COMMUNICATION CUT

It's Part of the Game - Dirt is Good
Persil

Shortlist

Title:	It's Part of the Game
Brand:	Dirt is Good
Product/Service:	Persil
Client:	Persil
Agency:	MullenLowe UK
Production Company:	MullenLowe, You Are Here and Cego
Editing Company:	MullenLowe & Pics
Sound Company:	Jungle Studios
Creative Director:	Eduardo Salles
Release Date:	2024-02-10
Individual Credits:	Eduardo Salles, Global Creative Director
Individual Credits:	Carlos Rodriguez, Executive Creative Director
Individual Credits:	Jose Miguel Sokoloff, Global CCO and President
Individual Credits:	Fabiano Gomes, Head of Art
Individual Credits:	Sebastian Suarez Gnecco, Global Copywriter
Individual Credits:	Oliver Leon, Global Art Director
Individual Credits:	Sophie McGovern, Senior Copywriter
Individual Credits:	Will Dixon, Global Business Lead
Individual Credits:	Rachael Stets, Global Planning Director
Individual Credits:	Sandy Doran, Strategy Director
Individual Credits:	Ross Marshall, Global Business Lead
Individual Credits:	Andrea-Jane Morris, Strategist
Individual Credits:	Ellen Turner, Account Director
Individual Credits:	Bryony Forbes, Account Director
Individual Credits:	Mair Davies, Senior Project Manager
Individual Credits:	Ben Edwards, Head of Design
Individual Credits:	Katrina Sawyer, Digital Designer
Individual Credits:	Holly Powell, Designer
Individual Credits:	Bobby Kirkland, Creative Artworker
Individual Credits:	Lisa Tuck, Senior Producer
Additional Credits:	Simone Chinogurei – MullenLowe – Assistant Producer Charlotte Jones – MullenLowe – Assistant Producer Karen Franklyn – MullenLowe – Head of Project Management Tati Lindenberg – Unilever – Dirt Is Good Chief Brand Officer and Fabric Cleaning Senior Vice-President Daniela Olivero – Unilever – Senior Marketing Director, Dirt Is Good Holly Hetherington – Unilever – Marketing Manager, Dirt Is Good Ricardo Zampol – Unilever – Partnerships Manager, Dirt Is Good Rebecca Eldrige – Unilever – Assistant Marketing Manager, Dirt Is Good Grace Zhiamin – Unilever – Assistant Partnerships Manager, Dirt Is Good Dulcie Keates-Miles – Golin - Executive Director, EVP Dominique Rock – Golin - Senior Director Felicity Riddell – Golin - Senior Director Dean Ismail – Golin - Senior Account Manager Isabella Edmonstone – Golin - Account Manager Holly Bray – Golin - Account Manager Hollie Hodges – Golin - Senior Account Executive Darnell Odeghe – Golin - Account Executive Orla McDermott – Golin - Senior Account Executive Kate Downing – Mindshare Worldwide - Global Strategy Director Charlie Rodgers – Mindshare - Connections Planning Account Manager - Mindshare UK George Peto – Mindshare - OOH Account Director - Kinetic Leris Armah-Newman – Mindshare - Paid Social Account Director - Mindshare UK Hannah Clayton – Mindshare - AV Account Director - Mindshare UK Nathan Hope – Mindshare - Publishing Account Director - Mindshare UK Clemmie Marcel – Mindshare - Planning Partner - Mindshare UK Wasserman: Oliver Bethell, Associate Vice President Sarah-Jane Emerton, Senior Director, Communications Harriet Gomersall, Manager Lina Currimjee, Account Executive Arsenal Jack Whitehouse, Senior Partner Services Manager Tom Crowland, Partner Services Manager Katie Smith, Partner Services Executive Maria Hasler, Senior Commercial Rights Manager