Winners
Gerety Awards 2024
WORK FOR GOOD CUT 2024
Grand Prix
ALTERNATIVE
SINGLERunner 321
adidas
adidas
FCB Canada
Canada
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Gold
Waiting to Live
NHS Blood & Transplant
government healthcare
VML UK
United Kingdom
WORK FOR GOOD CUT 2024
Gold
The 100th edition
Frankfurter Allgemeine Zeitung
Frankfurter Allgemeine Zeitung
Scholz & Friends
Germany
WORK FOR GOOD CUT 2024
Gold
ONLINE VIDEO
SINGLEWithout Consent - A Message from Ella
Deutsche Telekom
telekom.com/ShareWithCare
adam&eveBerlin, DDB Group Germany
Germany
WORK FOR GOOD CUT 2024
Silver
Trafficking Incorporated
Talita
Non Profit
Åkestam Holst NoA
Sweden
WORK FOR GOOD CUT 2024
Silver
TV/CINEMA
SINGLEIt's handy to have a dick
Equal Pay Day
Equal pay
mortierbrigade
Belgium
WORK FOR GOOD CUT 2024
Silver
The Hidden Story
Association l'Enfant Bleu
Book
Havas Play
France
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Silver
ALTERNATIVE
SINGLEADLaM: An Alphabet to Preserve a Culture
Microsoft
Typeface (Fulani Alphabet)
McCann NY
United States
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Silver
ALTERNATIVE
SINGLEThe Stage Zero Collection
Love & Nudes
Love & Nudes
McCann Canada
Canada
WORK FOR GOOD CUT 2024
Silver
ONLINE VIDEO
SINGLEAnti-Choice Ads
Wisp x Abortion Freedom Fund
Women's Health
72andSunny
United States
WORK FOR GOOD CUT 2024
Silver
ONLINE VIDEO
SINGLEEDEKA "Merry Easter"
EDEKA Stiftung & Co. KG
Retail
Jung von Matt AG
Germany
WORK FOR GOOD CUT 2024
Silver
ONLINE VIDEO
CAMPAIGNThe End Credits
WIF (Women in Film)
WIF (Women in Film)
FRED & FARID LOS ANGELES
United States
WORK FOR GOOD CUT 2024
Silver
DIGITAL
SINGLEAbsurd Promises
ASDRA
non-profit organization
VML Argentina
Argentina
WORK FOR GOOD CUT 2024
Silver
DIGITAL
SINGLERights against the Right - The first trademark that stops trading Nazi merch.
Laut gegen Nazis
The first trademark that stops trading Nazi merch
Jung von Matt AG
Germany
WORK FOR GOOD CUT 2024
Silver
PRODUCT & PACKAGING DESIGN
SINGLEKitKat Ramadan Iftar Bar
Nestle KitKat
KitKat
Rethink
Canada
WORK FOR GOOD CUT 2024
Silver
MOBILE
SINGLEWWF Save What You See
WWF
WWF Save the Rainforest
SAINT ELMO'S GERMANY
Germany
WORK FOR GOOD CUT 2024
Silver
STRATEGY
SINGLEAnti-Choice Ads
Wisp x Abortion Freedom Fund
Women's Health
72andSunny
United States
WORK FOR GOOD CUT 2024
Silver
STRATEGY
SINGLECode My Crown
Dove
Dove
Edelman
United Kingdom
WORK FOR GOOD CUT 2024
Silver
STRATEGY
SINGLERights against the Right - The first trademark that stops trading Nazi merch.
Laut gegen Nazis
The first trademark that stops trading Nazi merch
Jung von Matt AG
Germany
WORK FOR GOOD CUT 2024
Silver
PR
SINGLEAIZOME WASTECARE™ Industrial waste — certified as skincare.
AIZOME
Textiles
SERVICEPLAN GERMANY
Germany
WORK FOR GOOD CUT 2024
Silver
PR
SINGLERights against the Right - The first trademark that stops trading Nazi merch.
Laut gegen Nazis
The first trademark that stops trading Nazi merch
Jung von Matt AG
Germany
WORK FOR GOOD CUT 2024
Silver
PR
SINGLEThe Social Swap
Heineken®
Heineken®
Edelman and Le Pub
United Kingdom
WORK FOR GOOD CUT 2024
Silver
PR
SINGLETranslators
U.S. Bank
Asistente Inteligente
Weber Shandwick
United States
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Bronze
Driving While Black
Courageous Conversation Global Foundation
Courageous Conversation Global Foundation
Goodby, Silverstein & Partners and Critical Mass
United States
WORK FOR GOOD CUT 2024
Bronze
WOMEN AGAINST POPULISTS
PRO-TURNOUT CAMPAIGN
PRO-TURNOUT CAMPAIGN
VML Poland
Poland
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Bronze
TV/CINEMA
SINGLEJust Joking
Sandy Hook Promise
SHP Advocacy
BBDO New York
United States
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Bronze
Capa vs. War
Robert Capa Contemporary Photography Center
Robert Capa Contemporary Photography Center
INNOCEAN Berlin
Germany
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Bronze
ALTERNATIVE
SINGLEA Piece of Me
KPN
Telecom
Dentsu Creative Amsterdam
Netherlands
WORK FOR GOOD CUT 2024
Bronze
ALTERNATIVE
SINGLEResistruments – Instruments from Weapons
ArtHelps
Creative Hub Ukraine
Jung von Matt AG
Germany
WORK FOR GOOD CUT 2024
Bronze
ALTERNATIVE
SINGLERights against the Right - The first trademark that stops trading Nazi merch.
Laut gegen Nazis
The first trademark that stops trading Nazi merch
Jung von Matt AG
Germany
WORK FOR GOOD CUT 2024
Bronze
ALTERNATIVE
SINGLESelfless Shelves
Arla Puck
Puck Dairy Products
FP7 McCann Dubai
United Arab Emirates
WORK FOR GOOD CUT 2024
Bronze
ALTERNATIVE
SINGLEWorld Unseen
Canon
Canon
VML UK
United Kingdom
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Bronze
ONLINE VIDEO
SINGLEOblivia Coalmine
Make My Money Matter
NGO
Lucky Generals
United Kingdom
WORK FOR GOOD CUT 2024
Bronze
PR
SINGLEResistruments – Instruments from Weapons
ArtHelps
Creative Hub Ukraine
Jung von Matt AG
Germany
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Bronze
PR
SINGLERight to Care
Quezon City Gender and Development Council
Card for Medical Instructions with Special Power of Attorney
Mullenlowe TREYNA
Philippines
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Shortlist
Chief Trash Officer
United Airlines
United Airlines
72andSunny
United States
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Shortlist
HomeTeams #ShareTheLoad
Ariel India
Detergent
BBDO India Pvt. Ltd
India
WORK FOR GOOD CUT 2024
Shortlist
I'm Asking for It
Change the Law to the Affirmative Consent Model
Forsman & Bodenfors London
United Kingdom
WORK FOR GOOD CUT 2024
Shortlist
The Smear Campaign
Central Office of Public Interest (COPI)
Water Pollution
AMVBBDO
United Kingdom
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Shortlist
TV/CINEMA
SINGLE40 years
AIDES
Fighting AIDS
Strike
France
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Shortlist
TV/CINEMA
SINGLEImagine
Child Poverty Action Group
Child Poverty Action Group
Creature London
United Kingdom
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Shortlist
Tear Couture LookBook
Acid survivors Trust International (ASTI)
Charity
McCann Health London, an IPG Health Company
United Kingdom
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Shortlist
The Cropped Car
Automotive
Automotive
DDB Group Italy
Italy
WORK FOR GOOD CUT 2024
Shortlist
The Sleep for the Innocents
ACRA
ACRA
DIFFERENT SPA
Italy
WORK FOR GOOD CUT 2024
Shortlist
WWF Life Bulb
Earth Hour
Earth Hour
Leo Burnett Group Manila
Philippines
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Shortlist
ALTERNATIVE
SINGLE16th Century Life Expectancy
UK Black Pride
UK Black Pride
McCann London
United Kingdom
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Shortlist
ALTERNATIVE
SINGLEClimate Realism
WWF Germany
WWF
Leo Burnett Germany
Germany
WORK FOR GOOD CUT 2024
Shortlist
ALTERNATIVE
SINGLEExtinction days
WWF
Charity
&Co. / NoA
Denmark
WORK FOR GOOD CUT 2024
Shortlist
ALTERNATIVE
SINGLEMILES IN ACTION
FLYING BLUE AFKLM
FLYING BLUE
DENTSU CREATIVE PARIS
France
WORK FOR GOOD CUT 2024
Shortlist
ALTERNATIVE
SINGLEMis[s]diagnosed
Organon
Raising Awareness of Less Known Symptoms of Female Heart Attacks
MullenLowe MENA & McCann Health Middle East
United Arab Emirates
WORK FOR GOOD CUT 2024
Shortlist
ALTERNATIVE
SINGLEPride Tape For All
Scotiabank
Scotiabank
Rethink
Canada
WORK FOR GOOD CUT 2024
Shortlist
ALTERNATIVE
SINGLESafe Stories
Brady x Ad Council
End Family Fire
Dentsu Creative Chicago
United States
WORK FOR GOOD CUT 2024
Shortlist
ALTERNATIVE
SINGLESilver Pride
MisterB&B
MisterB&B
BETC
France
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Shortlist
ALTERNATIVE
SINGLESounds Of The Underground
MerseyRail
Transport
Ketchum UK
United Kingdom
WORK FOR GOOD CUT 2024
Shortlist
ALTERNATIVE
SINGLESurfing Through the Odds
Surfing Through the Odds - Soma Surf Collection
Surfing Through the Odds - Soma Surf Collection
Coming Soon
Portugal
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Shortlist
ALTERNATIVE
SINGLEThe Hockey Jersey
Scotiabank
Scotiabank
Rethink
Canada
WORK FOR GOOD CUT 2024
Shortlist
ALTERNATIVE
SINGLEThe Homeless Recruiters
Salvation Army
Not for profit, Charity
VML Paris
France
WORK FOR GOOD CUT 2024
Shortlist
ALTERNATIVE
SINGLEThis is Nude.
Pantone
Pantone SkinTone™ Guide
hasan & partners
Finland
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
SINGLE"I hope this email finds you well"
Beiersdorf
Critical illness global policy
Publicis One Touch
Germany
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
SINGLEAmerica Erased
Courageous Conversation Global Foundation
-
Wieden+Kennedy New York
United Kingdom
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
SINGLEBe one of many
Mercedes-Benz
Mercedes-Benz
team x / antoni
Germany
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
SINGLEChhoti Soch?
Urban Company
Consumer Services
Talented Webco Private Limited.
India
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
SINGLEHelp Us Remain
Egale
Public Service
Cossette
Canada
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
SINGLEHope Away from Home
UNHCR
The United Nations High Commissioner for Refugees
&Co. / NoA
Denmark
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
SINGLEHow Far We've Come
Hyundai Motor Company
Hyundai
Jung von Matt AG
Germany
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
SINGLEOLAY AI-SHU
OLAY
SKINCARE
PG ONE
Singapore
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
SINGLEPrepare For Misuse
Ad Council and Brady
PSA: Gun Safety
McKinney
United States
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
SINGLEUnder The Avatar
Maybelline New York
Cosmetics
HERO / McCann Melbourne
Australia
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
SINGLEUp In Smoke
WWF
WWF
NOMINT
United Kingdom
WORK FOR GOOD CUT 2024
Shortlist
ONLINE VIDEO
CAMPAIGNLufthansa Pride Campaign 2023: "The World Says Yes to You"
Lufthansa
Lufthansa
Accenture Song Germany
Germany
WORK FOR GOOD CUT 2024
Shortlist
DIGITAL
SINGLEH.A.N.S. - The Hateful Audio Notification Service
Laut gegen Nazis
Chatbot
Philipp und Keuntje
Germany
WORK FOR GOOD CUT 2024
Shortlist
DIGITAL
SINGLEIN HER NAME
LUX
Personal Care
VML
Singapore
WORK FOR GOOD CUT 2024
Shortlist
DIGITAL
SINGLEmyclimate Carbon Tracker
myclimate
myclimate
Jung von Matt AG
Germany
WORK FOR GOOD CUT 2024
Shortlist
DIGITAL
SINGLEProject Humanity
NTT Human Informatics Laboratories
NTT Human Informatics Laboratories
DENTSU INC.
Japan
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Shortlist
DIGITAL
SINGLEShoah Memorial Frankfurt
Jüdisches Museum Frankfurt
Webpage
FORK Unstable Media
Germany
WORK FOR GOOD CUT 2024
Shortlist
DIGITAL
SINGLEThe Question Wall
ELNET
Webpage
Philipp und Keuntje
Germany
WORK FOR GOOD CUT 2024
Shortlist
DIGITAL
SINGLETHE RISE
growney
sustainable ETFs
Philipp und Keuntje
Germany
WORK FOR GOOD CUT 2024
Shortlist
DIGITAL
CAMPAIGNFaces of the future
Unilever
Deodorant
VML Argentina
Argentina
WORK FOR GOOD CUT 2024
Shortlist
DIGITAL
CAMPAIGNmAIcolpevoli
Sephora
Sephora
Mediamonks Milan S.r.l.
Italy
WORK FOR GOOD CUT 2024
Shortlist
RADIO
CAMPAIGNSing the News
Argentine Heart Foundation (Fundación Cardiológica Argentina)
Heart Health Awareness
BeautifulBeast
United States
WORK FOR GOOD CUT 2024
Shortlist
PRODUCT & PACKAGING DESIGN
SINGLEFor Them
MANE and Esthétique du Combat
Beauty (Perfume)
VML Paris
France
WORK FOR GOOD CUT 2024
Shortlist
MOBILE
SINGLELa mamma non si tocca
Control
Sex Toys
Together
Italy
WORK FOR GOOD CUT 2024
Shortlist
MOBILE
SINGLESecond Life
SAFARI
Safari Vintage Clothes
McCann Tokyo
Japan
WORK FOR GOOD CUT 2024
Shortlist
MOBILE
SINGLEThe Panic Prevention App
InTempo
InTempo – The Panic Prevention App
Scholz & Friends
Germany
WORK FOR GOOD CUT 2024
Shortlist
MOBILE
CAMPAIGNCreators of Inclusion
Toyota Deutschland
Sponsorship Special Olympics World Games
T&Pm Germany
Germany
WORK FOR GOOD CUT 2024
Shortlist
EMERGING COMMERCE
CAMPAIGNSAVED MEMORIES
Transklar e.V., Trans-Ident e.V., Rosa Strippe e.V.
Social Consulting
SERVICEPLAN GERMANY
Germany
WORK FOR GOOD CUT 2024
Shortlist
PR
SINGLEChief Trash Officer
United Airlines
United Airlines
72andSunny
United States
WORK FOR GOOD CUT 2024
Shortlist
PR
SINGLEIN HER NAME
LUX
Personal Care
VML
Singapore
WORK FOR GOOD CUT 2024
Shortlist
PR
SINGLEThe Wild Algorithm (Reset)
Ampara
Ampara
Edelman
United Kingdom
WORK FOR GOOD CUT 2024
Shortlist
PR
SINGLEUnbanning Sex Education
Durex
Sex Education
VML
India
WORK FOR GOOD CUT 2024
Shortlist
PR
CAMPAIGNMemorial Routes
STOPACCIDENTES
Consumer Services
HeimatTBWA\ Germany
Germany
WORK FOR GOOD CUT 2024
Shortlist
PR
CAMPAIGNWE THE PARENTS
We the parents
Non profit
Molecular
Poland