brand: | FLYING BLUE AFKLM |
| Product/Service: | FLYING BLUE |
| Client: | FLYING BLUE AFKLM |
| Entrant Company: | DENTSU CREATIVE PARIS |
| Agency: | DENTSU CREATIVE PARIS |
| Creative Director: | Sebastien ZANINI - EXECUTIVE CREATIVE DIRECTOR |
| Release Date: | 2023-12-11 |
| Individual Credits: | NATHAEL DUBOC - CEO |
| Individual Credits: | ALLAN HUON - DEPUTY CREATIVE DIRECTOR |
| Individual Credits: | DAMIEN LEBREUILLY - DEPUTY CREATIVE DIRECTOR |
| Individual Credits: | MARION MONDOLONI - SENIOR EXPERIENCE STRATEGIST |
| Individual Credits: | ANTHONY RATON - HEAD OF PRODUCTION |
| Individual Credits: | ALEXIS PAZOUMIAN - DIRECTOR |
| Individual Credits: | BENOIT BERTRAND - HEAD OF STRATEGY |
| Individual Credits: | MICHEL KOWALSKI - DEPUTY GENERAL MANAGER |
| Individual Credits: | THOMAS DOLLEANS - MANAGING DIRECTOR |
| Individual Credits: | THIBAULT HAMON - ACCOUNT MANAGER |
| Notes for Judging: | Every year, an average of 18 million miles go unused and expire. What if you could get your 20 million members worldwide to donate those miles to do more and go further? Flying Blue, the Air France and KLM loyalty program introduces: Miles in Action enabling members to donate their miles for good. From getting volunteers and doctors to places they’re needed to helping people impacted by war or disaster start a new life to enabling children to receive high quality medical care. These miles work hard. To raise awareness and illustrate the impact donated miles can provide HAVE, we captured the journey of La Banda de Musica organization. Aimed supporting the children of Oaxaca, Mexico to avoid the dangers of gangs and street violence through musical education and experiences. The students traveled for the first time, touring France, and playing a concert in Paris under the Eiffel Tower. For over two weeks, the children filmed their experience with phones and shared these videos live on Flying Blue's social media, creating the first children-led documentary and authentically giving a first-hand experience of how beneficial donating miles can be. 3X Miles donated Helping 8 of the organizations reaching their donation goal before year end Ultimately providing 3 times more trips for doctors, students, teachers, volunteers, sick children… |