B2B (BUSINESS-TO-BUSINESS) - ONLINE VIDEO
CAMPAIGN (2025)
B2B (BUSINESS-TO-BUSINESS) - ONLINE VIDEO (CAMPAIGN)





Unstoppable - SAP
SAP AI Solutions

Shortlist
Title: | Unstoppable |
---|---|
Brand: | SAP |
Product/Service: | SAP AI Solutions |
Client: | SAP |
Agency: | BBDO New York |
Production Company: | Smuggler |
Editing Company: | Trim Editing x Cosmo Street |
Sound Company: | Heard City |
Creative Director: | Elena Knox, Executive Creative Director |
Release Date: | 2025-02-13 |
Duration: | 01:00 |
Individual Credits: | Kleber Menezes, Creative Director |
Individual Credits: | Corey Rakowsky, Creative Director |
Individual Credits: | Becky Burkhard, Executive Producer |
Individual Credits: | Susannah Keller, EVP, Global Lead |
Individual Credits: | Lucie Kittel, SVP, Account Director |
Individual Credits: | Lauren Lehanka, Account Director |
Individual Credits: | Andrew Helms, Account Supervisor |
Individual Credits: | Damon Garrett, Group Strategy Director |
Individual Credits: | Andre Massis, Designer |
Additional Credits: | SAP Ada Agrait: Global Chief Marketing Officer Tim Hoppin: Chief Brand & Creative Officer Jason Meagher: Creative Director Patrick Wilson: Creative Director Erica Clark-Mitchell: VP, Global Marketing Blair Jaffe: Director, Global Marketing Jake Krasnow: Senior Director, Global Marketing Annabella Bracco: Global Marketing Manager PRODUCTION COMPANY: SMUGGLER Director: Adam Berg Executive Producers: Patrick Milling-Smith / Brian Carmody / Carlin-Wilson Webb Managing Director: Sue Yeon Ahn Head of Production: Alex Hughes Producer: Ben Croker 1st AD: Tony Fernandes Director of Photography: Steven Annis Production Designer: Alex Vivet Casting Director: Teodora Duparinova Hair Stylist: Mira Chakarova Costume Stylist: Sergey Jordanov EDIT - Trim Editing x Cosmo Street Editors: Paul Hardcastle / Andreas Arvidsson (Underwater) Assistant Editor: Lorna Searl / Magdalena Plugowska (Underwater) Edit Producer: Colby Eaton Heads of Production: Anne Lai and Luiza Naritomi Executive Producers: Maura Woodward and Noreen Khan 2D Graphics - Mikel Monleon EP/The End - Cara Flynn VISUAL Effects - ETC VFX Supervisors: Ed Shires Alex Gabucci Beck Selmes Soledad Martin Gareth Bell Will Robinson Colourists: Luke Morrison Megan Lee MD NY: Antonia Vlasto EP: Oscar Wendt Production Coordinator: Azmae Shahzad |