COMMUNICATION CUT - PRODUCT & PACKAGING DESIGN (CAMPAIGN)

WcDonald’s - Product - McDonald's JPG
WcDonald’s - Product - McDonald's JPG
WcDonald’s - Product - McDonald's MP4 1m:59s
WcDonald’s - Product - McDonald's MP4 4m:00s

WcDonald’s - McDonald's
Product

Share:
WcDonald’s - McDonald's - Product

Shortlist

Title: WcDonald’s
Brand: McDonald's
Product/Service: Product
Client: McDonald's
Entrant Company: Wieden+Kennedy
Agency: Wieden+Kennedy
Production Company: Studio Pierrot, JOINT NY, BAKKKA
Sound Company: Maxilla, G-Angle Co., LTD
Creative Director: Eric Helin
Release Date: 2024-02-26
Individual Credits: CHIEF CREATIVE OFFICERS W+K NY: Marques Gartrell + Brandon Henderson
Individual Credits: GLOBAL CREATIVE DIRECTOR W+K NY: Eric Helin
Individual Credits: COPYWRITER W+K NY: Ben Capshaw
Individual Credits: ART DIRECTOR W+K NY: Jeff Rozman
Individual Credits: DESIGNERS W+K NY: Liam Hamill, Tyler Smith
Individual Credits: HEAD OF INTEGRATED PRODUCTION W+K NY: Nick Setounski
Individual Credits: EXECUTIVE PRODUCERS W+K NY: Andy Daulton, Kristen Johnson
Individual Credits: PRODUCER W+K NY: Marieme Sall, Hiromi Shibuya
Individual Credits: SR. ART PRODUCER W+K NY: Diana Pam
Individual Credits: ASSOCIATE PRODUCER W+K NY: Kaya Choi
Individual Credits: SR. ART PRODUCER W+K NY: Tania Pirozzi
Individual Credits: GLOBAL MANAGING DIRECTOR W+K NY: Brandon Pracht
Individual Credits: ACCOUNT DIRECTOR W+K NY: Lauren Wilson
Individual Credits: MANAGEMENT SUPERVISOR W+K NY: Liz Lindberg
Individual Credits: ACCOUNT SUPERVISOR W+K NY: Alexa Olsher
Individual Credits: ACCOUNT EXECUTIVE W+K NY: Eve Taylor
Individual Credits: GLOBAL DIRECTOR OF STRATEGY W+K NY: Tass Tsitsopoulos
Individual Credits: SR. BRAND STRATEGIST W+K NY: Briana Patrick
Individual Credits: BRAND STRATEGIST W+K NY: Pat Hardy
Individual Credits: COMMS STRATEGY DIRECTOR W+K NY: Caleb Smith
Additional Credits: COMMS STRATEGIST W+K NY: Alaina Toatley
JR. COMMS STRATEGIST W+K NY:Jessi Delfino
SOCIAL STRATEGY DIRECTOR W+K NY: Kaylah Burton
SR. SOCIAL STRATEGIST W+K NY: Liz Stefan
SOCIAL STRATEGIST W+K NY: Emily Hanson
PROJECT MANAGER W+K NY: Nicole Lee
DIRECTOR OF BUSINESS AFFAIRS W+K NY: Anna Beth Nagel
SR. BUSINESS AFFAIRS MANAGER W+K NY: Ramona Seunath
TRAFFIC W+K NY: Sonia Bisono, Sharon Whiteside, Ben Vaughn, Laura Guerra, Tina Wyatt

CREATIVE SERVICES DIRECTOR W+K NY:Chris Whalley
STUDIO MANAGER W+K NY: Jill Kearton
SR. STUDIO ARTIST W+K NY: Mike Nessi
STUDIO ARTIST W+K NY: Alison Reilly
PRODUCER W+K NY: Patrick Starke, Nikolai Jackowski

HEAD OF CONTENT BODEGA: Mike Vitiello
GENERAL MANAGER BODEGA: Chris Martin
COMMUNITY MANAGER BODEGA: Jade Smith

CLIENT (McDonald's):

CHIEF MARKETING AND DIGITAL EXPERIENCES OFFICER: Tariq Hassan
VP, MARKETING, BRANDED CONTENT & CULTURE: JJ Healan
DIRECTOR, BRANDED CONTENT & CULTURE:: Anna Engel
MANAGER, BRANDED CONTENT & CULTURE: Nathaniel Gaynor
SUPERVISOR, BRANDED CONTENT & CULTURE: Yaritza Vallejo
DIRECTOR, SOCIAL: Guillaume Huin
MANAGER, SOCIAL: Rosa Cubas
SUPERVISOR, SOCIAL: Chelsia Lai
MARKETING OPERATIONS MANAGER: Brielle Maher
SUPERVISOR, PRODUCTION OPERATIONS: Liz Riley-Green
DIRECTOR, VIS ID, DESIGN, PACKAGING DIGITAL ASSET MANAGEMENT: Paula Steenstra
VIS ID SPECIALIST: Rachel Gabrow
MANAGING ADVISOR, CONTENT CREATION: Gaytana Carrino

SOCIAL EDITORIAL COMPANY: (JOINT NY)
EDITOR: Lika Kumoi, Mana Tagami
POST PRODUCER: Maliyamungu Muhande
EXECUTIVE POST PRODUCER: Michelle Carman
SR. POST PRODUCER: Liz Regan
EDITORIAL ASSISTANT: Elaine Green, Thomas Gilson, Matthew Clark
VFX ARTIST: Mana Tagami
VFX SUPERVISOR: Dustin Bailey
SOUND MIXER: Christopher Keyes, Brett Fuchs