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Omnilivery - Omni
Innovation : Scooter adapted to wheelchair

Silver

Title:	Omnilivery
Brand:	Omni
Product/Service:	Innovation : Scooter adapted to wheelchair
Client:	Omni
Agency:	Saatchi & Saatchi France
Production Company:	Prodigious
Editing Company:	Méchant
Creative Director:	Pierre Viallaneix
Release Date:	2024-06-06
Duration:	02:10
Individual Credits:	Laetitia Chrétien
Individual Credits:	Jean-François Le Marec
Individual Credits:	John F. Vallée
Individual Credits:	Xavier Gérard
Individual Credits:	Florence Bridier
Individual Credits:	Olivier Després
Individual Credits:	Cécile Arsac
Individual Credits:	Romane Lecuyer
Individual Credits:	Marin Troude
Individual Credits:	Mathieu Descamps
Individual Credits:	Olivier Baillloux
Individual Credits:	Thomas Clément
Individual Credits:	Marc-Antoine Riou
Individual Credits:	Daniel Perez
Earth Prize:	98948
Notes for Judging:	Paris is one of the least accessible cities for wheelchair users. To address this problem, OMNI has created a solution that transforms any manual wheelchair into an electric one, thanks to a scooter. Then, for the ultimate product demonstration, the agency launched Omnilivery: the first wheelchair meal delivery service. On Uber Eats, person with a mobility disability, equipped with OMNI, performed the most mobile job in the world. At 25 km/h, they tackled every obstacle. The result: 100% of deliveries on time, 100% 5-star reviews. The campaign went viral on social networks, and was reported in the media. +300% sales and proof delivered: if they can do that, they can do anything in their daily lives.