HUMOUR CUT - ALTERNATIVE

The Mayo Exchange - Hellmann's
Hellmann's Mayo

Shortlist

Title:	The Mayo Exchange
Brand:	Hellmann's
Product/Service:	Hellmann's Mayo
Client:	Hellmann's/Unilever
Agency:	Edelman
Release Date:	2025-04-01
Duration:	02:01
Individual Credits:	Judy John, Global CCO, Edelman
Individual Credits:	Marie-Claire Maalouf, EMEA CCO, Edelman
Individual Credits:	Andrew Simon, Global ECD and Creative Lead for Unilever, Edelman
Individual Credits:	Jamie George Cordwell, Global ECD, Edelman
Individual Credits:	Yasmina Boustani, Creative Director, Edelman
Individual Credits:	Giorgia Fattoracci, Creative Director, Edelman
Individual Credits:	Albert Botelho, Associate Creative Director, Edelman
Individual Credits:	Maher Dahdouh, Senior Copywriter, Edelman
Individual Credits:	Katy Evans, Global Client Lead for Unilever, Edelman
Individual Credits:	Ethan Tuxford, Client Director, Edelman
Individual Credits:	Kristen Moore, Associate Client Director, Edelman
Individual Credits:	Nora Hickey, Account Director, Edelman
Individual Credits:	Polly Bagshaw, Senior Account Manager, Edelman
Individual Credits:	Annabelle Ryan, Senior Account Exec, Edelman
Individual Credits:	Alex Sullivan, Creative Strategy Consultant, Edelman
Individual Credits:	Lucie Hackman, Head of Production, Edelman
Individual Credits:	Emilie Verlander, Lead Experiential & Events Producer, Edelman
Individual Credits:	Mimi Inglis, Junior Producer, Edelman
Individual Credits:	Annita Konstantini, SVP DxI, Edelman
Individual Credits:	Christiana Courtright, Head of Digital, Edelman
Additional Credits:	Yasmin Flowers, Senior Social & Activation Strategist, Edelman Hannah Bond, Influencer Marketing Associate Director, Edelman Sophie Russell, Influencer Marketing Account Manager, Edelman Veronica Lloyd, Senior Account Manager DxI, Edelman Pamela Ho, Senior Research Exec DxI, Edelman