WORK FOR GOOD CUT - ONLINE VIDEO
Single (2026)
WORK FOR GOOD CUT - ONLINE VIDEO (Single)
Misunderstood - Tourettes Action
Charity
Shortlist
| Title: | Misunderstood |
|---|---|
| Brand: | Tourettes Action |
| Product/Service: | Charity |
| Client: | Tourettes Action |
| Entrant Company: | AML Group |
| Agency: | AML Group |
| Production Company: | The Attic |
| Creative Director: | Hugo Bone |
| Release Date: | 2025-05-15 |
| Duration: | 02:15 |
| Individual Credits: | Jack Smith - Creative |
| Individual Credits: | Pierre Thiebaut - Director |
| Individual Credits: | Mark Harrison - Producer |
| Individual Credits: | Damien Sung - Producer |
| Individual Credits: | Matt Kebbell - Editor |
| Notes for Judging: | Tourette’s is one of the UK’s most misunderstood neurological conditions. It’s too often treated as a punchline, reduced to “the swearing disorder". In reality, swearing only manifests in 10% of cases. But in every case, people have to deal with ignorance, mockery and avoidance. To shift perception from joke to empathy, we reimagined Misunderstood, originally performed by Nina Simone, through the voices of people living with the condition. Fronted by singer Grace Cope, an up-and-coming singer with the condition and backed by a choir made up entirely of those with Tourette’s, the film follows a day shaped by judgement and isolation, replacing stereotype with humanity, and explanation with emotion. |
JPG
MP4
2m:15s
MP4
4m:43s