EFFECTIVENESS CUT - ALTERNATIVE

Heir Richie - Ore-Ida
Ore-Ida Tater Tots

Bronze

Title:	Heir Richie
Brand:	Ore-Ida
Product/Service:	Ore-Ida Tater Tots
Client:	Kraft Heinz
Agency:	The Kitchen North America
Creative Director:	Damon Crate
Release Date:	2025-05-20
Duration:	00:00
Additional Credits:	The Kitchen North America (lead agency) Tom Evans Head of The Kitchen Simon Au Executive Creative Director Julie Benevides Head of Production and Operations Kathleen Bokar Head of Strategy Karin Carlisle Head of Accounts Damon Crate Creative Director Ben Percifield Senior Strategist Jennifer Feldman Account Director Bayly Shelley Creative Content Lead Loraya Hrynkiw Copywriter Amber Osmond Art Director Sam Bird Content Creator Adam Vanderkolff Copywriter Dan Corrigan Senior Motion Designer Hillary Kaplan Social Media Manager Jessica Augurusa Social Media Manager Madelaine Violi Account Coordinator Kraft Heinz (client/brand) Todd Kaplan CMO Matt Carpenter VP, Marketing & Strategy - Easy Ready Meals Casey Turro Director of Marketing Jackie Britva Sr. Brand Manager Sabrina Leon Analyst, Comms Jeff Church Brand Manager, Marketing Jenna Thornton Director Public Relations Ali Lieberman Manager, North America Media Relations and Brand PR Aliza Goldberg Director, Media - Connections Strategy & Investment Carat (media) Nicole Raymond Associate Media Director, Planning Jourdan Daroff Director, Social Margo Adams Senior Manager, Social Colleen Englert Manager, Social Lucia Fornaroli Senior Associate, Social Alison Brod Marketing Communications (PR) Brooke Scher Mogan Executive Vice President Erika Henty Senior Director Sarah Pressler Director Jessica Fineman Account Executive Paulina Corcoran Account Executive Jade Corona Junior Account Executive Julia Anderson Account Coordinator