WORK FOR GOOD CUT - ALTERNATIVE
SINGLE (2025)
WORK FOR GOOD CUT - ALTERNATIVE (SINGLE)
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JPEG
MP4
2m:09s
Endless Runway - eBay
eBay
Shortlist
| Title: | Endless Runway |
|---|---|
| Brand: | eBay |
| Product/Service: | eBay |
| Client: | eBay |
| Agency: | Edelman |
| Notes for Judging: | Endless Runway flipped the Fashion Week narrative, earning eBay unprecedented attention and cultural relevance. Launching the first-ever all-secondhand runway shows during New York and London Fashion Weeks (in partnership with the CFDA and BFC) eBay redefined the role of secondhand clothing on fashion’s biggest global stages. Through strategic earned media, cultural co-creation and real-time commercial innovation, we didn’t just talk about sustainability — we made it fashion’s biggest conversation. Endless Runway earned 4.1 billion impressions, drove a 200% year-over-year increase in conversation about sustainable fashion, and delivered an 11% year-over-year increase in fashion sales for eBay — without any paid placement. |