WORK FOR GOOD CUT - MOBILE

Camdom - Billy Boy
The first digital condom

Shortlist

Title:	Camdom
Brand:	Billy Boy
Product/Service:	The first digital condom
Client:	Billy Boy
Agency:	INNOCEAN Berlin
Production Company:	PAY4BRAIN / Jung&Billig / Estudio Dead Pixel / RadicalMedia
Sound Company:	DaHouse Audio
Creative Director:	Jose Suaid & Sebastian Pattis
Individual Credits:	Gabriel Mattar (CCO) & Ricardo Wollf (ECD)
Individual Credits:	Head of Art: Maso Heck
Individual Credits:	Art Director: Manuel Armenteros Parras
Individual Credits:	Senior Copywriter: Nicolas Holz
Individual Credits:	Motion Design: Julia Sachse / Alexander Aleksidze / Carlos Suárez
Individual Credits:	Award Managers: Paulina Gonzalez / Marcelo Godoy
Individual Credits:	Product Naming: João Vaz
Individual Credits:	COO: Susanne Plümecke / Business Director: Björn Wilke
Individual Credits:	Account: Lisa Osokina / Neringa Kuolalyte / Sheena / Sheena Rajgarhia
Individual Credits:	Fabian Barz (Head of Production) / Allison Markert (Sr. Producer)
Individual Credits:	Strategy: Odile Breffa / Molly Snowden / Kyra Herzberg
Individual Credits:	Solene Roussel: Social Media Lead
Individual Credits:	INNOCEAN Worldwide Europe: Andy Griffiths (European Director Digital Media) / Deepak Kumar (Senior Data Analyst)
Individual Credits:	PAY4BRAIN: Felipe Almeida / Alef Oliveira
Individual Credits:	Jung & Billig: Josch Kliemann / Alexander Buck / Alexandra Rimmele
Individual Credits:	DaHouse (Sound Design): Wonder Bettin / Rodrigo Deltoro
Individual Credits:	Packshot by RadicalMedia: Sebastian Brune / Dennis Czaja / Noa Seraphina Schmidt
Individual Credits:	Estudio Dead Pixel: Gustavo Michelucci
Individual Credits:	Freelancers (Interview shoot Testimonials): Bastian Kuhn & Katya Kuhn
Individual Credits:	BILLY BOY: Alexander Struemann / Jannick Paulick
Notes for Judging:	Not just in Germany, but all around the world smartphones are always present – even in the bedroom. Which led to an increase in the creation of unwanted content and the problem of “revenge porn” becoming more and more apparent with 1 in 3 teenagers reporting that they have been victims of non-consensual recording during sex. Once the delicate content is leaked, it spreads like a virus, making it impossible to track – causing emotional distress and depression. With 49%* of the victims of non-consensual intimate exposure reported having contemplated suicide. With that in mind, Billy Boy, Germany’s biggest condom company, decided to put an end to this disturbing public health problem for Sexual Awareness Month with an app that is the first of its kind and helped young adults fight back. The campaign was a huge success with many German and non-German outlets reporting about the idea. Ultimately, framing the brand as an innovative and progressive player in the highly contested German condom market.