WORK FOR GOOD CUT - DIGITAL
SINGLE (2024)
WORK FOR GOOD CUT - DIGITAL (SINGLE)
JPG
JPG
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MP4
2m:14s
IN HER NAME - LUX
Personal Care
Shortlist
| Title: | IN HER NAME |
|---|---|
| Brand: | LUX |
| Product/Service: | Personal Care |
| Client: | UNILEVER |
| Entrant Company: | VML Singapore |
| Agency: | VML |
| Production Company: | Lunar films |
| Editing Company: | Chameleon Singapore |
| Sound Company: | Canja |
| Creative Director: | Marco Versolato |
| Release Date: | 2024-04-08 |
| Duration: | 1m:ss |
| Individual Credits: | Hinoti Joshi |
| Individual Credits: | Kate Tong |
| Individual Credits: | Ozkan Kusay |
| Individual Credits: | Fanny Lemasson |
| Individual Credits: | Gerri Hamill |
| Individual Credits: | Lovinia Ee |
| Individual Credits: | Sheryn Au |
| Individual Credits: | Mateusz Mroszczak |
| Individual Credits: | Jeremy Lim |
| Individual Credits: | Matthew Ho |
| Individual Credits: | Yuxuan Heng |
| Individual Credits: | Kevin Nguyen |
| Individual Credits: | Paul Nagy |
| Individual Credits: | Shailesh Iyer |
| Individual Credits: | Jessica Hartley |
| Individual Credits: | Bas Korsten |
| Individual Credits: | Debbi Vandeven |
| Individual Credits: | Rafael Pitanguy |
| Individual Credits: | Vincen Yong |
| Individual Credits: | Team Chameleon Singapore |
| Notes for Judging: | LUX is a global beauty brand with its purpose is to empower women to rise above everyday sexism and express their beauty unapologetically. LUX has been fulfilling this mission in China for the last 100 years with a series of campaigns that help women smash sexist labels. One of those labels in China is given at birth. There is an unconscious bias towards men being strong and powerful and women being soft and submissive, therefore naming their children based on gender stereotypes. So men have names like Guó Wěi (Great Nation) and Zhì Háo (Grand Purpose) whilst women have names like Wēi(Tiny) and Yà Nán (Second to man – Inferior to men). Brief: Spotlight how women are stuck with sexist names that do not represent them. Objective: By drawing awareness on the issue, LUX empower women to embrace names that have positive connotations and have confidence in their identity. |
| Additional Credits: | Unilever: Severine Vauleon, Judy Fu, Letao Zhong, Chloe Yao, Nicolas Tran-Dinh, Xing Tong Sia, Kim Chua VML ChinaL: Sky Chen, Istuki Wang, Raymond Chin, Mark Brenndorfer Linguistics and Applied Linguistics Communication: Liu Yanchun Canja Audi: Eduardo Kara, Filipe Resende, Nessa Mafra, Ana Flor Bohrer, Flavia Medeiros, Mariana Aldrigu, Eugenio Fim, Filipe Lopes, Bruno Vieira Brixel |