WORK FOR GOOD CUT - PRODUCT & PACKAGING DESIGN

Critical Core - Critical Core Tabletop RPG Game
Critical Core Tabletop RPG Game

Shortlist

Title:	Critical Core
Brand:	Critical Core Tabletop RPG Game
Product/Service:	Critical Core Tabletop RPG Game
Client:	Game to Grow
Agency:	Dentsu Creative
Release Date:	2024-01-03
Individual Credits:	Jeffry Gamble, Chief Creative Officer, Greater Bay Area & Hong Kong
Individual Credits:	Jeffry Gamble, Creative Director
Individual Credits:	Jeffry Gamble, Copywriter
Individual Credits:	Gavin Cheng, Creative Director
Individual Credits:	Mustapha Zainal, Senior Art Director
Individual Credits:	Blue Wong, Senior Art Director
Individual Credits:	Him Chan, Art Director
Individual Credits:	Simone Tam, Group CEO, Greater Bay Area & Hong Kong
Individual Credits:	Anna Wong, Chief Growth Officer
Individual Credits:	Pearlie Yiu, Senior Account Manager
Individual Credits:	Yee Ching Wong, Digital Strategic Planner
Individual Credits:	Andreas Rocha, Illustrator
Individual Credits:	Grant Griffin, Illustrator
Notes for Judging:	Critical Core is the distillation of the brands experience in intentional gaming therapy into a product that helps children on the autism spectrum to build critical social and problem solving skills. It is a tool that autistic children can use to connect with their family and friends while learning. The product takes the brands vision, experience and expertise and puts it in a box for families to use anywhere in the world. Autism affects 32 million children globally, many do not have easy or affordable access to therapy. Also with many traditional therapies it is based on changing the child’s behaviour so that the world can be more comfortable with them, but we wanted a way to make them more comfortable with the world they live in. So the brief was to create a tool accessible to all that can help children on the autism spectrum to build valuable social skills and at the same time help them connect and build deep meaningful relationship with people.