WORK FOR GOOD CUT - TV/CINEMA
SINGLE (2024)
WORK FOR GOOD CUT - TV/CINEMA (SINGLE)
JPEG
MP4
2m:00s
Just Joking - Sandy Hook Promise
SHP Advocacy
Bronze
| Title: | Just Joking |
|---|---|
| Brand: | Sandy Hook Promise |
| Product/Service: | SHP Advocacy |
| Client: | Sandy Hook Promise |
| Entrant Company: | BBDO New York |
| Agency: | BBDO New York |
| Production Company: | SMUGGLER |
| Editing Company: | Rock Paper Scissors & Trim Editing |
| Sound Company: | Human |
| Creative Director: | Lance Vining & Gary Du Toit |
| Entrant Company Country: | United States |
| Release Date: | 2023-09-27 |
| Duration: | 02:00 |
| Individual Credits: | Chief Creative Officer, Worldwide: David Lubars |
| Individual Credits: | Global Client Creative Lead: Luiz Sanches |
| Individual Credits: | Chief Creative Officer, New York: Matt MacDonald |
| Individual Credits: | Designer: Jong Yeu Wu |
| Individual Credits: | Director of Content Production/GEP: Alex Gianni |
| Individual Credits: | Senior Producer: Mike Woodall |
| Individual Credits: | Senior Music Producer: Julia Millison |
| Individual Credits: | Senior Account Director: Joshua Steinman |
| Individual Credits: | Senior Account Director: Lindsey Cash |
| Individual Credits: | Account Director: Cameron Cullman |
| Individual Credits: | Account Executive: Romney Morgan |
| Individual Credits: | Planning Director: Ben Bass |
| Individual Credits: | Planning Director: Enda Conway |
| Individual Credits: | Planner: Natalie Burden |
| Individual Credits: | Senior Business Affairs Manager: Adele Solomon |
| Notes for Judging: | In America, gun violence is a public health crisis. Since 2022, guns have become the leading cause of death for children and adolescents, ahead of illnesses and car accidents. It doesn't need to be this way. 80% of school shooters actually tell someone about their plans, which means that 80% of school shootings are preventable. Unfortunately, these threats are rarely taken seriously; under the assumption that the person making them is "just joking." To highlight the absurdity of treating threats of violence as "jokes" we asked comedians to incorporate real threats made by school shooters into their stand-up comedy sets. At first the audiences thought these threats were the set-up for a joke-but it soon became clear they were anything but funny. |