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The 100th edition - Frankfurter Allgemeine Zeitung - Frankfurter Allgemeine Zeitung JPG
The 100th edition - Frankfurter Allgemeine Zeitung - Frankfurter Allgemeine Zeitung JPG
The 100th edition - Frankfurter Allgemeine Zeitung - Frankfurter Allgemeine Zeitung MOV 2m:03s

The 100th edition - Frankfurter Allgemeine Zeitung
Frankfurter Allgemeine Zeitung

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The 100th edition - Frankfurter Allgemeine Zeitung - Frankfurter Allgemeine Zeitung

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Title: The 100th edition
Brand: Frankfurter Allgemeine Zeitung
Product/Service: Frankfurter Allgemeine Zeitung
Client: Frankfurter Allgemeine Zeitung
Entrant Company: Scholz & Friends
Agency: Scholz & Friends
Creative Director: Philipp Weber, Mirko Derpmann, Felix John
Release Date: 2024-01-27
Individual Credits: Matthias Spaetgens (Chief Creative Officer)
Individual Credits: Robert Krause (Managing Creative Director)
Individual Credits: Stefan Wegner (Managing Director)
Individual Credits: Christin Heiduk, Tonio Kröger (Account Manager)
Individual Credits: Simon Albers, Jens Twiehaus, Alexander Tietz (PR)
Individual Credits: Wim Wenders (Photographer)
Individual Credits: Daniel Klessig (DoP, Editor)
Individual Credits: Hans Starck (Producer)
Individual Credits: Thomas Griesbach (Editor)
Individual Credits: Yamina Grossmann (Head of Marketing F.A.Z.)
Notes for Judging: The F.A.Z. is one of the most respected daily newspapers in the world. Day after day, it offers first-class journalism for readers with the highest standards. It illuminates the news situation from different perspectives, categorises it in a wider context and provides controversial commentary.

Since its foundation, the F.A.Z. has advertised with the greatest asset it has: its readers. Over 25 years ago, the existing signet of the clever head and the claim "There's always a brilliant mind behind it", which have existed since the 1950s, were revitalised.

So far 99 distinguished figures – many famous politicians, scientists, business executives, artists, and athletes among them – have been photographed reading the F.A.Z. in a typical, often very personal setting. True to the claim “There’s always a brilliant mind behind it” with the face hidden behind the newspaper.

As a powerful sign against ignorance in the face of resurgent racism and antisemitism, the 100th motif shows Holocaust survivor Margot Friedländer (102) in the centre of the Memorial to the Murdered Jews of Europe in Berlin. Photographed by film director Wim Wenders, it was published on Holocaust Memorial Day on 27 January.