WORK FOR GOOD CUT - PR

Unsilence the Violence - TERRE DES FEMMES
campaign against sexual violence

Shortlist

Title:	Unsilence the Violence
Brand:	TERRE DES FEMMES
Product/Service:	campaign against sexual violence
Client:	TERRE DES FEMMES
Agency:	Scholz & Friends / 2030 Kommunikation
Production Company:	Scholz & Friends Broadcast, Tony Petersen Film, Stereo Films
Sound Company:	German Wahnsinn, X&
Release Date:	2024-04-08
Individual Credits:	Chief Creative Officer: Matthias Spaetgens
Individual Credits:	Managing Director Creation: Marielle Wilsdorf
Individual Credits:	Executive Creative Direction/Idea/Text: Thomas Mathew
Individual Credits:	Idea/Concept/Text: Nina Hansen
Individual Credits:	Idea: Lea Thurner
Individual Credits:	Idea/Concept/Art Direction: Sertan Oyman
Individual Credits:	Art Directors: Johanna Köhler, Martin Keipert, Matteo Pozzi, Wanslez Quaresma, Paolo Bartalucci
Individual Credits:	Account Directors: Isa Theim, Verena Lindau
Individual Credits:	Public Relations: Stefan Wegner, Sabine Zilski, Luise Lück, Martin Bieber, Anne-Katrin Lukas, Sonja Petersmeier
Individual Credits:	Media Management: Philipp Neumann / Social Media: Fiona Edye / Strategy: Liane Siebenhaar
Individual Credits:	Animation: Michael Yousaf, Kay Tiedemann
Individual Credits:	Installation: Nikola Sina Schütze, Leonie Simon, Marwan El Sayed, Corinna Schlapps
Individual Credits:	Art Buying: Lisa de Wall / Print Producer: Franziska Junker / Agency Producer: Marc Lerche, Pia Busse, Fabienne Prochnow / Executive Producer: Boerge Heesemann, Hannes Heidenreich / Producer: Ramona Hoegele, Marcus Merten, Dean-Martin Niemöller
Individual Credits:	Website: Tina Michalski, Verena Haring, Justin-Tom Schulz
Individual Credits:	Camera/Editing: Maurice Radon, Konrad Berthold / Camera: Luisa-Marie Roth / Editing/Motion Design: Christian Koll / Director Music: Niko Floss / Head of Creative Production: Moritz Bommert
Individual Credits:	Federal Managing Director for Women's Rights: Christa Stolle / Head of Division „Policy and Projects”: Sina Tonk / Head of Communications: Nastassja Wachsmuth
Notes for Judging:	Sexual harassment against women is often trivialized by society. Together with TERRE DES FEMMES we’ve made a bold statement against it. By setting up installations at several public locations in Germany, we turned female statues, with their breasts visibly grazed, into advocates for those affected. The statues were given a voice, which they used to speak up for affected women right through the phones of the visitors and addressed their appeal. To reach even more people, DOOH and an awareness film helped to spread the message. The PR resonance was astounding and national and international media helped spreading the message organically. With a budget of €0, UNSILENCE THE VIOLENCE had earned media impressions of 198 million within 48 hours, which corresponds to a media equivalent of €6.6 million+. 455 media reports in 18 countries on 5 continents picked up on it. DOOH generated a sponsored reach of 26 million impressions. The content was viewed on average 17 times more frequently than usual. The interaction rate was increased by +23%. Above all, we were able to help those affected to no longer remain silent, but follow the example of the statues and break the silence.
Additional Credits:	Media: Hygh