WORK FOR GOOD CUT - PRINT (Outdoor)
Single (2026)
WORK FOR GOOD CUT - PRINT (Outdoor) (Single)
No more excuses - Klopper
portable ashtray
Shortlist
| Title: | No more excuses |
|---|---|
| Brand: | Klopper |
| Product/Service: | portable ashtray |
| Client: | Klopper |
| Entrant Company: | Homerun |
| Agency: | Homerun |
| Production Company: | HOMERUN |
| Creative Director: | Cécile Pimont |
| Release Date: | 2025-06-25 |
| Individual Credits: | Art Director : Sébastien Cuypers |
| Individual Credits: | Copywriter : Maxime Fraudreau |
| Individual Credits: | Motion designer : Anaïs Nguyen |
| Individual Credits: | Photographer : Julian Schlosser |
| Individual Credits: | Project Manager : Mélody Hary, Mathieu Manzon |
| Individual Credits: | CEO : Antoine David |
| Notes for Judging: | What was the Challenge? Cigarette butts in the streets, gutters, on beaches… It looks bad. But more importantly, it’s a real source of pollution for the planet. The challenge was to promote a simple, but not so silly, innovation: an ashtray you always have with you, because it slips onto the bottom of your cigarette pack. What were the Solutions created to solve the challenge and objectives? To raise public awareness about cigarette-butt pollution, which is often trivialized or downplayed, and to remind smokers that they have no excuse, we created a typography made from real cigarette butts. This typeface then allowed us to write the usual excuses smokers make, the ones you hear everywhere, in order to create a visual shock and encourage more responsible behavior. What were the Results? A more than positive outcome: to create this national poster campaign made up of three visuals, we teamed up with the non-profit organization Clean My Calanques to clean up an entire area in Marseille, a city in the south of France, and collected more than 10,000 cigarette butts in a single day. |
JPG
MP4
1m:15s