WORK FOR GOOD CUT - TV/CINEMA (CAMPAIGN)

The First Speech - Reporters Without Borders - Reporters Without Borders JPG
The First Speech - Reporters Without Borders - Reporters Without Borders JPG
The First Speech - Reporters Without Borders - Reporters Without Borders MP4 1m:30s
The First Speech - Reporters Without Borders - Reporters Without Borders MP4 1m:30s
The First Speech - Reporters Without Borders - Reporters Without Borders MP4 1m:30s

The First Speech - Reporters Without Borders
Reporters Without Borders

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The First Speech - Reporters Without Borders - Reporters Without Borders

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Title: The First Speech
Brand: Reporters Without Borders
Product/Service: Reporters Without Borders
Client: Reporters Without Borders Germany
Agency: INNOCEAN Berlin
Production Company: Stink Berlin
Editing Company: Stink Berlin
Sound Company: Studio Funk Berlin / Satelite Audio Sao Paulo
Creative Director: Gabriel Mattar (CCO) & Ricardo Wollf (ECD)
Title: The First Speech: Russia
Title: The First Speech: Venezuela
Title: The First Speech: Turkey
Release Date: 2025-04-10
Duration: 01:30
Individual Credits: Leon Celay (Art Director) / Juan Andrés Kebork (Copywriter)
Individual Credits: Maso Heck (Head of Art) / Will Cega (Associate Design Director)
Individual Credits: Motion Design: Carlos Suárez & Alexander Aleksidze
Individual Credits: Fabian Barz (Head of Production) / Paulina Gonzalez (Head of Capacity Management)
Individual Credits: Strategy: Anna Nowak-Otto / Odile Breffa / Ilaria Traverso
Individual Credits: Speeches Copies: Vladimir Vladimirovich Putin / Nicolás Maduros Moros / Recep Tayyip Erdoğan
Individual Credits: Director: Giordano Maestrelli
Individual Credits: Director of Photography: Konrad Losch
Individual Credits: Managing Director: Justin Stiebel
Individual Credits: Executive Producer: Moritz Merkel
Individual Credits: Head of Stink Rising: Florian Hülbig
Individual Credits: Producer: Melody Micmacher
Individual Credits: Editor: Simon Klinkertz
Individual Credits: Colour Grading: Joseph Bicknell
Individual Credits: Metro Production Georgia: Sopo Bazghadze / Ketevan Kalandadze
Individual Credits: Stink São Paulo + Yatta Films Porto Alegre: Martino Piccinini / Isadora Bertolucci
Individual Credits: Studio Funk Berlin (Sound Engineering / Audio & Music): Uta Wittchen / Marius Wiechmann
Individual Credits: Satelite Audio (Music and Sound Design ): Hurso Ambrifi / Fernanda Costa
Individual Credits: Media: Maja Lah (INNOCEAN Worldwide Europe) / Havas Germany / Havas Italy
Individual Credits: Reporters Without Borders Germany: Sylvie Ahrens-Urbanek / Prisca Martaguet
Earth Prize: 98948
Notes for Judging: The campaign includes three films that take viewers back to the time and space where modern autocrats delivered their inaugural speeches as presidents. Each film paints an accurate and vivid portrait of the nation and its citizens as they listen to their newly elected leader's first words. Through intentional photography and powerful music, the audience is taken on an emotional journey, starting with hopeful chords that gradually darken, mirroring the stark contrast between the pretty words of autocrats and the harsh reality they impose. The sort of emotional journey only the art of film can deliver.

With over 80 countries holding elections and an estimated 4 billion voters heading to the polls, 2024 is the biggest electoral year in history - a pivotal moment for democracy worldwide. While some countries may gain more freedom, others face the risk of losing it. As Reporters Without Borders Germany celebrates its 30th year anniversary, we want to remind everyone that the free press is vital to keep democracy and human rights alive. In historical moments like these, it's especially important to keep a close eye on autocrats disguised as democrats, watch out for their pretty words, and trust the free press instead.
Ad Net Zero Statement: Having better governments is vital for a prosper word. The media needs to be free to check the power.