WORK FOR GOOD CUT - TV/CINEMA
CAMPAIGN (2025)
WORK FOR GOOD CUT - TV/CINEMA (CAMPAIGN)





The First Speech - Reporters Without Borders
Reporters Without Borders

Shortlist
Title: | The First Speech |
---|---|
Brand: | Reporters Without Borders |
Product/Service: | Reporters Without Borders |
Client: | Reporters Without Borders Germany |
Agency: | INNOCEAN Berlin |
Production Company: | Stink Berlin |
Editing Company: | Stink Berlin |
Sound Company: | Studio Funk Berlin / Satelite Audio Sao Paulo |
Creative Director: | Gabriel Mattar (CCO) & Ricardo Wollf (ECD) |
Title: | The First Speech: Russia |
Title: | The First Speech: Venezuela |
Title: | The First Speech: Turkey |
Release Date: | 2025-04-10 |
Duration: | 01:30 |
Individual Credits: | Leon Celay (Art Director) / Juan Andrés Kebork (Copywriter) |
Individual Credits: | Maso Heck (Head of Art) / Will Cega (Associate Design Director) |
Individual Credits: | Motion Design: Carlos Suárez & Alexander Aleksidze |
Individual Credits: | Fabian Barz (Head of Production) / Paulina Gonzalez (Head of Capacity Management) |
Individual Credits: | Strategy: Anna Nowak-Otto / Odile Breffa / Ilaria Traverso |
Individual Credits: | Speeches Copies: Vladimir Vladimirovich Putin / Nicolás Maduros Moros / Recep Tayyip Erdoğan |
Individual Credits: | Director: Giordano Maestrelli |
Individual Credits: | Director of Photography: Konrad Losch |
Individual Credits: | Managing Director: Justin Stiebel |
Individual Credits: | Executive Producer: Moritz Merkel |
Individual Credits: | Head of Stink Rising: Florian Hülbig |
Individual Credits: | Producer: Melody Micmacher |
Individual Credits: | Editor: Simon Klinkertz |
Individual Credits: | Colour Grading: Joseph Bicknell |
Individual Credits: | Metro Production Georgia: Sopo Bazghadze / Ketevan Kalandadze |
Individual Credits: | Stink São Paulo + Yatta Films Porto Alegre: Martino Piccinini / Isadora Bertolucci |
Individual Credits: | Studio Funk Berlin (Sound Engineering / Audio & Music): Uta Wittchen / Marius Wiechmann |
Individual Credits: | Satelite Audio (Music and Sound Design ): Hurso Ambrifi / Fernanda Costa |
Individual Credits: | Media: Maja Lah (INNOCEAN Worldwide Europe) / Havas Germany / Havas Italy |
Individual Credits: | Reporters Without Borders Germany: Sylvie Ahrens-Urbanek / Prisca Martaguet |
Earth Prize: | 98948 |
Notes for Judging: | The campaign includes three films that take viewers back to the time and space where modern autocrats delivered their inaugural speeches as presidents. Each film paints an accurate and vivid portrait of the nation and its citizens as they listen to their newly elected leader's first words. Through intentional photography and powerful music, the audience is taken on an emotional journey, starting with hopeful chords that gradually darken, mirroring the stark contrast between the pretty words of autocrats and the harsh reality they impose. The sort of emotional journey only the art of film can deliver. With over 80 countries holding elections and an estimated 4 billion voters heading to the polls, 2024 is the biggest electoral year in history - a pivotal moment for democracy worldwide. While some countries may gain more freedom, others face the risk of losing it. As Reporters Without Borders Germany celebrates its 30th year anniversary, we want to remind everyone that the free press is vital to keep democracy and human rights alive. In historical moments like these, it's especially important to keep a close eye on autocrats disguised as democrats, watch out for their pretty words, and trust the free press instead. |
Ad Net Zero Statement: | Having better governments is vital for a prosper word. The media needs to be free to check the power. |