COMMUNICATION CUT - PRINT (OUTDOOR)
CAMPAIGN (2025)
COMMUNICATION CUT - PRINT (OUTDOOR) (CAMPAIGN)
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MP4
2m:02s
It's Part of the Game - Dirt is Good
Persil
Shortlist
| Title: | It's Part of the Game |
|---|---|
| Brand: | Dirt is Good |
| Product/Service: | Persil |
| Client: | Persil |
| Agency: | MullenLowe UK |
| Production Company: | MullenLowe, You Are Here and Cego |
| Editing Company: | MullenLowe & Pics |
| Sound Company: | Jungle Studios |
| Creative Director: | Eduardo Salles |
| Title: | ITS PART OF THE GAME - OOH |
| Title: | KICK BOXING |
| Title: | RUNNING |
| Title: | OOH PERSIL ARSENAL |
| Title: | OOH Persil |
| Release Date: | 2024-03-17 |
| Individual Credits: | Eduardo Salles, Global Creative Director |
| Individual Credits: | Carlos Rodriguez, Executive Creative Director |
| Individual Credits: | Jose Miguel Sokoloff, Global CCO and President |
| Individual Credits: | Fabiano Gomes, Head of Art |
| Individual Credits: | Sebastian Suarez Gnecco, Global Copywriter |
| Individual Credits: | Oliver Leon, Global Art Director |
| Individual Credits: | Sophie McGovern, Senior Copywriter |
| Individual Credits: | Will Dixon, Global Business Lead |
| Individual Credits: | Rachael Stets, Global Planning Director |
| Individual Credits: | Sandy Doran, Strategy Director |
| Individual Credits: | Ross Marshall, Global Business Lead |
| Individual Credits: | Andrea-Jane Morris, Strategist |
| Individual Credits: | Ellen Turner, Account Director |
| Individual Credits: | Bryony Forbes, Account Director |
| Individual Credits: | Mair Davies, Senior Project Manager |
| Individual Credits: | Ben Edwards, Head of Design |
| Individual Credits: | Katrina Sawyer, Digital Designer |
| Individual Credits: | Holly Powell, Designer |
| Individual Credits: | Bobby Kirkland, Creative Artworker |
| Individual Credits: | Lisa Tuck, Senior Producer |
| Additional Credits: | Simone Chinogurei – MullenLowe – Assistant Producer Charlotte Jones – MullenLowe – Assistant Producer Karen Franklyn – MullenLowe – Head of Project Management Tati Lindenberg – Unilever – Dirt Is Good Chief Brand Officer and Fabric Cleaning Senior Vice-President Daniela Olivero – Unilever – Senior Marketing Director, Dirt Is Good Holly Hetherington – Unilever – Marketing Manager, Dirt Is Good Ricardo Zampol – Unilever – Partnerships Manager, Dirt Is Good Rebecca Eldrige – Unilever – Assistant Marketing Manager, Dirt Is Good Grace Zhiamin – Unilever – Assistant Partnerships Manager, Dirt Is Good Dulcie Keates-Miles – Golin - Executive Director, EVP Dominique Rock – Golin - Senior Director Felicity Riddell – Golin - Senior Director Dean Ismail – Golin - Senior Account Manager Isabella Edmonstone – Golin - Account Manager Holly Bray – Golin - Account Manager Hollie Hodges – Golin - Senior Account Executive Darnell Odeghe – Golin - Account Executive Orla McDermott – Golin - Senior Account Executive Kate Downing – Mindshare Worldwide - Global Strategy Director Charlie Rodgers – Mindshare - Connections Planning Account Manager - Mindshare UK George Peto – Mindshare - OOH Account Director - Kinetic Leris Armah-Newman – Mindshare - Paid Social Account Director - Mindshare UK Hannah Clayton – Mindshare - AV Account Director - Mindshare UK Nathan Hope – Mindshare - Publishing Account Director - Mindshare UK Clemmie Marcel – Mindshare - Planning Partner - Mindshare UK Wasserman: Oliver Bethell, Associate Vice President Sarah-Jane Emerton, Senior Director, Communications Harriet Gomersall, Manager Lina Currimjee, Account Executive Arsenal Jack Whitehouse, Senior Partner Services Manager Tom Crowland, Partner Services Manager Katie Smith, Partner Services Executive Maria Hasler, Senior Commercial Rights Manager |