WORK FOR GOOD CUT - ONLINE VIDEO
SINGLE (2025)
WORK FOR GOOD CUT - ONLINE VIDEO (SINGLE)
JPG
MP4
2m:01s
Play - Philippine Commission on Women (PCW)
Ending Online Sexual Exploitation and Abuse of Children in the Philippines
Shortlist
| Title: | Play |
|---|---|
| Brand: | Philippine Commission on Women (PCW) |
| Product/Service: | Ending Online Sexual Exploitation and Abuse of Children in the Philippines |
| Client: | Philippine Commission on Women (PCW) |
| Agency: | Tribal Worldwide Philippines |
| Production Company: | PLAN B PRODUCTION AGENCY |
| Editing Company: | DISSIDENT |
| Sound Company: | KERPLUNK! STUDIOS & PRODUCTIONS, INC |
| Creative Director: | KC Bathan, Sam Ramos |
| Release Date: | 2024-07-30 |
| Duration: | 2m:ss |
| Individual Credits: | Copywriter: Hannah Bernabe |
| Individual Credits: | Art Director: Daph Siasoyco, Joshua Rodas |
| Individual Credits: | Social Media Director: Drei Penaranda |
| Individual Credits: | Social Media Manager: Pam Vasquez |
| Individual Credits: | Strategy: Marie Adriano, Pedro Dispo |
| Individual Credits: | Group Chair and CEO: Gil Chua |
| Individual Credits: | Group Culture Officer: Anna Chua Norbert |
| Individual Credits: | Group CFO: Judd Balayan |
| Individual Credits: | TRIBAL WORLDWIDE PH Managing Director: Diane Chua |
| Individual Credits: | TRIBAL WORLDWIDE PH Managing Partner: Reg Cabanban |
| Individual Credits: | Executive Creative Director: Dan Pambid |
| Earth Prize: | 98948 |
| Notes for Judging: | While the material was shown and launched first in online channels, we were short of budget to effectively reach the audiences we wanted to target. We took the videos to the International Conference on Women, Peace, and Security (ICWPS) - the first ministerial conference in the country and one of the largest gatherings ever of notable local and international Government leaders in the Philippines. The President of the Philippines was so moved by the videos, the event instantly became a springboard of a series of actions that swiftly yielded concrete and immediate results, starting with the creation of the Philippine Child Online Protection Office (POCP). Since POCP was established, 88 perpetrators have been arrested with 413 rescued children in 98 successful operations. Republic Act 11930 was also strengthened – a law which deals with the Anti-Online Sexual Abuse or Exploitation of Children & Anti-Child Sexual Abuse of Exploitation. |
| Additional Credits: | PHILIPPINE COMMISSION ON WOMEN Nevicshky Calma (Head, Social Marketing Section) Jon Paolo Barcelona (Information Officer) Honey Castro (Chief, Corporate Affairs and Information Resource Management Division) Atty. Khay Ann C. Magundayao-Borlado (OIC, PCW) |