WORK FOR GOOD CUT - MOBILE
SINGLE (2024)
WORK FOR GOOD CUT - MOBILE (SINGLE)
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JPG
MOV
2m:13s
Second Life - SAFARI
Safari Vintage Clothes
Shortlist
| Title: | Second Life |
|---|---|
| Brand: | SAFARI |
| Product/Service: | Safari Vintage Clothes |
| Client: | Fourleaf.Co.,Ltd. |
| Entrant Company: | McCann Tokyo |
| Agency: | McCann Tokyo |
| Production Company: | CTM22 inc. |
| Release Date: | 2024-03-19 |
| Duration: | 02:14 |
| Individual Credits: | Worldwide Chief Creative Officer : Javier Campopiano |
| Individual Credits: | Chief Creative Officer : Valerie Madon |
| Individual Credits: | Creative Excellence Manager : Gaurav Mishra |
| Individual Credits: | Executive Creative Director : Kazz Ishihara |
| Individual Credits: | Art Director : Reika Kobayashi |
| Individual Credits: | Senior Copy Writer : Minako Hanzawa |
| Individual Credits: | Visual AI Art Creator : Melissa Boey |
| Individual Credits: | Senior Planner : Emi Kimura |
| Individual Credits: | Social Media Planner : Siqi Li |
| Individual Credits: | Account Exective : Atsuko Egawa |
| Individual Credits: | Agency Producer : Izumi Okukawa |
| Individual Credits: | Creative Manager : Reiko Iijima |
| Individual Credits: | Sub Copy writer : Kenji Enomoto |
| Individual Credits: | Sub writer : Yayoi Seki |
| Individual Credits: | Representative Director : Yoshihito Murayama |
| Individual Credits: | SAFARI 3rd Store Manager : Yusuke Tajima |
| Individual Credits: | SAFARI EC Division Genereal Mnager : Seiya Nagaoka |
| Individual Credits: | SAFARI 3rd Store Buyer : Ryomei Kobayashi |
| Individual Credits: | Production Management : Taiga Sasaki |
| Individual Credits: | Production Assistant : Tamaki Saito |
| Earth Prize: | 90813 |
| Notes for Judging: | Second Life is inspired by an emotionally daunting process the elderly goes through calledShukatsu (end-of-life declutt ering) where they throw away most of their belongings to get readyfor retirement such as moving into retirement homes or to avoid burdening their children whenthey pass on. This process is emotionally draining as their belongings are not just fashion pieces but priceless memories of the life they led. So SAFARI saw the opportunity to evolve the meaning of vintage shopping and decided to create Second Life as a unique platform that sells a collection of living stories. Each piececelebrates a first date, memorable moments with friends, and more and are retold on Instagram posts. Our younger audience gets to buy these unique pieces and are encouraged to share theirown new stories wearing them. Every piece bought feels more valuable especially when it's also a more sustainable way of life. |
| Additional Credits: | Photographer : Kazuma Hata Fashion Stylist : Takafumi Kani Retoucher : Tomoko Kusamura Still Life Photographer : Rui Ozawa Make Up Artist : Momoko Hagita Hair Stylist : Saiko Hayashi SNS photographer : Asaki Koshikawa 1st Assistant photographer : Ryuji Tamaki Head of Production : Alfredo Seow Video Editor : Elaine Villanueva Translator : Kaori Mochizuki |