WORK FOR GOOD CUT - ALTERNATIVE

The Unburied Casket - Woman For Change
Woman For Change

Shortlist

Title:	The Unburied Casket
Brand:	Woman For Change
Product/Service:	Woman For Change
Client:	Woman For Change
Agency:	Edelman
Production Company:	It's a Production
Sound Company:	Sonido Audio, Sao Paulo
Release Date:	2025-03-17
Duration:	02:20
Individual Credits:	Judy John, Global CCO, Edelman
Individual Credits:	Marie-Claire Maalouf, EMEA CCO, Edelman
Individual Credits:	Prinolan Govender, Creative Director, Edelman
Individual Credits:	Moiz Khan, Creative Director, Edelman
Individual Credits:	Tiago Bastos, Creative Director, Edelman
Individual Credits:	Rudell Appigadu, Associate Creative Director, Edelman
Individual Credits:	Andrei Damane, Strategist, Edelman
Individual Credits:	Ayabulela Dogayise, Senior Account Exec, Edelman
Individual Credits:	Makaziwe Khumalo, Junior Copywriter, Edelman
Individual Credits:	Neelam Parbhoo, Junior Art Director, Edelman
Individual Credits:	Sarah Herr, Director Of Ops & Resourcing Africa, Edelman
Individual Credits:	Sabelo Sibisi, Senior Video Editor, Edelman
Individual Credits:	Bohlale Radebe, Senior Video Editor, Edelman
Individual Credits:	Kelsey Rowher, SVP, Global Brand Marketing
Individual Credits:	Sanam Dadhiala, Senior Account Manager, Edelman
Individual Credits:	Salman Ravanan, Social Animator, Edelman
Individual Credits:	Tarryen Ramathan-Johnson, Founding Director, The Rexime Project
Individual Credits:	Tyrann Burger, Director, Big Brave Digital
Individual Credits:	Varsha Devlal, Director, Imprint Media
Individual Credits:	Fernando April, Producer, It's A Production
Notes for Judging:	In the last year 5,578 women were murdered in South Africa—a 33.8% increase in femicide from the previous year, in an ever-growing crisis. The government responded with silence and inaction. So we built something they couldn’t ignore, The Unburied Casket, 33.8% larger than a standard casket and a symbol of the truth they have tried to bury. The casket was shrouded with traditional Zulu bead work, each hand-stitched to represent a life lost. A funeral procession delivered the casket to the seat of South Africa’s government in Pretoria. There, in front of thousands of protestors and broadcast live on national television, it was opened. Within it, the faces of dozens of victims with their names and stories no longer buried, the signatures of over 150,000 South Africans, and a memorandum demanding action. With the country watching, the memorandum was signed. Today, The Unburied Casket continues to travel the country until femicide is treated like the national emergency it is.
Additional Credits:	Imprint Media Enzo Wood Designs Rand Funeral Services Beading Collective Johannesburg