COMMUNICATION CUT - STRATEGY
SINGLE (2025)
COMMUNICATION CUT - STRATEGY (SINGLE)
JPG
JPG
MP4
1m:47s
MP4
36s
The Smootheriser - Heineken®
Alcohol
Shortlist
| Title: | The Smootheriser |
|---|---|
| Brand: | Heineken® |
| Product/Service: | Alcohol |
| Client: | Heineken® |
| Agency: | LePub Singapore |
| Production Company: | Soldats Paris |
| Editing Company: | Prodigious Singapore |
| Sound Company: | Neon Sound Pte. Ltd. |
| Creative Director: | Stephan Schwarz |
| Release Date: | 2025-04-01 |
| Individual Credits: | Bruno Bertelli, Global CEO LePub, CCO Publicis Worldwide, LePub Milan |
| Individual Credits: | Cristiana Boccassini, Global Chief Creative Officer, LePub Milan |
| Individual Credits: | Mihnea Gheorghiu, Global Chief Creative Officer, LePub Milan |
| Individual Credits: | Stephan Schwarz, Executive Creative Director, LePub Singapore |
| Individual Credits: | Cyril Louis, Executive Creative Director, LePub Singapore |
| Individual Credits: | Bruno Andrade, Creative Director, LePub Singapore |
| Individual Credits: | Henrique Lamenha, Creative Director, LePub Singapore |
| Individual Credits: | Etienne Lesourd, Creative Director, LePub Singapore |
| Individual Credits: | Diego Barboza, Associate Creative Director, LePub Singapore |
| Individual Credits: | Hanh Kanssen, General Manager, LePub Singapore |
| Individual Credits: | Penny Sadlier, Managing Director, LePub Singapore |
| Individual Credits: | Francesca Babet, Client Services Director - Global Client, LePub Singapore |
| Individual Credits: | Alicia Tiong, Group Account Director, LePub Singapore |
| Individual Credits: | Vanessa Liu, Account Director, LePub Singapore |
| Individual Credits: | Farhan Wahab, Senior Project Manager, LePub Singapore |
| Individual Credits: | Xin Ying Chua, Account Manager, LePub Singapore |
| Individual Credits: | Belynda Sim, Culture Strategy Lead APAC, LePub Singapore |
| Individual Credits: | Anita Toh, Senior Integrated Producer, LePub Singapore |
| Individual Credits: | Fong, Case Film Editor, Work Post |
| Individual Credits: | Neha Maria Mathew, Account Servicing Intern, LePub Singapore |
| Additional Credits: | LePub Isabella Cecconi , Global Head of PR and Communications, LePub Milan Francesca Baldrighi, Business Director , LePub Milan Barbara Messer, Creative Public Relation Lead, Publicis Groupe Federica Fiorentino, Senior Digital PR Manager, LePub Milan James Moore, Groupe Strategy Director, LePub Milan Heineken Head of Global Heineken® and Premium Brands: Nabil Nasser Heineken® Global Strategy and Communication Director: Daniela Iebba Heineken® Global Communication Manager: Nalini Bhagwandin Heineken® Global Head of Brand and Consumer PR: Jonathan O'Lone Heineken® Global Brand PR and Communication Lead: Joseph Brophy Heineken® Regional Global Brands Director: Agnieszka Gorecki Heineken® Global Digital Development Manager: Pearly Lim Heineken® Commercial Development Manager: Keshini Subasinghe Heineken® Cambodia International Portfolio Manager: Pankaj Patel Heineken® Cambodia Heineken Comm Lead: Imogen Bell Heineken® Cambodia Heineken Silver Launch Lead: Kimbouy Kong Heineken® Taiwan Marketing Director: Mark Lu Heineken® Taiwan Marketing Manager: Wei Ma Heineken® Taiwan Brand Manager: Roxanne Wu Heineken® Taiwan Brand Manager: Jerry Lin Heineken® Taiwan Corporate Affairs Director: Rebecca Kuo Heineken® Taiwan Corporate Affairs, Sustainability and Communication Manager: Tiffany Chou Heineken® Taiwan Head of Legal: Samuel Jhu Heineken® Thailand Brand Manager: Pemanee Damrasmongkonsakul Heineken® Thailand Senior Media & Digital Manager: Thanlaphol Nipatarangkul Heineken® Thailand Deputy Managing Director: Prin Malakul Heineken® Thailand Legal Counsel Specialist: Paranee Sansuvarn Heineken® Thailand Head of Corporate Affairs: Sompon Sinklang DeVries GLOBAL SINGAPORE Group Managing Director: Rafidah Rashid Director: Manna Talib Senior Manager: Gloria Tham Senior Consultant: Cherry Tan Associate: Chanikarn Ousangdikul GRAND PUBLIC RELATIONS & BRAND CONSULTING CO., LTD. Assistant Account Director: Elaine Huang SOLDATS Directors : CJB DOP : Pierre Edelmann CEO, Executive Producer : Pierre Cazenave-Kaufman Executive Producer: Perrine Schwartz Line Producer : Anthony Saoudi Food Stylist : Florence Elderman Post-House : 1to1 Paris Post-Producers : Ulyssia Marchais & Gregoire Giral Post-Production Assistant : Claire Bacconnier 3D Studio : Ravages Additional 3D Artist : Alexis Moussard VFX 2D : Rémi Muzzupapa Sound Design : Romain Baronnet Neon Sound Pte Ltd Audio Engineer and Sound Design: Edmund Wee Producer: Terence Chan Prodigious Singapore Senior Editor: Germain Wu Senior Post-Producer: Charmaine Wong HOLLYMACARONI.COM Director of Photography: Stuart Chen Camera and Lighting Assist: Darren Matthias Moreira Studio Digital Artist: Ricardo Moreira Product Production Luseg Beauty - Moisturiser Developer: Winston Yang Sofeast Ltd - Container: Fabien Gaussorgues Sofeast Ltd - Container: Nancy Nan Dongguan WisePack Packaging CO., LTD - Packaging: Geoffrey Deleplanque Work Post Editor: Fong |