WORK FOR GOOD CUT - ONLINE VIDEO

Fer - Save the Children México
Save the Children

Shortlist

Title:	Fer
Brand:	Save the Children México
Product/Service:	Save the Children
Client:	Save the Children
Agency:	(anónimo)
Production Company:	Catatonia
Editing Company:	Fantastic post
Sound Company:	Audios Estudio Shalala
Creative Director:	Rodrigo Casas "Coco", Fernando Parra
Release Date:	2024-10-03
Duration:	06:18
Individual Credits:	President – Raúl Cardós
Individual Credits:	Partner & Chief Creative Officer – Juan José Posada
Individual Credits:	Director de Integración - Sergio Villalobos
Individual Credits:	Directores Asociados Creativos – Piero Roncall / Dilton Valdivia
Individual Credits:	Dirección de Arte – Edgar Garín
Individual Credits:	Copy – Brenda de la Cruz
Individual Credits:	Planner - Silja Santos
Individual Credits:	Directora de Cuentas – Julieta de la Fuente
Individual Credits:	Directora de Producción – Aida Garatea
Individual Credits:	Productora - Claudia Paz
Individual Credits:	Editor – Bruno Andreé Martínez
Individual Credits:	Directora – Laura Baumeister
Individual Credits:	Director de Fotografía (D.O.P) – José Grimaldo
Individual Credits:	Productora Ejecutiva – Verónica Valadez / Encarna Moreno / Alfonso Sánchez / Carolina Sinagawa
Individual Credits:	​​Asistente de Dirección: Tere Martínez
Individual Credits:	​​Asistente de Arte: Fernanda Carballo
Individual Credits:	Directora de Comunicación – Ivonne Piedras
Individual Credits:	Oficial de Comunicación Audiovisual – Miguel Vera
Individual Credits:	Subdirectora de Marketing y Campañas – Nivia González
Individual Credits:	Directora de MKT y Fundraising - Begoña Laviña
Ad Net Zero Statement:	This campaign aligned directly with Save the Children’s sustainability strategy by promoting systemic social change and using minimal environmental resources. The project prioritized a low-footprint production, relying on a small local crew, natural lighting, and real locations to reduce energy consumption and emissions. No sets were built or dismantled, avoiding unnecessary waste. Additionally, digital media distribution was favored over print or outdoor, further minimizing environmental impact. Most importantly, the campaign addressed social sustainability by empowering vulnerable communities and advocating for the protection of girls’ rights—core to the organization’s long-term mission of creating a safer, more equitable world for children.