WORK FOR GOOD CUT - MOBILE

Bedtime Donations - Royal Society for Blind Children
Bedtime Donations App

Shortlist

Title:	Bedtime Donations
Brand:	Royal Society for Blind Children
Product/Service:	Bedtime Donations App
Client:	Royal Society for Blind Children
Entrant Company:	INNOCEAN Berlin
Agency:	INNOCEAN Berlin
Production Company:	Buzzwoo
Sound Company:	DaHouse Audio
Creative Director:	Gabriel Mattar, Ricardo Wolff, Jose Suaid, Sebastian Pattis
Release Date:	2025-09-11
Individual Credits:	European Chief Creative Officer: Gabriel Mattar
Individual Credits:	Executive Creative Director: Ricardo Wolff
Individual Credits:	Creative Director/Copywriter: Jose Suaid
Individual Credits:	Creative Director/Art Director: Sebastian Pattis
Individual Credits:	Concept: Daniel Manzi & Pedro Paes
Individual Credits:	Senior Designers: Elise Chastel / Vladimir Osokin
Individual Credits:	Art Director: Fran Misetic
Individual Credits:	Copywriters: Ana Zuric / Divya Mirlay
Individual Credits:	Senior Motion Designer: Julia Sachse
Individual Credits:	Motion Designers: Alexander Aleksidze / Indra Frings
Individual Credits:	Editor: Hannes Andresen
Individual Credits:	Book Researchers: Anni Rostomashvili / Francesco Cabassi / Raissa Rochesso / Yusuf Elebiary
Individual Credits:	Account Director: Lisa Osokina
Individual Credits:	Award Managers: Paulina Gonzalez / Marcelo Godoy
Individual Credits:	COO: Susanne Plümecke
Individual Credits:	General Manager: Alessia Bellini
Individual Credits:	Head of Production: Fabian Barz
Individual Credits:	Senior Producer: Allison Markert
Individual Credits:	Strategy Lead: Odile Breffa
Individual Credits:	Strategist: Molly Snowden
Notes for Judging:	According to the World Blind Union, over 90% of published books remain inaccessible to blind and visually impaired readers. The World Health Organization estimates that 1.4 million children under 15 are irreversibly blind. Audiobooks play a key role in blind children’s literacy, yet they can cost up to four times more than print—out of reach for families of blind children, as two-thirds live at or below the poverty line. So RSBC, the UK’s leading charity for blind and partially sighted children, hacked a ritual every parent knows: bedtime reading. Bedtime Donations is an app that records the stories parents read aloud and turns them into free audiobooks, giving blind children access to literacy and imagination. It offers two modes: Readers, for parents to donate their stories, and Listeners, for blind children to enjoy them. Bedtime Donations became the most popular app on the UK Apple App Store 24 hours after launch. 8 days, 5 hours, 53 minutes of free audiobooks donated, more than 500 audiobooks recorded in less than 72h, with 63 min of stories played daily per average user. Designed with accessibility experts, the app is inclusive by design. Built to grow with new stories, genres, and voices, Bedtime Donations can become the world’s largest free, shareable audiobook library, powered entirely by families.
Additional Credits:	Buzzwoo: Jens Brater Yukyik Lopmuang Jan Suthacheeva Commee Budkrajang Bomb Jantarawong Nicolas Demogue Nutty Kriangkraiwut DaHouse Audio: Lucas Mayer Wonder Bettin Cassiano Derenji Persuasion Communications: Jane Austin Alissia DeGregory Broadcast Revolution: Phil Caplin Sophie Sadera Lily Tyson Royal Society for Blind Children: Lily Rose Lesley Temple Helen Whittaker Gorga Mllaurie Nicole Martin