WORK FOR GOOD CUT - PR
SINGLE (2025)
WORK FOR GOOD CUT - PR (SINGLE)
JPG
JPG
MOV
2m:00s
The Red Flag Tag - IKEA
Furniture
Shortlist
| Title: | The Red Flag Tag |
|---|---|
| Brand: | IKEA |
| Product/Service: | Furniture |
| Client: | IKEA |
| Agency: | DDB Group Italy |
| Production Company: | Karen Film |
| Editing Company: | --- |
| Sound Company: | --- |
| Creative Director: | Chief Creative Officer: Luca Cortesini |
| Release Date: | 2024-11-22 |
| Duration: | 02:00 |
| Individual Credits: | Chief Creative Officer: Luca Cortesini |
| Individual Credits: | Executive Creative Director: Daniel Cambò |
| Individual Credits: | Executive Creative Director: Samantha Scaloni |
| Individual Credits: | Creative Director: Lorenzo Marzetti |
| Individual Credits: | Creative Director: Giorgio Fresi |
| Individual Credits: | Creative Team: Tancredi Coco |
| Individual Credits: | Creative Team: Francesco Biondo |
| Individual Credits: | Creative Team: Francesca Nepote |
| Individual Credits: | Creative Team: Federico Anelli |
| Individual Credits: | Client Service Director: Davide Bergna |
| Individual Credits: | Account Director: Azzurra Ricevuti |
| Individual Credits: | Account Executive: Giulio Gallo |
| Individual Credits: | Planning Director: Marco Mammino |
| Individual Credits: | Strategic Planner: Giulia Maggio |
| Individual Credits: | Executive Producer: Tommaso Pellicci |
| Individual Credits: | Producer: Margherita Bardari |
| Individual Credits: | Director: Fabio Giagnoni |
| Individual Credits: | Post Production Supervisor: Giancarlo Giani |
| Individual Credits: | Post Producer: Angelo Imbriano |
| Individual Credits: | Editor: Daniele Epifani |
| Notes for Judging: | IKEA’s brand purpose is to improve people's everyday lives, starting from home. This purpose evidently goes beyond functional design; it is about being able to drive emotional well-being and safety in the domestic space. “The Red Flag Tag” was born from this mission. By addressing the hidden yet widespread issue of domestic violence, IKEA used its most iconic asset, the price tag, to protect what should be the safest place: home. The initiative didn’t just raise awareness, it offered a concrete tool for recognition and action, making the national helpline number visible for those who needed it most. The impact was tangible: an increase in calls on 1522 by 57% and a response from the government with 30 million euros in funding for victims. This campaign put IKEA’s purpose in action, by aligning the brand’s DNA with a social emergency and making a lasting difference in people’s lives. |
| Additional Credits: | Motion Designer: Gabriele Lo Russo |