COMMUNICATION CUT - PR

Worth It Resume - L'Oréal Paris
Social Campaign

Shortlist

Title:	Worth It Resume
Brand:	L'Oréal Paris
Product/Service:	Social Campaign
Client:	L'Oréal Paris
Entrant Company:	McCann Paris
Agency:	McCann Paris
Production Company:	Craft Paris
Sound Company:	Uptempo + Léo Copet @Iconoclast
Creative Director:	Cedric ASTRELLA
Release Date:	2024-04-09
Individual Credits:	Charlotte FRANCERIES President (MCN Paris)
Individual Credits:	Julien CALOT CCO (MCN Paris)
Individual Credits:	Cedric ASTRELLA ECD (MCN Paris)
Individual Credits:	Axel DIDON Creative Director (MCN Paris)
Individual Credits:	Joseph DUBRUQUE Creative Director (MCN Paris)
Individual Credits:	Anne-Sophie GUERIN Creative Director (MCN Paris)
Individual Credits:	Cong Feng Data Analyst (MCN Paris)
Individual Credits:	Ting FU Art Director (MCN Paris)
Individual Credits:	Anne-Sophie CARBO Global Business Leader (MCN Paris)
Individual Credits:	Eudes JOVER Business Director (MCN Paris)
Individual Credits:	Charline MURA Account Manager (MCN Paris)
Individual Credits:	Shadi RAZAVI Associate Planning Director (MCN Paris)
Individual Credits:	Pierre-Jean BERNARD Head of Digital (MCN Paris)
Individual Credits:	Martine FEREY YUSSOUROU Head of Post Production (Craft Paris)
Individual Credits:	Alexis GOLDENBERG Motion Designer (Craft Paris)
Individual Credits:	Javier CAMPOPIANO Global Chief Creative Officer (MCN WW)
Individual Credits:	Adrian BOTAN Global ECD and CCO Europe (MCN WW)
Individual Credits:	Carmen BISTRIAN Global Product Excellence Director (MCN WW)
Individual Credits:	Alice REINDLOVA Creative Excellence Manager EU & UK (MCN WW)
Individual Credits:	Haley McDILL Account Director (Weber US)
Additional Credits:	MCN Paris Raphael STEIN Creative Director Thomas HANS VOGT Associate Creative Director Thomas ZUKOWSKI Sr Copywriter Matthieu VIEILLE Business Leader Kristell Piriou Business Director Alexandra ZNATY Creative Excellence Manager Veronique LEBLANC Creative Excellence Coordinator Nicolas SKOURAS Head of Planning Babett Kurschner Strategic Planner Johana PALLAS Head of Influence Manon MONTAGNE Influence Project Manager Praveen DATCHINAMOURTTY Content Maker Cathy ARGAZ Head of Production Print Caroline DELVINCOURT Head of Art Buying Lisa Chauvineau Assistant Brand Content Creator Craft Paris Thibault BLACQUE-BELAIR Head of Production Marion ALESSANDRINI Motion Designer MCN WW Anaka KOBZEV Chief Communication Officer Meredith LUERSSEN Associate Director Communication Scott BERWITZ Global Director of Marketing Communications Ann-Christine DIAZ SBP Global Director of Creative Excellence Jessica BAYAT Chief Communication Officer Europe & UK Weber US Veena RAJ EVP Erin KERR Sr Vice President Reilly ROMANKO Associate Rachel HOLT Senior Manager Client L'Oréal Paris Delphine VIGUIER L'Oréal Paris Global Brand President Olivier MONTEIL Senior Vice President Global Image & Content Marion BRUNET Global Deputy Manager Communication & Image Alexandra MENDES France International Communication Director L’Oréal Paris Marie BRAMBILLA BAS International Corporate Communication Manager Christopher MOTTA Global Social Media & Advocacy Director Larissa MASCARENHAS Global Social Media Manager MCN NY Kimberley KRESS Executive Vice President, Talent Partnerships Tom WENTWORTH Vice President, Celebrity Partnerships Damien CHOY SMITH Senior Director of Celebrity Partnerships Others Marie ALBALADEJO @Capitaine Plouf (Sound Production) Nicolas GHYSELEN @Capitain Plouf (Sound Editor) Enjoysm (Launch Video, Music Composer) Léo COPET @Iconoclast : Music Curator Uptempo (Case Study, Music Composer)