WORK FOR GOOD CUT - PRINT (OUTDOOR)

Unsilence the Violence - TERRE DES FEMMES
campaign against sexual violence

Shortlist

Title:	Unsilence the Violence
Brand:	TERRE DES FEMMES
Product/Service:	campaign against sexual violence
Client:	TERRE DES FEMMES
Agency:	Scholz & Friends / 2030 Kommunikation
Production Company:	Scholz & Friends Broadcast, Tony Petersen Film, Stereo Films
Sound Company:	German Wahnsinn, X&
Title:	Berlin
Title:	Bremen
Title:	Munich
Title:	Case Film
Release Date:	2024-04-08
Individual Credits:	Chief Creative Officer: Matthias Spaetgens
Individual Credits:	Managing Director Creation: Marielle Wilsdorf
Individual Credits:	Executive Creative Direction/Idea/Text: Thomas Mathew
Individual Credits:	Idea/Concept/Text: Nina Hansen
Individual Credits:	Idea: Lea Thurner
Individual Credits:	Idea/Concept/Art Direction: Sertan Oyman
Individual Credits:	Art Directors: Johanna Köhler, Martin Keipert, Matteo Pozzi, Wanslez Quaresma, Paolo Bartalucci
Individual Credits:	Account Directors: Isa Theim, Verena Lindau
Individual Credits:	Public Relations: Stefan Wegner, Sabine Zilski, Luise Lück, Martin Bieber, Anne-Katrin Lukas, Sonja Petersmeier
Individual Credits:	Media Management: Philipp Neumann / Social Media: Fiona Edye / Strategy: Liane Siebenhaar
Individual Credits:	Animation: Michael Yousaf, Kay Tiedemann
Individual Credits:	Installation: Nikola Sina Schütze, Leonie Simon, Marwan El Sayed, Corinna Schlapps
Individual Credits:	Installation: Nikola Sina Schütze, Leonie Simon, Marwan El Sayed, Corinna Schlapps Art Buying: Lisa de Wall / Print Producer: Franziska Junker / Agency Producer: Marc Lerche, Pia Busse, Fabienne Prochnow / Executive Producer: Boerge Heesemann, Hannes Heidenreich / Producer: Ramona Hoegele, Marcus Merten, Dean-Martin Niemöller
Individual Credits:	Website: Tina Michalski, Verena Haring, Justin-Tom Schulz
Individual Credits:	Camera/Editing: Maurice Radon, Konrad Berthold / Camera: Luisa-Marie Roth / Editing/Motion Design: Christian Koll / Director Music: Niko Floss / Head of Creative Production: Moritz Bommert
Individual Credits:	Federal Managing Director for Women's Rights: Christa Stolle / Head of Division „Policy and Projects”: Sina Tonk / Head of Communications: Nastassja Wachsmuth
Notes for Judging:	Sexual harassment against women is unfortunately widespread worldwide. You can even see it in public: On female bronze statues. We used three statues - "Julia" in Munich, "Mrs. Rhine" in Berlin and "The Youth" in Bremen - for the campaign and symbolized the social problem as publicly as possible. The figures became the main component of the outdoor-installations. The powerful message "Sexual harassment leaves its mark" was placed right next to or above the shiny golden breasts of the statues, while a QR code allowed the respective figure to speak directly through the smartphone of passers-by and make an individual appeal. The subline explained how widespread sexual harassment is. We’ve held up a mirror to the perpetrators and those who trivialize touching and objectify female bodies. Boldly and publicly. Right where people like to touch breasts every day. At the same time, we showed affected women how to get help.
Additional Credits:	Media: Hygh