WORK FOR GOOD CUT - TV/CINEMA (SINGLE)

Just Joking - SHP Advocacy - Sandy Hook Promise JPEG
Just Joking - SHP Advocacy - Sandy Hook Promise MP4 2m:00s

Just Joking - Sandy Hook Promise
SHP Advocacy

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Just Joking - Sandy Hook Promise - SHP Advocacy

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Title: Just Joking
Brand: Sandy Hook Promise
Product/Service: SHP Advocacy
Client: Sandy Hook Promise
Entrant Company: BBDO New York
Agency: BBDO New York
Production Company: SMUGGLER
Editing Company: Rock Paper Scissors & Trim Editing
Sound Company: Human
Creative Director: Lance Vining & Gary Du Toit
Release Date: 2023-09-27
Duration: 02:00
Individual Credits: Chief Creative Officer, Worldwide: David Lubars
Individual Credits: Global Client Creative Lead: Luiz Sanches
Individual Credits: Chief Creative Officer, New York: Matt MacDonald
Individual Credits: Designer: Jong Yeu Wu
Individual Credits: Director of Content Production/GEP: Alex Gianni
Individual Credits: Senior Producer: Mike Woodall
Individual Credits: Senior Music Producer: Julia Millison
Individual Credits: Senior Account Director: Joshua Steinman
Individual Credits: Senior Account Director: Lindsey Cash
Individual Credits: Account Director: Cameron Cullman
Individual Credits: Account Executive: Romney Morgan
Individual Credits: Planning Director: Ben Bass
Individual Credits: Planning Director: Enda Conway
Individual Credits: Planner: Natalie Burden
Individual Credits: Senior Business Affairs Manager: Adele Solomon
Notes for Judging: In America, gun violence is a public health crisis. Since 2022, guns have become the leading cause of death for children and adolescents, ahead of illnesses and car accidents. It doesn't need to be this way. 80% of school shooters actually tell someone about their plans, which means that 80% of school shootings are preventable. Unfortunately, these threats are rarely taken seriously; under the assumption that the person making them is "just joking." To highlight the absurdity of treating threats of violence as "jokes" we asked comedians to incorporate real threats made by school shooters into their stand-up comedy sets. At first the audiences thought these threats were the set-up for a joke-but it soon became clear they were anything but funny.