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Right to Care - Card for Medical Instructions with Special Power of Attorney - Quezon City Gender and Development Council JPG
Right to Care - Card for Medical Instructions with Special Power of Attorney - Quezon City Gender and Development Council JPG
Right to Care - Card for Medical Instructions with Special Power of Attorney - Quezon City Gender and Development Council MP4 2m:00s

Right to Care - Quezon City Gender and Development Council
Card for Medical Instructions with Special Power of Attorney

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Right to Care - Quezon City Gender and Development Council - Card for Medical Instructions with Special Power of Attorney

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Title: Right to Care
Brand: Quezon City Gender and Development Council
Product/Service: Card for Medical Instructions with Special Power of Attorney
Client: Quezon City Local Government Unit
Entrant Company: Mullenlowe TREYNA
Agency: Mullenlowe TREYNA
Creative Director: Abi Aquino
Release Date: 2023-06-24
Individual Credits: Roman Carlo Olivarez
Individual Credits: Trina Nadela
Individual Credits: Pau Frayco
Individual Credits: Jopy Arnaldo
Individual Credits: Mylo De Borja
Individual Credits: Adrian De Guzman
Individual Credits: Paulo Dela Rosa
Individual Credits: Krystel YbaƱez
Individual Credits: Jam Pascual
Individual Credits: Xanti Gonzales
Individual Credits: Julian Bato
Individual Credits: Viboy Palillo
Individual Credits: Aimee Sarmiento
Individual Credits: Nikki Torres
Individual Credits: Leigh Reyes
Individual Credits: Jose Luis "JL" Marfori
Individual Credits: Gerald Lim
Individual Credits: Tricia Kiocho
Individual Credits: Raffy Bariso
Individual Credits: Rokey Desingano
Earth Prize: 90813
Notes for Judging: In a country where SOGIE bills languish in Congress and most politicians treat the interests of the queer community as unimportant, it is not often that we see a clear stride forward in the fight for LGBTQ rights. And yet, here comes a little piece plastic that craftily uses a Special Power of Attorney (SPA) that makes it nearly as powerful as a wedding ring. The impact of the Right to Care card on LGBTQ medical rights will outlive the term of the current mayor thanks to an ever-growing number of card applicants, and long-lasting policy changes.
For more information on the ordinance that the card helped bring to life, and how an SPA can protect medical rights, our supporting files tell all. Campaigns and fundraisers come and go. But the Right to Care card? Its impact, like a vow to a partner, will last for a long, long time.
Additional Credits: Chairman/CEO: Mike Trillana
QC GAD Council Planning Officer IV: Janete R. Oviedo
QC GAD Council Chief of Staff: Rowena T. Macatao
PR Specialist: Issa Faminial
Media Relations: Iris del Fierro
Media Relations: Nikka Ramos
PR Writer: Erwin de Leon
PR Writer: Aj delas Alas
Chief Technology Officer: Francis Bautista
Front-end Developer: Rhea Etable
UI Designer: Cristina Guanzon
Content and Platforms Manager: Brian Tenedero
Senior Account Manager: Kit Calangi
Multimedia Producer: Kim Timan
Freelance Multimedia Artist: Junar Delfin
Executive Producer: Punch Pineda
Freelance Graphic/Multimedia Artist: KJ Buensalido