WORK FOR GOOD CUT - PR

Right to Care - Quezon City Gender and Development Council
Card for Medical Instructions with Special Power of Attorney

Bronze

Title:	Right to Care
Brand:	Quezon City Gender and Development Council
Product/Service:	Card for Medical Instructions with Special Power of Attorney
Client:	Quezon City Local Government Unit
Entrant Company:	Mullenlowe TREYNA
Agency:	Mullenlowe TREYNA
Creative Director:	Abi Aquino
Entrant Company Country:	Philippines
Release Date:	2023-06-24
Individual Credits:	Roman Carlo Olivarez
Individual Credits:	Trina Nadela
Individual Credits:	Pau Frayco
Individual Credits:	Jopy Arnaldo
Individual Credits:	Mylo De Borja
Individual Credits:	Adrian De Guzman
Individual Credits:	Paulo Dela Rosa
Individual Credits:	Krystel Ybañez
Individual Credits:	Jam Pascual
Individual Credits:	Xanti Gonzales
Individual Credits:	Julian Bato
Individual Credits:	Viboy Palillo
Individual Credits:	Aimee Sarmiento
Individual Credits:	Nikki Torres
Individual Credits:	Leigh Reyes
Individual Credits:	Jose Luis "JL" Marfori
Individual Credits:	Gerald Lim
Individual Credits:	Tricia Kiocho
Individual Credits:	Raffy Bariso
Individual Credits:	Rokey Desingano
Earth Prize:	90813
Notes for Judging:	In a country where SOGIE bills languish in Congress and most politicians treat the interests of the queer community as unimportant, it is not often that we see a clear stride forward in the fight for LGBTQ rights. And yet, here comes a little piece plastic that craftily uses a Special Power of Attorney (SPA) that makes it nearly as powerful as a wedding ring. The impact of the Right to Care card on LGBTQ medical rights will outlive the term of the current mayor thanks to an ever-growing number of card applicants, and long-lasting policy changes. For more information on the ordinance that the card helped bring to life, and how an SPA can protect medical rights, our supporting files tell all. Campaigns and fundraisers come and go. But the Right to Care card? Its impact, like a vow to a partner, will last for a long, long time.
Additional Credits:	Chairman/CEO: Mike Trillana QC GAD Council Planning Officer IV: Janete R. Oviedo QC GAD Council Chief of Staff: Rowena T. Macatao PR Specialist: Issa Faminial Media Relations: Iris del Fierro Media Relations: Nikka Ramos PR Writer: Erwin de Leon PR Writer: Aj delas Alas Chief Technology Officer: Francis Bautista Front-end Developer: Rhea Etable UI Designer: Cristina Guanzon Content and Platforms Manager: Brian Tenedero Senior Account Manager: Kit Calangi Multimedia Producer: Kim Timan Freelance Multimedia Artist: Junar Delfin Executive Producer: Punch Pineda Freelance Graphic/Multimedia Artist: KJ Buensalido