WORK FOR GOOD CUT - DIGITAL
CAMPAIGN (2024)
WORK FOR GOOD CUT - DIGITAL (CAMPAIGN)






Faces of the future - Unilever
Deodorant

Shortlist
Title: | Faces of the future |
---|---|
Brand: | Unilever |
Product/Service: | Deodorant |
Client: | Unilever |
Entrant Company: | VML Argentina |
Agency: | VML Argentina |
Sound Company: | Swing |
Creative Director: | Sofía Cursach |
Title: | Australia |
Title: | Argentina |
Title: | Australia |
Title: | Jamaica |
Release Date: | 2023-08-21 |
Duration: | 01:55 |
Individual Credits: | Global CCO: Debbi Vandeven |
Individual Credits: | Deputy Chief Creative Officer: Rafael Pitanguy |
Individual Credits: | Chief Creative Officer LATAM: Nino Goldberg |
Individual Credits: | Deputy Chief Creative Officer LATAM: Daniel Minaker |
Individual Credits: | Deputy Chief Creative Officer LATAM: Sebastian Tarazaga |
Individual Credits: | CEO Argentina: Victoria Cole |
Individual Credits: | Chief Creative Officers Argentina: Rafa Quijano y Daro Gonzalez |
Individual Credits: | Copywriter: Agustina Zbogar |
Individual Credits: | Art Director: Ailin Baldi |
Individual Credits: | Head of Art: Fernando Rossini |
Individual Credits: | Head of production: Josefina Espil / Marcelo Fontao |
Individual Credits: | Production Manager: Daniela Rivero |
Individual Credits: | Editor/ Animator: Lucia Spratt |
Individual Credits: | Color Correction: Leandro Ramirez |
Individual Credits: | Digital retouching: Hugo Horita |
Individual Credits: | Creative Operations: Delfina Scalise |
Individual Credits: | Chief Growth Officer: Eliana Kaplan |
Individual Credits: | Growth Director: Carolina Graziano |
Notes for Judging: | Background: Football is the world’s most popular and most loved sport. It can unite nations, overcome prejudice and change people’s lives, mainly in countries with widespread gender discrimination and inequality. Despite this, only 10% of players are women. Due to this lack of role models, many girls drop out of football in their youth. After the FIFA Women’s World Cup final, we had the big opportunity to run a global campaign that challenged people to keep supporting and playing women's football all the time, not just every four years when the World Cup is on. Creative idea: We decided to use the World Cup spotlight to keep lighting up women’s football, even when the spotlight is gone. Because the excitement about women's football shouldn’t end with the World Cup. So, while the whole world was looking at the players, we decided to look at the girls being inspired by them. Because they were right there: cheering in the crowd, entering the pitch with the players or singing the national anthem next to them. We utilized real and unposed stock images captured by FIFA during the World Cup to showcase the genuine emotions of girls whose dreams are just beginning, emphasizing that the conclusion of the World Cup marks a new chapter. The day after the World Cup final, we launched our global campaign across newspapers, billboards and social media, reaching and inspiring millions of girls to envision themselves as the future faces of the sport. |
Additional Credits: | Responsible for Client: Global Brand Director – Rexona: Emily Heath Rexona Global Assistant Brand Manager: Grace Zhiamin Lee Brand Manager Argentina Paulo Avila Music & Sound postproduction: Swing |