WORK FOR GOOD CUT - ALTERNATIVE (SINGLE)

A Piece of Me - Telecom - KPN JPG
A Piece of Me - Telecom - KPN JPG
A Piece of Me - Telecom - KPN MP4 2m:14s

A Piece of Me - KPN
Telecom

Share:
A Piece of Me - KPN - Telecom

Shortlist

Title: A Piece of Me
Brand: KPN
Product/Service: Telecom
Client: KPN
Entrant Company: Dentsu Creative
Agency: Dentsu Creative Amsterdam
Production Company: Wefilm Creative Agency
Editing Company: Crabsalad
Sound Company: AMP Amsterdam | The Sonic Branding Company
Creative Director: Emma Branderhorst
Individual Credits: Gijs Sluijters
Individual Credits: Joris Tol
Individual Credits: Mark Muller
Individual Credits: Boris Nihom
Individual Credits: Tobias Vermeiren
Individual Credits: Eveline Rooders
Individual Credits: Dirk Jan de Krom
Individual Credits: Amber Akkermans
Individual Credits: Maarten Withoos
Individual Credits: Tomas Freriksen
Individual Credits: Hayley Smith
Individual Credits: Meau Hewitt
Individual Credits: Tim Arnold
Individual Credits: Imogen Hayward
Individual Credits: Arthur Miller
Individual Credits: Tunchan Kalkan
Notes for Judging: KPN, the Netherlands’ largest telecoms brand, wanted to combat online shaming, a fast-growing problem with devastating mental health effects from depression to isolation to suicide.

Online shaming is a problem that lives deep in internet culture. To make an impact, we had to tackle it through culture and community, not campaigns.

‘A Piece of Me’ is a poignant song and music video shaped by the true stories of GenZ, shared with acclaimed Dutch singer MEAU. It’s a certified gold record with +10m streams, 202m PR impressions and helped change the law, making it illegal to forward intimate images without consent.