WORK FOR GOOD CUT - TV/CINEMA

Booze Maths - New Zealand Transport Agency - Waka Kotahi
Road Safety Awareness

Shortlist

Title:	Booze Maths
Brand:	New Zealand Transport Agency - Waka Kotahi
Product/Service:	Road Safety Awareness
Client:	New Zealand Transport Agency - Waka Kotahi
Entrant Company:	McCann New Zealand (FCB New Zealand)
Agency:	McCann New Zealand (FCB New Zealand)
Production Company:	Sweetshop
Editing Company:	Sweetshop
Sound Company:	Liquid Studios
Release Date:	2025-11-30
Individual Credits:	Chief Creative Officer: Leisa Wall
Individual Credits:	Senior Art Director: Kat Tadaki
Individual Credits:	Senior Copywriter: Claire Herselman
Individual Credits:	Chief Strategy Officer: Matt Kingston
Individual Credits:	Senior strategist: Amy Pollok
Individual Credits:	Head of Content: Amanda Langkilde
Individual Credits:	CEO Wellington: Sean Keaney
Individual Credits:	Group Business Director: Daine Kingma
Individual Credits:	Account Director: Ande Spencer
Individual Credits:	Creative Services Manager: Anna Von Trott
Individual Credits:	Director: Max Barden
Individual Credits:	MD / Executive Producer: Ben Dailey
Individual Credits:	Executive Producer: Jimena Murray
Individual Credits:	Director of Photography: Marty Williams
Individual Credits:	Casting: AKD Casting - Adrian Dentice
Notes for Judging:	Booze Maths is the dodgy mental arithmetic we all do after a few too many drinks to justify driving. It never had a name. Now it does. Written for Waka Kotahi NZ Transport Agency, the campaign introduces a sticky new piece of language to our audience that calls out these absurd justifications. By ditching shock tactics for dry humour, uncomfortable familiarity, and memorable quips, the campaign holds up a mirror to our audience, encouraging people to pause and check themselves. Because no matter how you run the numbers, Booze Maths never adds up to being okay to drive.