HUMOUR CUT - TV/CINEMA

When Sally Met Hellmann's - Unilever
Hellmann's Mayonnaise

Shortlist

Title:	When Sally Met Hellmann's
Brand:	Unilever
Product/Service:	Hellmann's Mayonnaise
Client:	Hellmann's
Agency:	VML New York
Production Company:	Caviar LA
Editing Company:	Rock Paper Scissors
Sound Company:	JSM Music
Creative Director:	Tom Murphy, Chief Creative Officer, U.S., VML
Release Date:	2025-01-29
Duration:	02:09
Individual Credits:	Susan Golkin, Executive Creative Director, VML
Additional Credits:	VML / WPP: Rob Reilly - Global Chief Creative Officer - WPP Tom Murphy - Chief Creative Officer, NA Greg Lotus - Global Head of Production, Producer Susan Golkin - Executive Creative Director Dani Karnik - Associate Creative Director Pat Walsh - Associate Creative Director Cat Lindberg - Copywriter Helen Hulsey - Art Director Ariel Stern - Global Business Director Sarah Mannion - Business Director Samantha Bernstein - Account Director Christina D'Alessandro - Account Supervisor Anshicca Somaiya - Assistant Account Executive Emily Nargi - Sr. Business Manager Daryl Giannantonio - Executive Strategy Director Tommy Dietrich - Associate Director of Brand Strategy Hikari Iwahata - Senior Strategist CLIENT: Unilever (Hellmann’s) Peter Harbour - CMO and Head of Condiments (Global) Jessica Grigoriou - SVP, Condiments North America Brent Lukowski - Head of Marketing, Condiments Jenna Dowd - Associate Marketing Director, Condiments Alex Leo - Associate Brand Manager Jena Sussman - Associate Director, Head of PR and Influencer Engagement, Unilever Nutrition North America Marcy Saltz - Consumer & Market Insights Lead, NA Dressings & Condiments Arlene Fernandez - Senior Regional Advertising Producer, NA PRODUCTION: Caviar LA LLC Allison Hironaka - Head of Film & TV, Los Angeles Jake Szymanski - Director Josh Morse - Executive Producer Stephan Mohammed - Producer Kramer Morgenthau - Director of Photography Editorial - Rock Paper Scissors Adam Pertofsky - Editor Eve Kornblum - Managing Director Justin Kumpata - Executive Producer Niaomi McGarrell - Producer Music - JSM Joel Simon - Chief Creative Officer Jeff Fiorello - Executive Producer Norm Felker - Senior Producer Andrew Manning - Senior Producer Sharon Cha - Producer Joel Simon - Co-Composer Jack Mauro - Co-Composer Color Grading - Nice Shoes Chris Ryan - Colorist Matthew Annitto, Tom Tomlinson - Color Assistant Paul DeKams - Senior Producer Andrew Pandolfino - Head of Production Jason Farber - Managing Director Camille Geier - Chief Production Officer Sound - Sonic Union Joe O’Connell - Sound Designer and Mix Engineer Carolyn Mandlavitz - Senior Producer - Senior Producer Partner Agencies Media Agency - Unite Chris McCraw - Group Director, Planning Catie Erbicella - Director, Planning Michael Ratner - Associate Director, Planning Alicia Lonnie - Director, Digital Investment Jeanmarie Castaldi - Associate Director, Digital Investment Johanna Trivino - Director, Social Investment Sean Wasserman - Associate Director, Social Investment Melissa Rosenberg Perry - Associate Director, Programmatic Investment Influencer Agency - Village Marketing Nicole van Eyck - Senior Director Sarah Fisch - Director Mia Batansky - Senior Manager Kelly Moran - Manager Sammi Blankstein - Manager Catherine O'Leary - Intern PR Agency - Edelman Andrew Simon - Global Executive Creative Director Jamie Cordwell - Global Executive Creative Director Francesca Casillas - Associate Creative Director Grace Messarra - Senior Copywriter Alicia Cabral - Executive Producer Nate Millado - Senior Producer Carly Serrano - Executive Vice President Korinne Leonardis - Vice President, Brand Cortney Haygood - Senior Account Supervisor, Brand Heather Felix - Account Supervisor, Brand Nate Powers - Account Executive, Brand Stevie Rowley - Assistant Account Executive, Brand Kim Brown - Vice President, Earned Media Charly Rok - Vice President, Earned Media Jessalyn Kieta - Account Supervisor, Earned Media Dakota Lowe - Vice President, Social Megan Cantwell - Account Supervisor, Social Arielle Roberts - Senior Social Manager Veronica Thomas - Senior Social Strategist Jeremy Busch - Executive Vice President, Strategy Halsey Stowe - Senior Vice President, Strategy Aly Blake - Vice President, Strategy Catherine Rogers - Project Director Serena Rathi - Senior Project Manager Ben Reignier - Business Affairs Manager Nicole Ogoff - Managing Director, Head of Social