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Omnilivery - Innovation : Scooter adapted to wheelchair - Omni JPG
Omnilivery - Innovation : Scooter adapted to wheelchair - Omni JPG
Omnilivery - Innovation : Scooter adapted to wheelchair - Omni MP4 2m:10s

Omnilivery - Omni
Innovation : Scooter adapted to wheelchair

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Omnilivery - Omni - Innovation : Scooter adapted to wheelchair

Shortlist

Title: Omnilivery
Brand: Omni
Product/Service: Innovation : Scooter adapted to wheelchair
Client: Omni
Agency: Saatchi & Saatchi France
Production Company: Prodigious
Editing Company: Méchant
Creative Director: Pierre Viallaneix
Release Date: 2024-06-06
Duration: 02:10
Individual Credits: Laetitia Chrétien
Individual Credits: Jean-François Le Marec
Individual Credits: John F. Vallée
Individual Credits: Xavier Gérard
Individual Credits: Florence Bridier
Individual Credits: Olivier Després
Individual Credits: Cécile Arsac
Individual Credits: Romane Lecuyer
Individual Credits: Marin Troude
Individual Credits: Mathieu Descamps
Individual Credits: Olivier Baillloux
Individual Credits: Thomas Clément
Individual Credits: Marc-Antoine Riou
Individual Credits: Daniel Perez
Earth Prize: 98948
Notes for Judging: Paris is one of the least accessible cities for wheelchair users. To address this problem, OMNI has created a solution that transforms any manual wheelchair into an electric one, thanks to a scooter. Then, for the ultimate product demonstration, the agency launched Omnilivery: the first wheelchair meal delivery service. On Uber Eats, person with a mobility disability, equipped with OMNI, performed the most mobile job in the world. At 25 km/h, they tackled every obstacle. The result: 100% of deliveries on time, 100% 5-star reviews. The campaign went viral on social networks, and was reported in the media. +300% sales and proof delivered: if they can do that, they can do anything in their daily lives.