WORK FOR GOOD CUT - PR

The Unwearable Ring - Prague Pride, Jsme Fér
Equal rights for same-sex couples

Shortlist

Title:	The Unwearable Ring
Brand:	Prague Pride, Jsme Fér
Product/Service:	Equal rights for same-sex couples
Client:	Prague Pride, Jsme Fér
Agency:	Leo Burnett Prague & MSL Czech Republic
Production Company:	Publicis Groupe Czech Republic
Creative Director:	Nikola Foktova
Individual Credits:	Kosta Schneider, Chief Creative Director, Publicis Groupe Ukraine and Czech Republic
Individual Credits:	Jorg Carlo Nicolò Riommi, Chief Creative Owcer Central and Eastern Europe, Publicis Groupe
Individual Credits:	Nikola Foktova, Creative Director, Leo Burnett Prague
Individual Credits:	Jaroslav Malina, Chief Communication Officer, Publicis Groupe Czech Republic
Individual Credits:	Martin Kraus, Art Director, Leo Burnett Prague
Individual Credits:	Tomas Svoboda, Copywriter, Leo Burnett Prague
Individual Credits:	Jiri Riess, Art Director, Leo Burnett Prague
Individual Credits:	Zdenek Basus, Motion Graphic Designer, Leo Burnett Prague
Individual Credits:	Ondrej Stefak, 3D Graphic Designer, Leo Burnett Prague
Individual Credits:	Ondrej Sveda, Communication Lead, MSL Czech Republic
Individual Credits:	Adela Vasickova, Head of Inluencer Marketing, Publicis Groupe Czech Republic
Individual Credits:	Kristyna Svobodova, Inluencer Marketing Specialist, Publicis Groupe Czech Republic
Individual Credits:	Tomas Hergeth, Account Manager, Leo Burnett Prague
Individual Credits:	Nastia Ladina, Business Director, Leo Burnett Prague
Ad Net Zero Statement:	Since the majority of the campaign took place online, the carbon emissions associated with traditional physical production processes were minimized. However, we prioritized sustainability throughout the development and execution of the campaign. Efforts were made to minimize the environmental impact by utilizing digital platforms for communication and outreach, thereby reducing the need for physical materials and transportation. Additionally, in the production of The Unwearable Ring, we collaborated with a professional jewelry studio that adheres to environmentally friendly practices and ethical sourcing of materials. Furthermore, the decision to create a limited number of rings, handcrafted from 14k gold and sapphire glass, ensured that resources were used responsibly. Additionally, the boxes used for delivery were handcrafted with sustainability in mind, featuring recyclable materials. Overall, while carbon emissions were not directly measured, sustainability was considered throughout the campaign's planning and execution, with a focus on reducing environmental impact wherever possible.